The handbag shop franchise is one of the most demanded franchises and provides a high income. The demand for any kind of handbag, regardless of gender and age, is always high. A handbag is a woman's everyday life is an indispensable attribute of her everyday life and lifestyle, and in her wardrobe, she can have dozens of handbags, each of which has its own specific role, purpose, and place. Shoes, hats, and other accessories are matched to women's handbags. Men show a great consumer interest in sports and travel handbags and are eager to buy small bags for business papers, laptops, and carrying personal documents. Even small children are very fond of goods from a handbag store, a good brand.

A franchise for a handbag shop is a highly competitive and profitable business and, first of all, in this business, the quality of workmanship, ease of wearing, practicality, beautiful design, and pleasant color are appreciated. To ensure the payback of the franchise for the handbag store and guarantee the sales of a public trade brand, increase the flow of buyers, first of all, it is necessary to study the product well “from all sides”. Thoroughly investigate the factors affecting the sales of the acquired franchise, study and understand the various nuances, aspects, aspects of this business. The main task for the entrepreneur-franchisee, with the methodological and practical assistance of the franchisor, by all available means, is to attract and ‘recruit’ his clientele and potential buyers. To orient all visitors to the store, to decide on the right choice of purchase, depending on the level of his income, and to attract to his side, as a regular customer. To interest the buyer with a good promotion with a discount and bonuses for repeated purchases. And the purchaser of the goods will definitely return to the store for the next purchase or recommend the store to all his friends.