Ama-franchise anenzuzo aya ngokuya efuneka kakhulu emphakathini wethu lapho kungekho muntu ofuna ukubeka engcupheni ibhizinisi lakhe futhi aqale ibhizinisi elisha kusuka ekuqaleni. Kungalezikhathi lapho zonke izinhlobo zabasebenzisi zifuna indlela yokuthenga ama-franchise anenzuzo. Ngale ndlela, ukuqaliswa kwezinhloso zokuvelela kuba lula kakhulu, ngoba usuvele unebhizinisi elilungiselelwe hhayi lonke uhlu lobunzima kwabaqalayo ukuxazulula imisebenzi.
Ziyini izinzuzo zokuthola ama-franchise, kunokuba wakhe ibhizinisi kusuka ekuqaleni? Uhlu lwamathuba lubanzi kakhulu, noma ngabe abaningi bephatha okunikezwa okunenzuzo enjalo ngohlamvu lukasawoti. Lokhu akumangazi, ngoba emakethe ungathola inani elikhulu lezinsolo ezisolisayo futhi ezingagunci ezisezingeni eliphansi. Ukugwema ukushayisana nabo, ungaphendukela kumthengisi othenjiwe onomlando omuhle nokuxhuma okusungulwe okunenzuzo. Yilezi zinkonzo inkampani yethu enikela ngazo kubathengi abangaba khona bama-franchise anenzuzo.
Ngakho-ke, ake siqhubekele ezinzuzweni ezingaba khona zokuthola amabhizinisi anenzuzo ngaphandle kweshelufu.
Okokuqala, uthola ithuba eliyingqayizivele lokungaphinde uvuselele isondo, hhayi ukuthi uhlupheke ngokukhetha ukunikezwa kwamanje. Usuthathe okuthengiswayo, okudingwayo, futhi okunenzuzo. Umbono onenzuzo kusengaphambili usiza ukugwema ukukhungatheka futhi kwenzeka lapho umbono ‘ungashi’ ukulahleka. Imibono enganikeli ngemiphumela ethe xaxa ayisiqedi isifiso sokwenza ibhizinisi labo isikhathi eside futhi ishiye izikweletu ngemuva. Lokhu akukhona ukukhetha kwethu.
Okwesibili, ukuthola ibhizinisi elinenzuzo kukusindisa emisebenzini eminingi yokukhangisa. Kunoma ikuphi, igama lomkhiqizo selivele liyaziwa, izinto zokukhangisa zenziwe, iziteshi zikhethiwe. Usuvele unalo lonke ulwazi oludingayo ukukhuphula ngempumelelo ama-franchise akho. Kumele nje uqale ukuphindaphinda izinto ezenziwe ngokugcwele ukwandisa ukuthengisa okunenzuzo. Ukusebenzisa amasu afakazelwe ochwepheshe abanolwazi kukusindisa emaphutheni amaningi aqala, nawo aletha ukulahleka futhi angahlinzeki ngezinto ezanele. Ngaphezu kwalokho, cabanga ukuthi ungonga kanjani ngokunenzuzo ekuqashweni kwabaklami ukuze bathuthukise izinto ezihlukile: amalogo, imibala yenkampani, izincwajana, amabhanela, njll.
Okwesithathu, uzothola ibhizinisi elilungiselelwe ngokuphelele ngobuchwepheshe obufakazelwe. Imvamisa, osomabhizinisi abafisayo bayadideka ngokwakhiwa kwecebo elisebenza kakhulu, befuna izindlela zokwehlisa izindleko, izimali zokuqala, nokunye okuningi, okuthi, ngeshwa, kuza nesipiliyoni kuphela. Ama-franchise avelele kulokhu kusuka kwi-biz yawo. Uzakwethu uzokujabulela ukuhlanganyela nawe zonke izimfihlo zokusebenzisa le mboni ngempumelelo ukuze imiphumela ebalulekile izokujabulisa kusukela ezinyangeni zokuqala zokwenza i-biz.
Zonke lezi zinzuzo ezicacile zokusebenzisa ama-franchise zivame ukuphaphatheka phambi kokwesaba kosomabhizinisi abafisayo, okuthi ngamehlo abo ethukile kusibekele izinzuzo ezingaba khona. Lokhu akumangazi, ngoba ukuthenga ama-franchise womkhiqizo owaziwayo futhi onenzuzo kubiza kakhulu, futhi ukuthenga enkampanini eyaziwa kancane kugcwele ukulahleka ngokuya ngokungasebenzi kahle nokwaziwa okuncane. Kulokhu kuxhumana sinikeza izinsizakalo zethu njengabalingani nabagcini benqubo yokuthola ilungelo lokuthola amalungelo.
Ngokungenelela komuntu wesithathu, umuntu othembekile onolwazi oluningi nodumo, ungaqiniseka ukuthi awukhohlisiwe. Ochwepheshe bethu benza isifundo esiphelele sayo yonke iminikelo futhi bakhethe kuphela abalingani abathembeke kakhulu. Uyakwazi ukuzizwa uvikelekile ekukhetheni isisombululo esifanele. Ekuphetheni kokuthengiselana okubhekiwe, unikezwa izeluleko nosizo lokwenza ukhetho, uma kukhona okuvelayo phambi kwakho. Uyakwazi ukugwema hhayi kuphela amaphutha ekwakheni i-biz kepha futhi namaphutha ekukhetheni kwayo.
Ekugcineni, ungahle ube nomuzwa wokuthi kunzima ukuthola ama-franchise wesabelomali anenzuzo. Ababonisi bethu bakusiza ukuthi wenze ukuhlaziywa kwekhwalithi ephezulu kwamasu ahlongozwayo futhi ukhethe ukuqala okulingana kahle kubhajethi yakho. Ngendlela, ngisho nokukhethwa kwenketho yesabelomali esitholakalayo kungumsebenzi onzima kakhulu esizokusiza ukuwuxazulula.
Ngesikhathi esibucayi, ukwesekwa okuphelele kungadlala indima enkulu. Ezimweni zesifo esiwohlokayo, abantu abaningi babona ithuba lokuqala ukusebenza kumabhizinisi abo futhi baye emsebenzini wabo ojwayelekile. Ukutholwa kwe-biz eyenziwe ngomumo okubonakala kuyindlela engcono kakhulu kulabo abangajwayele ukuzenzela okwabo, uma sebeshisiwe ngomzamo ongaphumelelanga, noma abafuna ukungatshali umzamo omkhulu ekunyuselweni kusukela ekuqaleni.
Ngokumangazayo, yisimo samanje esivumelana kakhulu ekuqaleni kwesithembiso sakho. Izinkampani eziningi azikasindi kule nkinga, kuvulwe ama-niches amasha, futhi amandla okuthenga ayakhula futhi. Ukubamba igagasi nokukhuphuka intaba kuyinto ebaluleke kakhulu ongayenza manje. Lokhu yikho kanye okufanele kwenziwe yiwo wonke umuntu ofuna ukukhuphula izinga lokuphila ngokweqophelo nokwandisa imithombo engenayo.
Ukuthenga ama-franchise ngosizo lomuntu wesithathu, osebenza kangcono ekusizeni ezindabeni ezivela ngaphambi kwakho, kukusondeza kakhulu emalini engenayo nasekusebenzeni ngokunenzuzo kwebhizinisi lakho. Uyakwazi ukugwema inani elikhulu kakhulu lazo zonke izinhlobo zamaphutha nokulahleka. Uthola ukwesekwa kokukhangisa okunekhono. Ngakho konke lokhu nokutshalwa kwezimali okuqala okuncane, uzoqhubeka ube ngumnikazi webhizinisi lakho!
Iphupho lakudala lokuzisebenzela, hhayi elenzelwa ‘umalume womunye umuntu’, okuyinto kwabaningi engakwazi ukufezeka, lisondela kakhulu futhi libe ngokoqobo ngokwengeziwe lapho sisebenzisa ukulamula kwethu nokunikezwa okulusizo kozakwethu abathembekile. Ukuqaliswa kwezinhlelo ezinesibindi kakhulu akukude, uma utshala imali ngendlela efanele kusukela ekuqaleni, khetha okunikezwayo okunenzuzo, futhi uvikele ukuthembeka kozakwethu.
Lokhu yilokho ama-franchise anenzuzo akunikeza wona: abasebenzi abakhethwe ngokucophelela kanye nosomabhizinisi abathembekile.