Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Inzu ya francise cyangwa amasezerano yerekeye gukoresha igitekerezo runaka cyubucuruzi, gishyirwa mubikorwa mubyukuri munzu yawe bwite (inzu, icyumba cyingirakamaro, nibindi), ifite ibyiza byayo nibibi bimwe bifitanye isano ningaruka zitandukanye zubuyobozi n’amategeko. Ubwonyine, francise iyariyo yose, niyo francise yo murugo, nkuko imiryango mpuzamahanga izwi izwi, nuburyo bwo kwagura ubucuruzi. Mubyukuri, niba abashizeho umushinga wunguka kandi wizewe wifuza kwihangira imirimo bashaka kwinjira mumasoko mashya kandi ntibashyire imbaraga zidasanzwe mumitunganyirize cyangwa guta umutungo icyarimwe, barashobora kubikora neza bagirana amasezerano yubufaransa na ba rwiyemezamirimo baho. Ibi ni ingirakamaro kubafaransa kuko batishyura gusa ikiguzi cyo guteza imbere amasoko mashya ahubwo bakanabona ubwishyu bwambere hamwe nubukode bwukwezi kuva mukoresha ikirango cya franchisee. Abagura francise mubyukuri babonye ibicuruzwa na serivisi bizwi nabakiriya benshi harimo resept yicyayi, tekinoroji yumusaruro, ibikoresho, hamwe nuburyo bwo kugurisha, ibikoresho byamamaza, ndetse, nibiba ngombwa, ubufasha muguhitamo no guhugura abakozi. Ariko, kubijyanye nibyo bita home francises, izindi ngorane zirashobora kuvuka.

Ku ruhande rumwe, ayo masezerano ya francise, yagenewe kubito, rimwe na rimwe abanyabukorikori, ubucuruzi, nkuko bisanzwe, bikubiyemo kwishyura mbere make hamwe nubukode buke buri kwezi. Ibi birashobora kuba inzu ntoya-imigati, serivisi zubwiza no kwita, gusana ibikoresho bitandukanye, imyambaro cyangwa ibicuruzwa byuruhu, kugisha inama, nibindi. Muri icyo gihe, francisee igomba kumenya neza urwego rwamategeko agiye gukoreramo. Iki kibazo ntigikwiye kwirengagizwa. Kubwamahirwe, ba rwiyemezamirimo benshi bifuza murugo bibagirwa ibi kandi bagahatirwa gusubiza inyuma ibikorwa byabo, urugero, kubera imyigaragambyo yabaturanyi babuzwa nubucuruzi kubana mumahoro. Ntabwo kandi byababaza kubara umutwaro wimisoro mbere. Nubwo uteganya gukemura ikibazo gusa nimbaraga zimiryango yabo, imisoro iracyagomba gutangwa.

Birakwiye kandi kwiga isoko byibuze hejuru. Birumvikana ko ibicuruzwa bitetse (bikozwe murugo) nibicuruzwa bifite ubukana buke bwibisabwa. Burigihe burakenewe kandi, bisa nkaho imigati igomba kuba yunguka gusa (cyane cyane ahantu hatuwe). Ariko, niba hari ibindi bitatu bisa mubihe bikurikira, ibyifuzo bya kane birashidikanywaho. Ariko muri rusange, francise yo murugo irashimishije cyane, urebye ikiguzi gito cyo kuyigura no gushinga umushinga. Hamwe nibikorwa bihagije no kwihangira imirimo ya franchisee, barashobora kureka kuba imishinga mito hanyuma bagahinduka umushinga munini wubucuruzi.

Ubufaransa kububiko bwibicuruzwa ni umushinga wubucuruzi ugomba gushyirwa mubikorwa neza kandi udakoze amakosa akomeye. Muri rusange, utitaye ko ukorana na francise cyangwa uteza imbere ubucuruzi bwigenga rwose, ugomba gukora imyiteguro ibanza. Kurugero, isesengura rya swot rirakwiriye, rizagufasha gusobanukirwa ningaruka zishobora guhungabanya umushinga wawe, ndetse nuburyo amahirwe ahari kugirango ugere kubisubizo bitangaje. Ubufaransa bwububiko bugomba gushyirwa mubikorwa kuburyo aho bizabera biguha amahirwe yo gukurura umubare munini wabaguzi. Niba ushishikajwe nububiko uzagurisha ibicuruzwa kandi ushaka kugura francise, birumvikana kuvugana nurubuga rwihariye. Kurugero, birashobora kuba ubwoko bwububiko bwa interineti cyangwa ubwoko bumwe bwo guhanahana francise.

Izi ni urubuga rutanga amakuru agezweho kuri francises iboneka kugurishwa.

Mugihe ugurisha ibicuruzwa mububiko, ugomba kwibuka ko urimo ukora kuri francise, kandi hagomba gukurikizwa ibyiciro bitandukanye. Ubwa mbere, ibi nibisabwa kode yimyambarire y'abakozi bawe, icya kabiri, ni igishushanyo mbonera cyahantu ukurikije imiterere yibigo, haba hanze ndetse no imbere. Gukorana na francise kububiko bwibicuruzwa bigomba kubahiriza amabwiriza atandukanye. Uzabakira kuva muri francisor mugitangira ubucuruzi bwawe. Na none, mubyiciro byambere, uzakenera gutanga umusanzu umwe, aya mafaranga arashobora kugera kuri 11% yumubare wishoramari utanga. Gukorana na francise kububiko bwibicuruzwa nigikorwa cyingirakamaro cyane mubucuruzi, kubishyira mubikorwa, ntugomba kwibagirwa ko ukora nk'umugabuzi wemewe.

Ibyemezo byose byigenga bigomba gufatwa hakurikijwe ibisabwa na francisor. Byongeye kandi, bizashoboka kugisha inama abahagarariye ikirango cyubucuruzi.

Gukorana na francise kububiko bwibicuruzwa bikubiyemo gukenera kugenzura abakiriya. Niba isohoka ryabakiriya ryatangiye, noneho bizaba ngombwa gufata byihutirwa ingamba zikenewe. Iyi nzira ni mbi cyane kandi ikosoye kandi guhagarika igihe bizagufasha kugera kubisubizo bitangaje. Bizashoboka gukumira ibintu bibi mugihe, kubwibyo, ingaruka zawe zizagabanuka. Gukorana na francise kububiko bwibicuruzwa biguha amahirwe yo gutezimbere umutungo wububiko muburyo bunoze. Uzashobora gukwirakwiza neza ububiko mububiko, kandi ibi bizagufasha guhangana neza nububiko bwabo.

Bizashoboka gukora urebye imbaraga zo kugura ubucuruzi niba ufite amakuru yimibare ajyanye. Mugice cya francise kububiko bwibicuruzwa, ugomba gukenera ibice byose byibiciro, bizaguha amahirwe yo kuba rwiyemezamirimo watsinze.

Ububiko bwa interineti bwibicuruzwa francise ikora neza cyane hamwe nubushobozi kandi bukurikiza neza amategeko. Amagambo amwe arakenewe kugirango asohoze imirimo yose yashinzwe. Intsinzi rero ntabwo ari ndende. Mugihe ukora kuri francise, ibuka ko uri umuntu ubazwa uwabikoze, leta, nabakiriya. Bakwitezeho urwego rwo hejuru rwakazi, leta - kubahiriza amategeko, hamwe naba francisor - imikorere myiza yubufaransa, amafaranga menshi, no kubungabunga izina ryikirango. Ububiko bwa interineti bwibintu francise ifite amahirwe yose yo kongera amafaranga yingengo yimari bitewe no gukundwa kwimikoranire isanzwe, ituma imikorere ikora neza, byongera abaguzi bifuza kwishyura.

Ni muri urwo rwego, inyungu kuri buri duka rya interineti nayo iratangwa.

Urubuga rwa interineti franchise rutanga kugurisha neza ibicuruzwa. Nubufasha bwayo, urashobora kandi gutegura ibikorwa byo mubiro no gukemura ibibazo byinshi nurwego ntarengwa rwumwuga. Ibicuruzwa byo kumurongo bigomba kubikwa ahantu runaka, tanga ibikoresho byo kubika ibicuruzwa. Kora ubugororangingo mugihe kugirango wirinde akajagari. Ibi biragufasha hamwe na software zimwe zishobora kuboneka muri francisor. Iyo idahari, birashoboka kubikora wenyine, ariko wibuke gutangiza inzira ni urufunguzo rwo gutsinda, bitabaye ibyo ntibishoboka rwose gukorana na francise.

Ububiko bwibicuruzwa byabashinwa ni umushinga ufite akamaro, mugihe cyo kubishyira mu bikorwa ugomba kugengwa cyane namabwiriza hamwe nubuziranenge ufite. Ibi byemeza ko uhanganye kandi urashobora gukemura byoroshye ubwoko ubwo aribwo bwose. Iyo uhuye na francise, uba ufite inshingano gusa, inshingano, ariko kandi ufite amahirwe yo guhatanira. Mugihe ushyira mubikorwa francise yawe, iduka rikeneye kwishyura neza. Ugomba kandi kwishyura amafaranga runaka niba ukorana na francisor. Arateganya ko wishyura amafaranga rimwe mugihe cyububiko bwa francise yo muri Aziya.

Umubare w'amafaranga woherezwa mubyiciro byambere kandi ukoreshwa na francisor kubushake bwe. Ububiko bugomba gucungwa neza, neza, kandi ibicuruzwa byabashinwa bigomba kubahiriza amategeko, amabwiriza, nibihinduka. Nyiri francise araguha amakuru yibicuruzwa bigezweho, amabwiriza, amategeko, amategeko, ikoranabuhanga, nibikoresho. Ibikoresho bivuga ibicuruzwa ushobora kugurisha. Niba ukorana nibicuruzwa byabashinwa mububiko bwa francise, amahirwe yawe yo gutsinda amarushanwa ni menshi.

Isohozwa ryumushinga wubucuruzi rirashobora guhura ningorane, ariko, urashobora kuzitsinda byoroshye mugihe ukurikiza byimazeyo ibipimo. Ibikoresho byubushinwa byateguwe neza francise ninzira yawe yo gutsinda. Birakenewe gusohoza neza intego ninshingano zahawe, gukoresha gahunda yubucuruzi, no guhora ugenzura nayo. Niba utandukiriye kubikorwa byateganijwe kandi byateganijwe, noneho ugomba kwitondera ibi. Gukorana nu maduka yubushinwa, franchisee ifite inshingano nyinshi. Byongeye kandi, ntabwo ari ngombwa gusa gukurikiza amabwiriza no gukomeza urwego rwo hejuru rwo kumenyekana.

Nibisabwa kandi na francisor gutanga amafaranga atandukanye. Hariho ubwoko butatu bwintererano. Naya mafranga ugomba gutanga mugihe ugurisha ubwoko ubwo aribwo bwose. Buri kimwe muri byo kibarwa kugiti cye.

Ubu francises muri Otirishiya irakenewe cyane mubahagarariye ibigo bitandukanye. Mubyukuri kuberako abakiriya bakora bazashobora gusuzuma urwego rwishoramari no gutandukanya umushinga wubufaransa muri Otirishiya, twavuga ko kuba hari ibyiringiro, muriki gihe, birenze urwego rwateganijwe. Ubufaransa buzamenyekana muri Otirishiya ku buryo bugaragara kuko bushobora gucungwa n’abakora ibicuruzwa baturutse mu bihugu bitandukanye bafite ubumenyi bwo kwihangira imirimo. Umushinga wateguwe, wateguwe kubwinshi bugizwe, urakwiriye kubatangiye badafite uburambe bukomeye nubutunzi bwimari kuko ingamba nigiciro cyamafaranga yabazwe. Ntidushobora kwemeranya ko hamwe no kubona umushinga, ingaruka zubucuruzi butandukanye ziragabanuka muburyo budasanzwe. Ubwa mbere, ntukeneye gutekereza wigenga kubyerekezo byurwego, kubara ingendo zitandukanye, kugereranya inyungu, isosiyete izatanga francise izagukorera byose.

Ntuzahomba amafaranga niba wemeye verisiyo yateguwe ya francise, yashinzwe na Otirishiya nkigikorwa cyayo ifite ibyiringiro byiterambere.