Ama-franchise ebhizinisi ajwayelekile ezweni lebhizinisi namuhla. Ngomqondo ojwayelekile wegama, ama-franchise ayisivumelwano esenziwe nomnikazi womkhiqizo (inqubo yezobuchwepheshe, impahla enobuhlakani, uphawu lokuhweba, imodeli yebhizinisi, njll.) Yelungelo lokusebenzisa uphawu olucacisiwe ngaphansi kwezimo ezithile. Eqinisweni, i-franchisee (iqembu elithola ilungelo lokusetshenziswa okunjalo) liba nguzakwethu we-franchisor (umnikazi womkhiqizo) kuphrojekthi yebhizinisi elungiselelwe, elithuthukisiwe. Hhayi mahhala, kunjalo. Imibandela yama-franchise ingabandakanyi ubuchwepheshe bodwa nelungelo lokukhipha imikhiqizo noma ukuhlinzeka ngezinsizakalo ngaphansi kwegama elithile lomkhiqizo kepha nokuhlinzekwa kwezinto zokukhangisa, oxhumana nabo bebhizinisi, izinhlelo zebhizinisi, ukuqeqeshwa kwabasebenzi, njll.

izinzuzo. Okokuqala, umuntu uthola ibhizinisi elilungiselelwe, elikhangiswe ngokwanele, ngamakhasimende athembekile nabalingani bebhizinisi. Okwesibili, njengomthetho, zonke izinqubo zebhizinisi sezivele zenziwe, zachazwa ngokusobala, futhi zahlolwa kaningi zisenziwa. Okwesithathu, i-franchisee imvamisa ayibhekene nomsebenzi wokucwaninga imakethe nokuthandwa ngabathengi, ukwenza imikhiqizo emisha nemikhiqizo. Umsebenzi wawo ukuhlinzeka ngezinqubo zebhizinisi zokukhiqiza kanye nemikhiqizo eyenziwe ngomumo neyaziwayo yokuhweba (noma izinsizakalo), okuvame ukuthi, kusho imali engenayo eqinisekisiwe kanye nenzuzo ejwayelekile ngokushesha ngemuva kokuqala umsebenzi. Vele, ukwenza i-franchising nakho kunezingozi zayo kanye nemiphumela emibi engaba khona maqondana nomsebenzi webhizinisi. Okokuqala, sikhuluma ngesidingo sokukhokha ama-royalties (imali ekhokhwayo yokusebenzisa uphawu lwentengiso).

Imvamisa kubalwa njengephesenti lenzuzo, kepha futhi kungalungiswa. Izinsizakalo ezingeziwe (ezokukhangisa nokwesekwa kolwazi, ukwesekwa kwebhizinisi kanye nokuxhaswa kwenhlangano, usizo ekukhetheni nasekuqeqesheni abasebenzi, njll.) Nazo azinikezwa mahhala. Izindleko zama-franchise ngqo zixhomeke entengo yophawu lokuhweba olunikezwe kulolu hlobo lokuqashisa futhi zingabalwa kuzo zombili izinkulungwane nezigidi zamaRandi (ngokwesibonelo, njengeMcDonald's). Kumele kuqashelwe ukuthi izinkampani ezinkulu futhi ezaziwayo, ama-franchise abo abizayo, zivame ukunikeza ama-franchisees abo ithuba lokukhokha lezi zimali kancane kancane, okunciphisa umthwalo ebhizinisini ezinyangeni zokuqala ngisho nangeminyaka yokuba khona kwayo.

I-franchise yesitolo sokudla okunomsoco iphrojekthi enenzuzo, kepha evame ukuba yingozi. Ngokusetshenziswa kwayo okulungile, uzokwazi ukunciphisa ubungozi ezinkombeni eziphansi. Ngokuvamile, udinga ukukhumbula ukuthi kutholwa i-franchise ukuze uzuze ngaphezu komncintiswano. I-franchise yesitolo isetshenziswa yilabo somabhizinisi abangafuni ukuzisungulela okuthile kwabo futhi basebenzise isikhathi nemithombo yezimali kuso. Imvamisa kushibhile ukuthenga kalula i-franchise yesitolo sezemidlalo esebenzayo ekuhlinzeka ngalo lonke ulwazi, ubuchwepheshe kanye nokwazi ukuthi udinga kanjani. Umane utshale imali ekukhuthazeni imodeli eyenziwe ngomumo yedolobha lakho.

Uma uthengisa ukondliwa kwezemidlalo njengesitolo se-franchise, khona-ke izinto kungenzeka zikhuphuke umqansa. Vele, uzodinga ukufeza izidingo ezahlukahlukene. Okokuqala, wuhlelo lwebhizinisi olunekhono, kanye nokuqeqeshwa kwekhwalithi ephezulu yokuhlaziya. Lapho ulungiselela i-franchise yesitolo sezokudla sezemidlalo, ukuhlaziywa kwabaqhudelana kufanele kwenziwe. Ukuhlaziywa kwe-Swot futhi kuyithuluzi elisebenza kahle kakhulu. Ngayo, ungakhomba ngokusobala amandla nobuthakathaka bokuxhumana kwakho ne-franchise yesitolo sokudla okunempilo.

Uma ufuna ukufeza imiphumela emihle kakhulu, khona-ke izinga lokuqeqeshwa kufanele libe likhulu. Naka ngokukhethekile umsoco wezemidlalo esitolo, ngoba inzuzo ye-franchise ukuthi uthengisa izimpahla ezingenisiwe, ngakho-ke, zingadlula kalula noma yiziphi ozakwabo bendawo. Ngaphezu kwalokho, lapho wenza imisebenzi yokuvumelanisa ne-franchise, ungathembela kokuhlangenwe nakho kwesinye isitolo sokudla kwezemidlalo, esisebenza esifundeni esingumakhelwane esisebenze ngezinga eliphezulu lokusebenza kahle. Sebenza kahle nangekhono, ungenzi amaphutha, gcina izinga lenkonzo lisezingeni eliphakeme. Konke kuzokhokha, futhi ungajabulela imali eningi yesabelomali. Lapho usebenzisa i-franchise yesitolo sezemidlalo, akufanele ube nenkinga nezikhulu zikahulumeni.

Ngemuva kwakho konke, uzogcina umthetho ngokuqinile, njengoba uzilungiselele kusenesikhathi ngokutadisha uhlaka lokulawula. Ukuqaliswa kwe-franchise akubandakanyi kuphela izici ezinhle kepha futhi nomthwalo wemfanelo. Vele, isitolo sokudla okunempilo sizokhokha futhi uzokwazi ukukhokha i-franchisor ngokugcwele.

Ama-Franchise aseMoldova athandwa kakhulu okwamanje. Kodwa-ke, kufanele wazi ukuthi ama-Franchise amaningi asebenze isikhathi eside endaweni yalesi sifundazwe. IMoldova yizwe laseYurophu, ngakho-ke, ama-franchise azojabula ukuthi amahhovisi abo azovulwa kule ndawo. Ngaphezu kwalokho, kulula ukuxhumana nama-franchisees endaweni yaseMoldova, ngoba leli zwe linomthetho omuhle, olawulwayo futhi ovulekile maqondana nezinkampani zangaphandle. Lapho usebenzisa i-franchise eMoldova, akufanele ube nobunzima uma wenza ukuhlaziywa kwe-SWOT kusengaphambili futhi wenze isinqumo esifanele sokuphatha. Uzokwazi ukuqonda ukuthi yimaphi amandla nobuthakathaka bephrojekthi yebhizinisi lakho, ngakho-ke, uzobe ulungele izingozi ezahlukahlukene.

Lapho usebenzisa i-franchise eMoldova, ngeke ube nezinkinga uma ubuza kusengaphambili ngemigomo yokuxhumana nezinhlaka zikahulumeni.

Sebenzisa lonke ulwazi nokuhlangenwe nakho onakho, faka imali kwizinsizakusebenza bese i-franchise ensimini yombuso obizwa ngokuthi iMoldova izosebenza kahle. Uzokwazi ukujabulela imodeli yebhizinisi eyenziwe ngomumo okudingeka uyisebenzise nje. Ukwenza lokhu, uzoba nayo yonke imithethonqubo, imithetho, namazinga adingekayo. Lapho usebenzisana ne-franchise endaweni yaseMoldova, ungathola ngokushesha imiphumela emihle, wandise inani lemali engenayo esivuna isabelomali sakho. I-franchise eMoldova, njengakwezinye izindawo, idinga ukudonselwa ngesimo semali ethile oyitholayo ngokuthanda i-franchisor. Lokhu kuwumkhuba ovamile futhi akukho okhethekile ngakho.

Ngemuva kwakho konke, i-franchisor nayo idinga ukwesekwa futhi ifuna ukuthola okuthile ngenani lolwazi, ubuchwepheshe, nezinzuzo ozithola ngokusebenzisana nomkhiqizo othile wezohwebo.