Ubucuruzi bwiteguye francise nintangiriro yoroshye yo gutangiza umushinga wawe. Ubucuruzi bwateguwe bwubucuruzi nubucuruzi butezimbere neza hamwe ninjiza ihamye. Nkuko bisanzwe, ibicuruzwa cyangwa serivisi byakunze umuguzi, ikirango kiramenyekana byoroshye kandi gifite ubuziranenge bwiza. Kugura ibicuruzwa byateguwe byubucuruzi biroroshye cyane, ukeneye gutwara icyifuzo kuri enterineti hamwe na kataloge amagana hamwe na cataloge zitandukanye zatoranijwe mubice bitandukanye kandi ugereranije na bije runaka ushobora kubona. Birasa nkibyoroshye, ariko urashobora kugwa mumutego wabashuka. Akenshi, dummy irashobora gutangwa mubitangwa francises.

Ubucuruzi bwiteguye butangwa mugutezimbere page isanzwe kuri enterineti idakora no kugurisha uburyo. Franchises iratandukanye mubufatanye, irashobora kuba itaziguye, hamwe nabasimbuye nabandi. Amasezerano yubufatanye agomba kwerekana ingingo zubufatanye, amafaranga yatanzwe mugutangiza umushinga nibikoresho bifatika. Mbere yo gukora amasezerano, ni ngombwa kwiga byose, gusuzuma inyungu zose zubufatanye. Ntabwo byababaza kwiga uburambe bwabashobora guhatana. Ibintu byiza byubucuruzi bwateguwe neza: umuguzi azi ibicuruzwa cyangwa serivisi bitangwa na francisee (kubwibyo, nta mpamvu yo guteza imbere uburyo bwo kugurisha, ubu buryo buracibwa), nta mpamvu yo gukoresha ibikoresho bifatika mukwamamaza. Gutegura neza gahunda yo gukora bisobanura guha akazi abakozi, serivisi, abatanga ibikoresho, ibikoresho, nibindi.

Inyungu zirimo kandi ubufasha butangwa numujyanama wageze ku ntsinzi mu bucuruzi bwe, gutanga inguzanyo ku buryo bworoshye, no gushora imari (mu bihe bidasanzwe). Ibintu bibi byo gukora ubucuruzi bwubucuruzi bwiteguye bivuze gukurikiza byimazeyo amahame nubuziranenge kuva muri francisor (ibintu byose byanditswe mumasezerano yubufatanye), kwishyura buri gihe cyubwami, gusesa amasezerano mubihe bitari byiza kuri franchisee. Niki ukeneye kumenya kugirango ufungure neza ubucuruzi bwa francise? Mbere ya byose, hitamo icyo ushaka kuva mubucuruzi bwawe, kugena icyerekezo, gushyiraho ingengo yimari, gusesengura ingaruka zishobora kubaho nuburyo bwo kubikemura. Icyerekezo cyo gufungura francise izwi cyane: ibiryo, imyambaro, inkweto, imitako, imyambaro yabana n ibikinisho, uburezi, umusaruro wibicuruzwa, inganda zubwiza (inzu yo kogosha, salon yubwiza), serivisi za serivise, amahugurwa, nibindi byinshi. Intambwe ikurikira ni uguhitamo francisor ikora neza kugirango ikurikirane ibyifuzo byose. Noneho wige isoko, usesengure imirimo yabanywanyi bawe, gerageza uhindure ibibi byakazi kabo mubyiza byawe. Kugirango utangire neza, ni ngombwa gusuzuma ubushishozi ubushobozi bwawe bwamafaranga.

Gereranya ikiguzi cyumushinga, menya niba ukeneye gufata inguzanyo, ugaragaze ishusho yuzuye yubukungu bwawe. Isesengura rya francisor ryerekana urwego rwinjiza, igihe cyo kuruhuka ku isoko, umubare wabafatanyabikorwa. Reka francisor iguhe ishusho yimari yuzuye, igihe cyo kwishyura. Ro kwishura, niki? Ibicuruzwa ni amafaranga yishyurwa buri kwezi yo gukoresha izina ryirango. Umubare w'ubwishyu uteganijwe mu masezerano. Muri iki kibazo, ibisobanuro bidasobanutse ntibigomba kwemererwa, ibipimo byose bigomba kuba bisobanutse kandi bihagije. Reba umukunzi wawe mumasoko afunguye kugirango urebe niba amakuru yabo azwi kubaguzi ahuye nukuri.

Ni ngombwa ko franchisee izi neza inganda zatoranijwe, ibi byihutisha cyane inzira yo kuzamura dosiye yumuntu. Kora impapuro z'umugurisha, amategeko y'ibikorwa bye byemewe, n'ibirango. Ongera usuzume garanti yatanzwe nugurisha. Niba umugurisha akorana nibirango byisi yose muri serivisi, iki nikimenyetso cyuko atuje kandi azwi cyane. Amakuru yemewe kubyerekeye francisor arashobora kugenzurwa mubitangazamakuru bifunguye, cyangwa urashobora gusaba mu buryo butaziguye, hanyuma ukareba amakuru yo kwiyandikisha, impushya, nibindi. Niba aya makuru yihishe, nibyiza kudafatanya nu ugurisha. Witondere ko amasezerano akubiyemo amasezerano asobanutse yubufatanye, ntabwo interuro zidasobanutse nkinkunga yo murwego rwo hejuru, imicungire yamamaza, nibindi.

Biroroshye gucunga ubucuruzi bwateguwe na francise niba ubonye ibihe byose byubufatanye mbere. Guhitamo francise birashobora gukorwa kurubuga rwacu. Dufite urutonde rworoshye rwa francise yiteguye kuva mubirango byo murugo no mumahanga. Twakusanyije ibintu bishya kandi byingirakamaro muri 2021. Dukorana gusa nibirango byizewe. Ibyifuzo byateguwe bishyizwe hamwe ugereranije nishoramari rikorwa. Turagutekereza kandi dutanga ibisubizo byageragejwe gusa.

Shakisha ubucuruzi bwawe bwiteguye hamwe natwe.

Umuvinyu wa divayi nigikorwa cyiza cyo kwihangira imirimo, mugushyira mubikorwa buri gihe ni ngombwa gukurikiza byimazeyo amabwiriza yateganijwe. Ibipimo bizandikwa mu masezerano na francisor; kubwibyo, ukeneye kubakurikira gusa hanyuma, uzatsinda. Gukorana na francise bikorwa neza murwego rwo kwemeza uburambe bwamasosiyete yamahanga yo kumenyekanisha tekinoroji yo murwego rwohejuru idahagarariwe na gato kumasoko yaho. Iyo uhuye na francise francise, uzakuramo ijanisha runaka ryishoramari, bikorwa muburyo bwambere. Iyi nintererano imwe ishobora kubarwa nkijanisha ryamafaranga yashowe. Byongeye, gukorana na vino franchise, uzasabwa gukuramo ibice bibiri bitandukanye buri kwezi.

Iya mbere yitwa ubwami kandi ubunini bwayo buratandukanye kuva 1 kugeza 3%, ibyo nibikorwa bisanzwe. Byongeye kandi, ugomba gusuzuma ko hari n'amafaranga yo kwamamaza, ingano yayo ishobora kugera kuri 3% yinjiza buri kwezi yakiriwe. Kora ibikorwa neza kandi neza, wirinde amakosa akomeye. Noneho urwego rwicyizere cyabakiriya ruzaba rwinshi rushoboka. Abantu benshi basabye bazongera bazaze ndetse bazasaba isosiyete yawe kuri bagenzi babo, abavandimwe, n'inshuti.

Hagomba kwitabwaho cyane vino nubwiza bwayo mugihe ugurisha ibicuruzwa nkibi. Erega burya, intego yabakiriya bawe ntabwo ari uguhuza gusa nikirangantego kizwi, baharanira no kubona serivise nziza kandi bagura ibicuruzwa byiza. Niyo mpamvu ari ngombwa kugumana ikirango no guhora twujuje ibyifuzo byabaguzi. Byongeye kandi, mugihe ukorana na francise, urashobora kwizeza ko bitinde bitebuke uzasuzumwa. Ibi ntabwo byanze bikunze bizaba komisiyo, izagaragara kubwumvikane bwambere. Ibi birashobora kuba amayobera yo kugura, nkuko francises nyinshi ikoresha iyi myitozo.

Uyu muntu araza iwawe yitirirwa umukiriya agashaka kubona ikintu. Niba umukorera neza, azasiga isubiramo ryiza. Niba utanga serivisi nziza, noneho urashobora gutakaza uburenganzira bwo kugabura ibicuruzwa byihariye. Divayi igomba gukemurwa mubuhanga, kandi francise igufasha kuguha uburyo bwiza bwubucuruzi bwubucuruzi, ukoresheje ushobora kugera kubisubizo bitangaje muguhangana kurushanwa. Kora neza kandi neza, hanyuma uzabashe kwishimira umubare munini winjiza ingengo yimari. Erega burya, abantu bazihatira kugutabaza byumwihariko, bityo izina rizaba ryiza.

Icyo kataloge ya francise nukugura ubucuruzi bwiteguye. Uyu munsi, ukoresheje mushakisha iyariyo yose, urashobora kubona ibikoresho byinshi kumurongo byakira kataloge ya francise yatanzwe kubigura. Kuburyohe bwose, ibyo ukunda, ubushobozi bwimari nubuyobozi. Nibyo, ibi biroroshye cyane mugihe umuntu ashobora kureba amajana mumahitamo mugihe gito hanyuma agahitamo inzira ijyanye na gahunda ye. Hamwe nurwego rugezweho rwiterambere rya sisitemu yo kwishura amafaranga, birashoboka kugura francise yiteguye byoroshye kandi byihuse, tutitaye aho francisor nkuru ikorera kwisi. Mugihe ukorana nubuyobozi bwa catalog, ugomba kuzirikana ko urubuga rwandika inyungu zawe muburyo bumwe cyangwa ubundi bwoko bwa francise.

Mugihe kizaza, uzakira ubutumwa bwa burimunsi hamwe nubucuruzi bushya butangwa kubufaransa, busa mumitungo yabo nibikorwa warebye muri kataloge. Ububiko bwiza, butunganijwe neza butanga uburyo bwiza bwa ba rwiyemezamirimo, bashaka kugura uburenganzira bwo gukora murwego rwumushinga witeguye, kukuyobora mubyifuzo byinshi, gutanga ubushakashatsi bwihuse no guhitamo amakuru.

Ububiko busabwa burasa nkubundi rubuga urwo arirwo rwose. Igomba kuba mumirongo 10 yambere yubushakashatsi, ifite traffic nyinshi, imiterere yumvikana kandi yumvikana, kimwe no gushakisha amakuru asabwa sisitemu yoroshye. Abashyitsi ntibagomba kumara amasaha batora francise yo kugura. Byongeye kandi, amakuru agomba kuba mashya kandi afite akamaro, kandi ntatange igihe cyashize umwaka ushize ibisubizo byateguwe. Ibiri muri ubwo bubiko bivugururwa buri munsi kandi ntibikubiyemo gusa ibisobanuro bya sosiyete ya francisor gusa ahubwo binaganira kubitumanaho na ba nyirabyo (ibi nibyingenzi kubashaka kugura francise), amateka yo gushiraho no guteza imbere ubucuruzi, Ubufatanye bwambere, nibindi. Byongeye kandi, kataloge isanzwe ishyira mubikorwa uburyo bugezweho bwo kwamamaza, kumenyekanisha, no kuzamura francise nkibintu byo kugurisha no kugura, gusesengura inyungu ndetse no kubara byateguwe byikoranabuhanga ryishura.

Kenshi cyane, kataloge itanga amahirwe yo kubaza ikibazo, kubona inama, cyangwa ibyifuzo byinyongera. Nibyo, nkuko bisanzwe, serivisi nkizo zirishyurwa, ariko amahirwe yo kugura inyungu uburenganzira bwo kwinjira mubucuruzi bwatsinze birakwiye. Igitekerezo icyo ari cyo cyose cyo kwihangira imirimo gifitanye isano ningaruka (niyo bigeze ku gitekerezo cyashyizwe mubikorwa mubikorwa). Impanuro zumwuga rero mubihe nkibi ntizigera zirenga.

Ubufaransa kububiko bwibinyobwa nubwoko butanga umushinga wubucuruzi. Ariko, niba ukorana nayo, ingorane zitandukanye zirashobora kuvuka. Erega burya, uzaba ugurisha ibinyobwa bisindisha, kandi kwamamaza ibicuruzwa nkibi birabujijwe kubutaka bwibihugu byinshi na leta. Iyo ushyira mubikorwa francise, birakwiye kwibuka ko ubu bwoko bwubucuruzi butwara amafaranga. Buri kwezi, francisor izateganya amafaranga atandukanye kuri wewe buri kwezi. Mubyongeyeho, ubwishyu bwambere bwambere nabwo bufite akamaro mugushyira mubikorwa umushinga nkuyu.

Koresha vino franchise ubuhanga, utirengagije ubuyobozi butangwa na francisor. Azaguha amakuru yose ajyanye, kandi urashobora kuyakoresha kugirango ubone urwego ntarengwa rwinjiza. Ibikorwa byawe bizagira akamaro kandi bifite ireme niba, murwego rwa francise kububiko bwibinyobwa, burigihe wiga imibare iriho. Kwakira no gusesengura amakuru afatika biguha amahirwe yo kuganza isoko hamwe nisonga ntarengwa kubarwanya bose. Niba ukoresha iduka ryibinyobwa munsi ya francise, isosiyete yawe ifite amahirwe yose yo gutsinda wizeye kandi udashidikanya muguhangana kurushanwa. Birumvikana, ibi bizabaho mugihe usabye inyungu, wunguka kandi ntukirengagize amakuru yingenzi.

Tanga ububiko bwibinyobwa nigishushanyo cyacyo witondere neza. Nkigice cya francise, urashobora kwitega kwakira imyambarire yimyambarire yose hamwe nigishushanyo mbonera. Gukoresha amakuru nayo ni kimwe mubintu byo gutsinda. Ugomba kumenya neza ingaruka zawe n'amahirwe yawe. Na none, imbaraga nintege nke byikigo bigomba kumenyekana neza kugirango twirinde ibiza. Impinduka yibyabaye birashoboka rwose.

Gukora iduka ryibinyobwa munsi ya francise ntabwo byemeza ko uzatsinda byimazeyo. Byose biterwa nuburyo uzashyira mubikorwa umushinga wawe wubucuruzi. Umufaransa arashobora gusangira uburambe, ariko ntakindi kizakorwa utari kumwe nawe. Nka francisee, shora umutungo wawe bwite. Ntabwo ari ngombwa kumenyekanisha gusa francise kububiko bwibinyobwa mumujyi wawe. Uzakenera kwakira ibirenze abanywanyi bawe kugirango wishyure byoroshye francisor nizindi nshingano. Twibuke kandi ko leta nayo itegereje umugabane runaka winjiza muri wewe.

Shyira mubikorwa francise yububiko bwibinyobwa neza bishoboka kugirango kwishyura inshingano bitagutera ingorane.

Ubufaransa muri Tiraspol bufite amahirwe yose yo kwiteza imbere niba byose bikozwe muburyo bukurikije ibyangombwa byateganijwe. Niba ushaka gufungura francise, noneho wafashe umwanzuro ukwiye, byongeye kandi, ntibiterwa nigikorwa ukora. Ubufaransa bushobora gushyirwa mubikorwa hafi mubikorwa byose, icy'ingenzi ni ugukosora neza shiraho inshingano wenyine. Tiraspol ni umurwa mukuru wa repubulika ya Transnistiya itaramenyekana ku mupaka wa Moldaviya. Tiraspol ntabwo ari ahantu hunguka cyane gushyira mubikorwa francise niba ushobora kubona amahitamo akwiye, ariko, niba umaze gukora kwaguka byuzuye mubutaka bwindi mijyi iherereye kubutaka bwa repubulika izwi, noneho urashobora kugerageza Tiraspol. Nyuma ya byose, francise nigikorwa gikozwe muburyo bukurikira, kubwibyo ugomba kuba ufite ibikoresho byawe, amabwiriza, hamwe numubare runaka wamafaranga.

Witondere neza Tiraspol mbere yo gufungura ikigo cya francise. Shakisha amakuru yihariye yakarere, amategeko yinzego zibanze, nibindi bice byingenzi byamakuru. Twakagombye kuzirikana ko uramutse ufunguye francise muri Tiraspol, noneho abahagarariye ikigo cya leta cyitwa Mongoliya bashobora kukurega. Nyuma ya byose, ubu ni ifasi yabo, ariko byemewe n'amategeko bakomeje kubisaba. Kubwibyo, ugomba kumenya ingaruka ushobora guhura nazo. Ugomba kumva ko uzarangiza ufite inyungu nyinshi cyangwa igihombo kinini. Niba ibintu byose ari byiza, ntagushidikanya fungura francise muri Tiraspol nyuma yigitero cyo gusesengura.

Isesengura ryisesengura cyangwa kungurana ibitekerezo ni amahirwe yo gufata icyemezo gikwiye cyo gucunga ukurikije amakuru afatika. Gumana gusa amakuru yose ajyanye mumaboko yawe kandi uyakoreshe kubwinyungu zumushinga wawe. Ibi ntibireba ibikorwa gusa muri sisitemu ya francise, bireba mubice byose byibikorwa byabantu. Niba ushaka gufata icyemezo cyukuri kandi gikwiye cyo kuyobora, noneho kora neza kandi ubishoboye. Niba warafunguye francise muri Tiraspol, noneho noneho ugomba gukora, gushaka amafaranga, urashobora no kwaguka kubutaka bwa Transnistiya isigaye. Urashobora gukoresha ibikoresho bitandukanye nko gusesengura swot.

Usibye isesengura rya swot, hari nubundi buryo bwibikoresho bifatika, kurugero, isesengura ryabanywanyi, bigufasha gusobanukirwa ninde uzaba mukeba wawe ku isoko, nicyo ushobora gukoresha kugirango utsinde neza abo bahanganye. Mugihe uguze francise, ugomba kwiga ibisabwa mbere yo gushyira umukono kumasezerano kuko ubwoko bumwebumwe bwa francises butanga abakoresha babo ibintu bitari byiza cyane kugirango bishyirwe mubikorwa. Ibi ntibireba Tiraspol gusa ahubwo bireba no mumijyi iyariyo yose kubutaka bwisi. Kwiga imibare, shyira mubikorwa ibyemezo byubuyobozi, gusesengura amakuru, noneho uzatsinda rwose. Ibi ntibireba gusa francise muri Tiraspol, ariko kandi, muri rusange, ibikorwa byabantu bigomba gukorwa nyuma yo kwitegura neza.