Every entrepreneur wants to acquire demanded franchises of a well-known brand for their commercial activities, with inexpensive use, in business, and quick payback. However, here the paradox of the contradiction of a logical connection between a popular trademark, brand name, and inexpensive use arises, since the higher the class, model, and brand, the more expensive it is to use and maintain it in the franchises business. Cash payments in the form of a one-time lump-sum payment, monthly royalties, and regular advertising fees, for the use of a well-known and popular product logo, require a large cash investment, injections, and costs. Timely payment of all related business costs from the demanded franchises requires a decent turnover of money flow, through a bank account, good work organization, a developed and expanded retail network, a high traffic flow, and many retail, square areas, with a wide range of goods. Accordingly, for business promotion, you need further advertisement, obtainment, and downloading of trade and production equipment, increasing the number of sales clerks, managers, consultants, technological, production, and service personnel. When working with a purchased demanded franchises, the main thing is to correctly calculate the selling price of goods and products, with the recoupment of all basic and auxiliary costs by calculating the cost of costs.

The high cost of selling goods and products using the franchisor's brand can ‘scare off" a mass buyer, and he will refuse to purchase an expensive product. In practice, retail chains selling well-known and expensive trademarks have their established clientele and a select, individual, respectable, solid customer base that buy exactly a particular brand. There are very few casual visitors, especially mass buyers, in such outlets. For a mass trade contingent, which means the main strata of the population, it is necessary to approach activities with demanded franchises with a special attitude, to find out ‘golden mean’, to trademarks were affordable for them and they trusted in the quality of the goods and services themselves. In world practice, commodity, industrial, and business franchises are present and widespread, while commodity franchises account for ninety percent of the turnover. The most popular franchises for commodity franchises are associated with the sale of pizza, ready-made coffee, clothing, footwear, electronic and household appliances, cars, and for their sale businessmen open brand stores and boutiques. The success of sales in commodity franchises largely depends on the professional ability of consultants and sales managers to present the finished product to the buyer so that they are happy, willing to buy goods, and, satisfied with a successful purchase, leave the stores.

Obtaining effectiveness in demanded franchises is associated with continuous training of personnel, in highly qualified equipment and acquired skills, skillfully and with the consciousness of the business to sell the product. Mandatory training and webinars on the process of training among employees involved in the sale of products, upon achieving talent and professional vocation, to politely, masterly and skillfully force the customer to make a purchase, which once again proves the truism that ‘personnel is everything’. The demanded franchises are in demand, because with a reasonable, organizational, system-integrated approach, they quickly pay off, bringing a decent income to the entrepreneur-franchisee. It is an integrated and deliberate approach to organizing a franchises business project, with a well-developed business plan, a thorough study, and research of market relations, and analysis of the effective demanded buyers, that brings a quick payback and brings the franchises to the category and list of demanded ones. Conducting preliminary analytical work on the dynamics of financial flows from invested investments, with an economic, calculated calculation of a business forecast, on cash flow, project calculation of income, expenses, and profit give every reason to make a paid franchise in demand. Drawing up strategic planning goals and planning competent distribution tactical tasks, the number of start-up investments, to maximize profit, maintain a strong balance and ‘balancing’ between the cost of the franchises and the forthcoming costs of doing business, is proof and form a reasoned conclusion that the choice of the franchises was made correct and demanded franchises were bought.

Franchise a martial arts club is an interesting and promising business project. When you implement it, you need to be aware of the risks you are exposed to. Get a head start over your main opponents by working on the franchise. After all, you will have at your disposal all the necessary prerequisites for achieving the corresponding success. If you work with a franchise and sell a club, then you need to comply with a variety of legal regulations, especially when it comes to martial arts. Your club must be managed following the regulations that the franchise representative will provide at the initial stage.

Martial arts and the safety system during their training must also be given important attention. This will help you always make the right management decisions and act competently. Work a little better than your competitors, then people will be more willing to contact you. You will build your reputation in such a way that customers will know that they will be satisfied with you. Therefore, they will again want to contact you, and will also recommend the company to their friends.

If you are engaged in martial arts within the framework of the club, the franchise will help you make the best management decision. You work with contributions, making them on time. You will pay royalties and advertising royalties every month. At the initial stage of the franchise implementation for a martial arts club, you will be required to pay a lump-sum fee. A trademark of effective design will help you to carry out your business with the maximum level of efficiency. It will serve as a kind of magnet for consumers.

Optimize your business processes by installing the appropriate software. The CRM system will help you run a franchise for a martial arts club with maximum efficiency. Adhering to the dress code for your staff is also important for the trainers to match the global brand. A franchise for a martial arts club may also provide for the decoration of premises and the availability of specialized equipment. You can purchase design codes and inventory from a franchisor who is directly interested in ensuring that you achieve maximum success in the implementation of your business project.

Franchises in Macedonia function in the same way as around the world. However, there are individual, regional characteristics. To understand exactly what needs to be done, you need to conduct a SWOT analysis. SWOT analysis is very often used in the promotion of franchises. Furthermore, we are not necessarily talking about Macedonia. It is a global method that allows you to assess the risks and losses that can be incurred, as well as your merits and strengths.

In addition, swot analysis describes information on how to achieve significant results and, at the same time, spend a minimum amount of resources. The use of a franchise in Macedonia will be subject to the same conditions as in the territory of any other party. However, local, legal and cultural considerations must be carefully studied. This is the key to success. After all, the availability of information is your trump card in the competition.

Use franchises not only in Macedonia but also in any other country. The franchise can be promoted very easily. This process does not require too many resources at all. You just need to have sufficient financial resources at your disposal, a correctly conducted swot analysis, and a correctly chosen brand. The franchise will function flawlessly, therefore, your company will receive a large amount of investment. Macedonia is a state located in Europe.

Therefore, in Macedonia, the franchise can be promoted without these problems. Macedonians are proud of their Macedonia and look forward to welcoming new franchisees that will provide them with high-quality service and quality technology. The franchise is one of the most attractive types of investment money at the moment.