There is no free franchise as ‘there is no free breakfast’. A free franchise is a marketing move by a franchisor company to quickly conclude a franchise purchase agreement with novice entrepreneurs and to attract inexperienced, gullible customers to expand the marketing network of retail outlets to distribute and promote the franchiser's trademark. Created new small businesses that decided to start their entrepreneurial activity with franchise biz and do not have start-up capital, ‘fall for this bait’, without looking and do not really read the content of the franchise agreement, sign it thinking that they are incredibly lucky, a large preference and discount are provided, thereby ‘laying in’ a ‘bait’ placed in advance. When concluding a contract with a free franchise, they imply the absence of a lump-sum payment, which at first glance, for emotional sensations and delight, looks like a very tempting offer. However, in practice, this does not happen, because every franchisor will refuse to lose fixed money on the cost of the franchise. The ‘trick’ of the marketing model and the trade ‘trick’ is that the lump sum is initially transferred to the purchase price of the total amount of the wholesale product or per-unit price of the product, which can significantly exceed the market price, working according to the principle, figuratively speaking, according to the ‘law of communicating vessels’, departed in one place, arrived in another.

Also, the franchisor can, according to the obligations of the signed contract, ‘bind’ the entrepreneur-franchisee, purchase goods, and products only from the franchisor, using the clauses and provisions of the concluded contractual requirements, not violate the terms of the legalized contract. The franchisor can also use a commercial maneuver, using tricks and ignorance of the entrepreneur in the hidden form of a free franchise, we offer him a small increase in the percentage of royalties and advertising fees, from the money turnover of the proceeds of the franchise enterprise, abandoning a fixed amount, which, when the volume of sales, can significantly increase the number of deductions. Summarizing the concept, a free franchise, the well-known Russian saying ‘free cheese only happens in a mousetrap’ comes to mind. Business representatives should not flatter themselves and ‘rush headlong’ to agree with the provision of a free franchise. It is necessary to carefully study all the nuances of starting, developing purchased franchise biz and effective usage of the franchise owner's trade brand, its technology, and established business standards. By the initial stage of establishing franchise biz, you need to learn the elementary basics of doing biz, serious technical training, and at least a small start-up capital. You need to be aware that the franchisor company is not engaged in charitable activities, offering a well-prepared or completed business model, consulting, providing other ‘bling’, and start your own business is not free.

The absence of a franchise, a lump-sum fee, or royalty in the agreement does not give the right for novice small business representatives who want to have their own business, no matter what the lucrative offer for a free franchise is, to rush ‘not remembering themselves for joy’ to sign a franchise acquisition agreement. For the sustainable development of a business, careful and systematic organizational preparation is necessary, and for a beginner franchisee businessman, it is imperative to know the brand that he is offered, thoroughly research and analyze the franchisor company offering business and trade cooperation.

Franchise and franchisee are very closely related concepts. If you are interested in a franchise, then upon acquisition you become a franchisee. This is a very profitable business, in the implementation of which you only need to follow the rules and provided by the franchise regulations. You don't have to come up with something new, re-composing a business process, carrying out other difficult operations. It is only necessary to purchase a ready-made business, which is called a franchise. A franchisee is a person who acquires the right to use the tools that any eminent company uses to build a business.

You don't need to come up with anything from scratch, you just need to use a ready-made concept. In addition, the name is already well-known, which means the costs of increasing the level of brand awareness are significantly reduced.

As part of a franchise, the franchisee must only convey to their consumers the fact that a local representative office has opened in the region. It is much cheaper than promoting an unknown brand from scratch. A franchise can be coffee you buy nearby cafe in the morning, a shop where you buy, a pizzeria that has a world name and is located in the neighborhood of a local consumer.

Franchises are everywhere and growing in popularity. A ready-made business opening a franchise model permits the franchisee to simply invest the available financial resources into an already tested and functioning business model. You just need to correctly implement provided by the franchise prescriptions. The franchisee almost does not risk anything, since there is a business behind it, a well-known brand, a huge experience that has been collected over many years or even decades of vigorous activity.

Franchising is characterized by a high level of popularity in any country. A person who decides to become a franchisee can simply invest financial resources, recruit personnel according to criteria, build business processes, and get a result. Even the products are often sourced from the country of origin of the franchise. This is very convenient as you can save labor and financial resources. There is no need to create a strategy or work on a brand. All this is already available to you and remains is to launch a ready-made biz model that definitely brings financial resources as a bonus.

The franchisee able to effectively use the acquired franchise, receiving a significant share of financial resources at his disposal. The terms of the franchise are discussed directly with its supplier and may be different. For example, you can constantly deduct a share of the profits, or you can agree on other conditions, it all depends on the owner of the exploited brand.

It is enough just to buy a franchise and use all the experience that has been gained by previous generations of people when it comes to the old trademark. You should be extremely careful and avoid mistakes because any inaccuracies in creating a franchise can be noticed and then the franchisee receives problems instead of profit. But this is not a very common scenario, thus, you need to focus on the correct implementation of office operations.

Following a franchise and adding consistent additions to your company's competitive edge. After all, many franchises use the localization method, when, for example, in McDonald's they sell pancakes if it is located in Russia. If the corresponding McDonald's franchise opens on the territory of Kazakhstan, then the fast-food cafe offers a choice of burger options that contain horse meat for the local population.

The franchise for a real estate company is working under a franchise agreement with a real estate agency, under the trademark of the well-promoted company, which inevitably brings very good dividends. The franchise provides teamwork, the desire to perform common tasks, and "hit in one spot", with the head office, to achieve the goal of providing real estate services in the real estate market. And this is much more effective than being a realtor in the singular. A franchise for a real estate company allows you to organize a systematic approach to work. The team organization for the distribution of the franchise provides more opportunities for clients to provide and legal support services. The housing market is very large and full of objects for the implementation of sales and lease transactions.

Having an extensive network for the prompt and timely receipt and processing of information for the purchase, sale, and lease of residential and non-residential property, more opportunities are created to expand the popularization of the real estate company and, accordingly, to generate income. A franchise for a real estate company provides its owners with a preemptive right to receive documentation on a business model, a concept for building a business, and an analysis of the real estate market. Constantly have updated advertising brochures and materials on sales technologies. A positive aspect of the franchise of the famous logo is the recognizable brand of the real estate company, information support for the creation of a website, and a thematic program for training employees in the profession of providing real estate services. The profitability of the acquired franchise is obvious and with its help, the real estate company gets access to an exclusive database of residential and commercial real estate objects, to a CRM system for customer service. Ample opportunities of the franchise to increase the permanent client base, shorten its payback period, quickly provide and create all the material conditions to increase high income.