Children's franchises in the modern world are in increased demand, primarily due to the lower elasticity of children's goods demand compared to adult products. After all, you must admit that children need new clothes and shoes much more often than adults. Firstly, they grow rapidly, and, secondly, being distinguished by increased activity, they quickly render them unusable. So parents often have to visit stores and update the wardrobe of their beloved children. In addition, work with children franchises is by no means limited to clothing and footwear. Today, the business associated with children's fashion is quite developed, so bags, belts, jewelry, etc.

for children are in quite steady demand. This means that such a children's goods store or a retail network franchising is almost guaranteed to bring the franchisee, if not outrageous, then quite an acceptable level of profit. Importantly, quickly enough in those cases when it comes to a well-known, advertised brand that has constant followers. About the game, there is no need to say. In this respect, the fantasy of manufacturers is truly unrestrained. The variety of dolls, cars, robots, various mechanical and electronic devices, educational children's toys, etc. simply defies description.

Accordingly, the number of various franchises in the field of toy offers is growing rapidly every year.

Separately, it is worth touching on children's franchises in the field of preschool institutions, development and educational centers, language programs, summer camps, and other services related to the organization of upbringing and education of children. According to experts, interest in everything related to children's emotional and intellectual development is growing exponentially every year. Despite the crisis, a general decline in the incomes of the bulk of the population, unemployment, etc., people are ready to invest in children's education. Actually, all the mentioned negative tendencies actively contribute to this interest, since they naturally lead to aggravation of competition in the labor market. For a child to have an advantage over his peers and become a sought-after specialist, his knowledge, skills, and abilities must qualitatively surpass those of potential rivals.

Unfortunately, the quality of standard school education (and higher education as well) has been steadily declining in recent decades and does not provide children with what they need. Most parents understand this today. To the best of their ability and ability, they try to provide their children with additional education opportunities and the acquisition of the necessary skills in various educational, artistic, linguistic, etc. centers. In the field of children's development and education, franchises agreements are especially in demand, since within the framework of franchises, the brand owner usually provides ready-made curricula, visual aids, specialized software, learning technologies (game, projective, computer, etc.), results in assessment systems, additional materials, etc. That is, the organizational and informational support of the educational process is practically fully provided.

Moreover, often the holders of children's educational franchises are directly prohibited from using in their work any materials and technologies other than those approved by the franchisor.

Of course, a lot depends on the terms of the contract, but, as a rule, the cost of the franchises directly depends on the quality level of the brand (products and services, technologies and know-how, business models, and business schemes). If a franchisee decides to acquire franchises of a famous children's brand, he is the first to be not interested in changing in any way the proven and well-proven production of goods and the provision of services algorithm (including educational ones) in any way.

In the modern world, franchises (including children's goods and services) are becoming more widespread and in wide demand. This is quite understandable, since organizing production and provision of services business under the brand name of a well-known, already ‘promoted’ one is much less risky and costly in terms of resources compared to its own brand, as they say, ‘from scratch’. There is no need to spend money and time on researching the market of competitors and consumer preferences, developing a trademark, launching a product (or service) to the market, ongoing customer loyalty support, developing and monitoring compliance with business processes, sales techniques, etc. All this has already been created, tested in practice, and proved its effectiveness. Consumers already know the brand (at least the target group), trust it, and do not need additional proof of its quality. Of course, on the other hand, there are costs.

First of all, you have to pay for any franchises (children too), since we are talking about a business that makes a profit (no one buys franchises from unprofitable enterprises). The down payment is determined and fixed by the franchises' agreement. In fact, this is an advance payment made for the right to join specific franchises' system. It can be both relatively small amounts and millions of dollars since it directly depends on the price of the brand. In cases where the initial payment is large enough, some franchisors provide their partners with the opportunity to pay it in installments. In addition, the franchisee has to pay monthly royalties.

As a rule, they are determined as a percentage of the trade turnover, but they can also be fixed. Since children and other franchises' contracts are concluded for a specific period, if the franchisee wants to extend the business relationship, a new contract is concluded. In this case, the renewal of the franchise fee is paid instead of the first one. Its size is determined by the agreement of the parties and depends on many factors.

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