Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Bhizimusi mafranchise haadhure kumabhizimusi madiki kana epakati-epakati mukuda kukuru nhasi. MaFranchise pachawo kupiwa kwekodzero dzevashandisi kushandisa zita (brand), mucherechedzo une bhizinesi mune imwe ndima yebasa, yakasimbiswa pasi pemamwe mamiriro, asingadhuri kana anodhura. Kutenga mafranchise kune zvibereko pane rako bhizinesi kana iwe uchiziva kuenderera. Mafranchise anogona kutariswa seyekurenda kwenguva refu nemazano ebhizinesi, kutanga-up, uye mamwe marongero. Nhasi, hapana chinogoneka, kana pakutanga zvaive zvakakodzera kufunga zvakazvimiririra, kubvunza uye kubhadhara ruzivo, nhasi, nekuda kweiyo IT zviitiko, zvinokurumidza uye zvinobudirira kuwana rakakodzera bhizinesi franchise, uchishandisa iyo franchises katalog, inoratidza isingadhuri mutengo . Kuwanikwa kwechishandiso uye kupatsanurwa, kusefa data rekutsvaga, kunowanikwa kurerutsa nekuvandudza iyo data yakawanikwa, pamwe nekugadzirisa maawa ekushanda, nekuda kwenguva, mari.

Usati watsvaga, iwe unofanirwa kusarudza izvo zvauri kufunga sebhizinesi rako pachako, ndeipi nhaurwa, zvii zvaunoona, kuverenga mari yekutanga, nekuti nekutenga asingadhuri mafranchise zvinokwanisika kupinza kurasikirwa. Kana, zvakadaro, iwe usati wafunga nezve chiyero chebhizinesi rako, sarudza mafranchise kubva pane yakatarwa sarudzo, chimwe chinhu chingakupindure. Kune izvi, kune chaiyo saiti, iine kupihwa kwazvino mafranchise, mamiriro, sarudzo dzekubhadhara, nesefa inodhura uye isingadhuri mhando. Mushure mekutora, iwe unobva wangove muridzi webhizinesi rako wega uye mafranchise, anomiririra zvido munharaunda yakasimbiswa. Paunenge uchitenga mafranchise, unozogamuchira michina isingadhuri kana chirongwa chebhizinesi rezvinhu, zvine njodzi shoma kubhizinesi rako. Izvo zvinokwanisika kushanda pasi pema franchise kuchengetedza pane kushambadza, pane bhizinesi kusimudzira. Mushure mezvose, sezvamunoziva, makore ekutanga ndiwo akaomesesa uye anodhura kubva pakuona kwemari.

Kana zvichidikanwa, iwe unogona kushanda ne data reiyo franchisor. Mazhinji emhando dzinodiwa dzebhizimusi mafranchise mumunda we catering, cosmetology uye salon maitirwo, kutengeserana, sevhisi, makambani einishuwarenzi, nezvimwewo, asi iwe unogona kuzviziva iwe neruzivo rwakawanda pawebhusaiti. Pamusoro pekubvunza, iwe unogona kusarudza iyo yaunoda munda webasa. Verengai imwe nguva yemari nemari isingadhuri masevhisi pamutengo wakaderera. Zvakare, inofanirwa kuchengetwa mupfungwa kuti kana uchiisa mari mubhizinesi rema franchise, unofanirwa kujekesa mubhadharo wemari. Nhasi, uyu musoro wenyaya wakanyatsobudirira, nekudaro pane zvakawanda sarudzo, kana uchitsvaga isingadhuri bhizinesi, kana zvirinani franchise, zvinopfuura zvinangwa zana nemakumi manomwe zvinoratidzwa. Panzvimbo iyi, unogona kuzivana kwete chete nesarudzo yebhizinesi, franchise, mutengo, asi zvakare zviratidzo zvezuva nezuva, vhiki nevhiki kana mwedzi, ona ratings, ziva mazano ebhizinesi, kumbira chirongwa, verenga nhau uye zvinyorwa zvezvikamu zvekutengesa nema franchise matsva, mukurumbira, mhando dzakaratidzwa dzebhizinesi, nekukurumidza kubhadhara.

Zvakare, zvichiratidza huwandu hweinvestment (isingadhuri, yepakati, uye inodhura), neguta nemusha. Chero chaunosarudza, zvakakosha kuyeuka kuti bhizinesi rinofanira kunge riri raunoda. Izvo zvakare zvakakosha kuti uzive kuti saiti inoshanda kwete chete kutsvaga mabhizinesi emafranchise asiwo kuendesa zano rako, uchiwedzera ako mafranchise kukatalog uchishandisa iwo akapihwa mazwi ekubatana. Izvo zvakakosha kuti urangarire kuti iwo akawanda mapoinzi ebhizinesi rako munyika yako nekune dzimwe nyika, iyo inowedzera kudiwa, mari, chinzvimbo. Izvo zvakakosha kuti unzwisise nezve kupa franchise mune imwe mhando yebhizinesi isingadhuri chikamu. Iyo inokurumidza kubhadhara, iyo inodhura iyo mutengo. Chinhu chikuru ndechekusarudza iyo chaiyo dhairekitori kushambadzira mafranchise 'chikuva neSEO traffic.

Kana uchiwedzera bhizinesi rako, yedu portal inozove isingachinjiki mubatsiri kwemakore mazhinji, pagore kukwezva vamwe vangangoita vadyidzani (franchisees) kune rako bhizinesi. Iyo franchiser inobatsira iyo franchisee mukurovedza, kutsvaga vatengi, uye kukuudza iwe nezve zvakakosha zvinhu zvebhizinesi rako.

Kuti ugamuchire rumwe ruzivo, unofanirwa kutumira chikumbiro ne-e-mail kana kufona nhamba kuti ubate nyanzvi. Yedu portal inounzwa kwete chete kune vanotanga asiwo vane ruzivo vatambi vemaketi vanoda uye vasingade yekuwedzera kushambadzira. Nyanzvi dzedu dzinobatsira nerutsigiro rwebasa uye kuraira kutenderera nguva, kubatsira nezvikumbiro uye kugashira kugadzirisa vangango tarisira vatengi. Tinokutendai pamberi pekuda kwenyu uye tinotarisira kubatana kwenguva refu.

Iyo franchise yeindasitiri yehembe ndeye inonakidza, inoenderana, asi inogona kuve ine njodzi bhizinesi chirongwa, nekuti, sekune chero imwe mhando yebhizimusi chiitiko, iwe uchave nezvimwe zvinotyisidzira kubudirira kwako. Kuti uvakunde, ita zvine mutsindo maererano nemirau uye chirongwa chebhizinesi chakambogadzirwa. Nekushandisa franchise, unobvumirana padanho rekutanga kubhadhara imwe mari, inonzi bundu remari. Pamusoro pemubhadharo wemari-yebundu, uchishanda neyekusona franchise, iwe zvakare uchafanirwa kubhadhara iyo franchisor mwedzi wega. Chekutanga, iyi imari yehumambo, iyo ichaverengerwa seimwe chikamu chemari yawakakwanisa kuwana kwauinayo mumwedzi. Kana iwe uri wekusona franchisee, iyo mambure mabhenefiti akakurisa kupfuura zvaunozvipira iwe.

Iwe unobhadhara chete 9% pamwedzi, nepo panguva imwe chete iwe uchiwana mukana wekusimudzira brand yako padanho repasirese pasina chero kudyara zvachose, uchiita hofisi mashandiro. Uye zvakare, iwe unenge uine yakasarudzika, yepamusoro-kirasi tekinoroji uye inoshanda inoshanda-maitiro aunogona. Ipa rako rekupfeka kodzero yekutarisisa uye funga nezve mawaniro aunofanira kuita tarisiro yako yevateereri uchishandisa kushambadzira nhungamiro.

Pamusoro pezviitiko zvekushambadzira, angangoita chero mashandiro ane chekuita nekugadzirwa kwembatya anotongwa mukati meiyo franchise. Izvo zvinoshanda uye zviri nyore sezvo iwe usingade kugadzira chimwe chinhu, kugadzira mapurojekiti, uye kuita zvimwe zvinhu zvakaoma. Iwe uri kutomisikidza maitiro ebhizinesi zvinoenderana neyakagadzirirwa-yakagadzirirwa bhizinesi chirongwa, iyo inonyatso ponesa zviwanikwa. Yezve nguvo yekugadzira franchise, iwe unobhadhara yakakwira ye9% yebasa rako remwedzi. Izvi hazvina kunyanya kupihwa huwandu hwezvibatsiro zvaunogona kushandisa. Shanda neSMM, midhiya midhiya, midhiya, kushambadzira kweterevhizheni.

Zvese izvi zvinokubatsira kuti ujekese kune vangangove vatengi kuti iwe wavhura franchise yekugadzirwa kwembatya muguta rako. Vatengi vanozopedzisira vaona kuti yako nhanho iri nani zvakanyanya kupfuura iyo yevagadziri vemuno. Naizvozvo, iwe uchafadzwa nemukurumbira wakanaka, uye hazvizove zvakaoma kuuchengeta.

Iyo franchise muTiraspol ine mukana wese wekubudirira budiriro kana zvese zvikaitwa zvakanyatso kuenderana nezvakatemwa zvemutemo zvinyorwa. Kana iwe uchida kuvhura franchise, wobva waita sarudzo chaiyo, uyezve, hazvitsamiri pamhando yechiitiko chauri kuita. sarudza basa rako pachako. Tiraspol ndiro guta guru redunhu risingazivikanwe reTransnistria pamuganhu weMoldova. Tiraspol haisiyo nzvimbo inobatsira kwazvo kushandisa franchise kana iwe uchigona kuwana yakasarudzika sarudzo, zvisinei, kana iwe watove nekuita kuzere kuzere mudunhu remamwe maguta ari munharaunda yenharaunda dzinozivikanwa, saka unogona kuedza Tiraspol. Mushure mezvose, franchise chiitiko chinoitwa uchitevedzera zviyero, nekuti izvi unofanirwa kuve nazvo zvaunazvo maturusi, mirau, uye imwe huwandu hwemari zviwanikwa.

Chengetedza Tiraspol usati wavhura franchise institution. Ongorora zvakasarudzika zvematunhu, zvemunharaunda mutemo, uye zvimwe zvakakosha zvikamu zveruzivo. Izvo zvinofanirwa kutarisirwa mupfungwa kuti kana iwe ukavhura franchise muTiraspol, ipapo vamiriri vehurumende yenyika inonzi Mongolia vanogona kunge vaine zvirevo pamusoro pako. Mushure mezvose, iyi ndiyo ndima yavo, asi zviri pamutemo ivo vanoramba vachitaura nezvayo. Naizvozvo, iwe unofanirwa kuziva nezve njodzi dzauchazosangana nadzo. Iwe unofanirwa kunzwisisa kuti iwe unozoguma uine yakawanda purofiti kana yakawanda kurasikirwa. Kana zvese zvanaka, saka pasina kupokana vhura franchise muTiraspol mushure mekuratidzira kurwisa.

Ongororo yekuvhuvhuta kana kufunga pfungwa mukana wekuita sarudzo chaiyo yekutonga zvichienderana neruzivo rwakakodzera. Ingo chengeta ruzivo rwese rwakakodzera mumawoko ako uye worushandisa kubatsira purojekiti yako yebhizinesi. Izvi hazvingoshandi chete kune zviitwa zviri mukati meiyo franchise system, zvinoshanda kune chero nzvimbo yechiitiko chevanhu. Kana iwe uchida kuita iyo chaiyo kwazvo uye chaiyo danho rehutariri, wobva waita zvinobudirira uye zvinehunyanzvi. Kana iwe ukavhura franchise muTiraspol, saka ikozvino iwe unofanirwa kuita, kuwana mari, iwe unogona kutowedzera padunhu revamwe veTransnistria. Iwe unogona kushandisa akasiyana maturusi senge swot ongororo.

Pamusoro pekuongorora kweswot, kune imwezve seti yezvishandiso zvine chekuita, semuenzaniso, mukwikwidzi kuongorora, izvo zvinokutendera kuti unzwisise kuti ndiani achakwikwidza pamusika, uye zvaunogona kushandisa kunyatso kukunda kushorwa kwevava kukwikwidza. Paunenge uchitenga franchise, unofanirwa kudzidza mamiriro usati wasaina chibvumirano nekuti mamwe marudzi emafranchise anopa vashandisi vavo mamiriro asiri akanaka ekushandisa. Izvi zvinoshanda kwete chete kuTiraspol asiwo kune chero rimwe guta riri munharaunda yepasi redu. Kudzidza manhamba, shandisa chaiyo manejimendi sarudzo, ongorora ruzivo, ipapo iwe unobva wabudirira. Izvi zvinoshanda kwete kwete chete kune iyo franchise muTiraspol, asi zvakare, kazhinji, zviitiko zvevanhu zvinoda kuitwa chete mushure mekugadzirira kwakaringana.