Every entrepreneur wants to acquire demanded franchises of a well-known brand for their commercial activities, with inexpensive use, in business, and quick payback. However, here the paradox of the contradiction of a logical connection between a popular trademark, brand name, and inexpensive use arises, since the higher the class, model, and brand, the more expensive it is to use and maintain it in the franchises business. Cash payments in the form of a one-time lump-sum payment, monthly royalties, and regular advertising fees, for the use of a well-known and popular product logo, require a large cash investment, injections, and costs. Timely payment of all related business costs from the demanded franchises requires a decent turnover of money flow, through a bank account, good work organization, a developed and expanded retail network, a high traffic flow, and many retail, square areas, with a wide range of goods. Accordingly, for business promotion, you need further advertisement, obtainment, and downloading of trade and production equipment, increasing the number of sales clerks, managers, consultants, technological, production, and service personnel. When working with a purchased demanded franchises, the main thing is to correctly calculate the selling price of goods and products, with the recoupment of all basic and auxiliary costs by calculating the cost of costs.

The high cost of selling goods and products using the franchisor's brand can ‘scare off" a mass buyer, and he will refuse to purchase an expensive product. In practice, retail chains selling well-known and expensive trademarks have their established clientele and a select, individual, respectable, solid customer base that buy exactly a particular brand. There are very few casual visitors, especially mass buyers, in such outlets. For a mass trade contingent, which means the main strata of the population, it is necessary to approach activities with demanded franchises with a special attitude, to find out ‘golden mean’, to trademarks were affordable for them and they trusted in the quality of the goods and services themselves. In world practice, commodity, industrial, and business franchises are present and widespread, while commodity franchises account for ninety percent of the turnover. The most popular franchises for commodity franchises are associated with the sale of pizza, ready-made coffee, clothing, footwear, electronic and household appliances, cars, and for their sale businessmen open brand stores and boutiques. The success of sales in commodity franchises largely depends on the professional ability of consultants and sales managers to present the finished product to the buyer so that they are happy, willing to buy goods, and, satisfied with a successful purchase, leave the stores.

Obtaining effectiveness in demanded franchises is associated with continuous training of personnel, in highly qualified equipment and acquired skills, skillfully and with the consciousness of the business to sell the product. Mandatory training and webinars on the process of training among employees involved in the sale of products, upon achieving talent and professional vocation, to politely, masterly and skillfully force the customer to make a purchase, which once again proves the truism that ‘personnel is everything’. The demanded franchises are in demand, because with a reasonable, organizational, system-integrated approach, they quickly pay off, bringing a decent income to the entrepreneur-franchisee. It is an integrated and deliberate approach to organizing a franchises business project, with a well-developed business plan, a thorough study, and research of market relations, and analysis of the effective demanded buyers, that brings a quick payback and brings the franchises to the category and list of demanded ones. Conducting preliminary analytical work on the dynamics of financial flows from invested investments, with an economic, calculated calculation of a business forecast, on cash flow, project calculation of income, expenses, and profit give every reason to make a paid franchise in demand. Drawing up strategic planning goals and planning competent distribution tactical tasks, the number of start-up investments, to maximize profit, maintain a strong balance and ‘balancing’ between the cost of the franchises and the forthcoming costs of doing business, is proof and form a reasoned conclusion that the choice of the franchises was made correct and demanded franchises were bought.

A poultry franchise is a business project, implementing which, you must strictly adhere to sanitary standards because representatives of the sanitary and epidemiological station can check you at any time, which should also be taken into account. When working with a bird, it should also be understood its shelf life is limited. Of course, poultry can be frozen, however, many consumers want a chilled product. By working with a franchise, you have every chance of success simply because you carry out your business according to successful regulations. Work on the most profitable enriched their creator's business projects. To do this, you need to go to the franchise exchange and study the offers on the market.

Choose the best option to have every chance of success in the competitive confrontation. When working with a poultry franchise, you should also consider the fact that this activity involves certain risks. They consist of the fact that you have to interact with competitors who are not sleeping. They are unlikely to want to share their income and put into your hands the business that brings them a high level of income. But you have to share because by operating a well-known franchise, you able to attract many buyers who, before you entered the market, purchased goods from other suppliers.

When working with a poultry franchise, you also need to understand you are committing to making monthly installments. First, royalties, which can be viewed as a kind of rental deduction. Further, you will undertake to make a monthly contribution of up to 3%, which is called advertising activities deduction on a global scale. The franchisors use this money to promote their business on the world stage. The implementation of a franchise for poultry may also face difficulties on the part of the state, because the sanitary and epidemiological station may present you with various requirements, which must also be taken into account. Working abroad regulations may be completely unacceptable in your country.

Before entering the market with a poultry franchise, it is necessary to study these regulations and make the right management decision. After all, you may face insurmountable difficulties when you are simply not allowed to import a bird into the territory of neighboring states. That is why the franchise requires preparation, which must be carried out at the preliminary stage.