Ubucuruzi bwubucuruzi buhendutse kubucuruzi buciriritse cyangwa buciriritse bukenewe cyane muri iki gihe. Ubufaransa ubwabwo ni ugutanga uburenganzira bwabakoresha bwo gukoresha izina (ikirango), ikirango gifite ubucuruzi murwego runaka rwibikorwa, byashizweho mubihe bimwe, bihendutse cyangwa bihenze. Kugura francises bigira ingaruka nziza kubucuruzi bwawe niba uzi gukomeza. Franchises irashobora gutekerezwa nkubukode bwigihe kirekire hamwe nibitekerezo byubucuruzi, gutangira kwambere, nubundi burenganzira. Uyu munsi, ntakintu kidashoboka, niba mbere byari ngombwa gutekereza kwigenga, kugisha inama no kwishyura amakuru, uyumunsi, kubera iterambere ryikoranabuhanga, mubyukuri birihuta kandi byiza kubona francises yubucuruzi ikwiye, ukoresheje kataloge ya francises, byerekana ikiguzi gihenze . Kuboneka kw'igikoresho no gutondekanya, gushungura amakuru yishakisha, birahari kugirango byoroshe kandi bitezimbere amakuru yabonetse, kimwe no guhindura amasaha y'akazi, kubera igihe, amafaranga.

Mbere yo gushakisha, ugomba guhitamo ibyo utekereza nkubucuruzi bwawe bwite, niyihe ngingo, ibisobanuro birambuye ubona, ubaze igishoro cyo gutangiza, kuko mugura francises zidahenze birashoboka kandi no guhomba. Niba, nubwo bimeze bityo, utarahitamo kurwego rwibikorwa byawe, hitamo francises uhereye kumahitamo yatanzwe, ikintu gishobora kugusubiza. Kuri ibi, hari urubuga rwihariye, hamwe nogutanga francises yubu, ibisabwa, uburyo bwo kwishyura, hamwe no kuyungurura ubwoko buhenze kandi buhendutse. Nyuma yo kugura, uhita uba nyir'ubucuruzi bwawe bwite na francises, uhagarariye inyungu mubutaka bwashyizweho. Mugihe uguze francises, uzakira ibikoresho bihendutse cyangwa ibicuruzwa byubucuruzi, hamwe ningaruka nkeya kubucuruzi bwawe. Birashoboka gukora munsi ya francises kuzigama kwamamaza, mukuzamura ubucuruzi. Nyuma ya byose, nkuko mubizi, imyaka yambere niyo igoye cyane kandi ihenze uhereye kumafaranga.

Nibiba ngombwa, urashobora gukorana namakuru ya francisor. Benshi mubwoko busabwa mubucuruzi ni francises mubijyanye no kugaburira, kwisiga no gutunganya salon, ubucuruzi, serivisi, amasosiyete yubwishingizi, nibindi, ariko urashobora kumenyera amakuru arambuye kurubuga. Usibye kugisha inama, urashobora guhitamo umurima wifuza. Kubara ibihe byinjiza hamwe na serivisi zidahenze ku giciro gito. Na none, bigomba kuzirikanwa ko mugihe ushora imari mubucuruzi bwa francises, ugomba gusobanura neza ubwishyu bumwe. Uyu munsi, iyi ngingo yateye imbere cyane, kubwibyo hariho amahitamo menshi, mugihe ushakisha ubucuruzi buhendutse, cyangwa kuruta francises, ibyifuzo birenga ijana na mirongo irindwi biratangwa. Kurubuga, urashobora kumenyana gusa no guhitamo ubucuruzi, francises, ikiguzi, ariko kandi ibipimo ngenderwaho bya buri munsi, icyumweru cyangwa ukwezi, kureba amanota, kumenyera ibitekerezo byubucuruzi, gusaba gahunda, gusoma amakuru ningingo zibyiciro byubufaransa na francises nshya, gukundwa, ubwoko bwubucuruzi bwagaragaye, hamwe no kwishyura byihuse.

Na none, kwerekana umubare w'ishoramari (ridahenze, ruciriritse, kandi rihenze), n'umujyi n'umudugudu. Ninde wahisemo, birakwiye kwibuka ko ubucuruzi bugomba kuba ukunda. Birakwiye kandi kumenya ko urubuga rudakora gusa gushakisha ubucuruzi bwubucuruzi ahubwo no gutanga igitekerezo cyawe, wongeyeho francises yawe kurutonde ukoresheje amasezerano yatanzwe mubufatanye. Birakwiye ko twibuka ko ingingo nyinshi zubucuruzi bwawe mugihugu cyawe no mumahanga, niko ibisabwa, amafaranga yinjira, urwego. Birakwiye gusobanukirwa kubyerekeye gutanga francises muburyo runaka bwubucuruzi buhendutse. Kwishura byihuse, nigiciro kinini. Ikintu nyamukuru nuguhitamo ububiko bukwiye bwo kwamamaza urubuga rwa francises hamwe na SEO traffic.

Mugihe wagura ubucuruzi bwawe, portal yacu izahinduka umufasha udasimburwa mumyaka myinshi, burimwaka ikurura abafatanyabikorwa benshi (franchisees) kumushinga wawe. Umufaransa afasha francisee mumahugurwa, gushaka abakiriya, no kukubwira kubyingenzi byingenzi byubucuruzi bwawe.

Kugira ngo wakire amakuru yinyongera, ugomba kohereza icyifuzo kuri e-imeri cyangwa ugahamagara numero kugirango ubaze umujyanama. Urubuga rwacu ntirwerekanwa kubatangiye gusa ahubwo rugaragaza nabakinnyi bafite uburambe mubisoko bakeneye kandi badakeneye iyamamaza ryiyongera. Inzobere zacu zifasha mubufasha bwa serivisi hamwe ninama kumasaha, gufasha mubisabwa no kwakira ibyifuzo byabaguzi. Turabashimira mbere kubwinyungu zanyu kandi dutegereje ubufatanye burambye.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Urugi francise numushinga wubucuruzi wunguka ushobora kuzana amafaranga menshi mubisosiyete yiyemeje kuyiteza imbere. Mugihe ukoresheje francise, ugomba kumva neza ko iyi ari serivisi yishyuwe kuva kumurongo wihariye. Kubwibyo, ugomba kwishyura serivisi za francisor kumurongo uhoraho, ukuramo amafaranga runaka mumafaranga winjije. Ijanisha rya francise kumiryango mugihe cyo gushyira mubikorwa umushinga wubucuruzi bizagera kuri 11%, iyi niyo bita amafaranga yishyurwa rimwe, igomba kwishyurwa mugice cyambere kugirango imikoranire myiza. Byongeye, mugihe ukorana numuryango francise, uzishyurwa amafaranga yimisoro n'amafaranga yo kwamamaza. Aya mafranga azajya kuri kashi ya francisor kandi azayagabana kubushake bwe.

Niba wasezeranye mu nzu, noneho francise igomba gushyirwa mubikorwa ukurikije amabwiriza. Iyi niyo mpamvu ubona uburenganzira bwo gukora imishinga yubucuruzi kugirango utazagira ingorane mugihe kizaza, kandi ushobora gukurikiza neza amategeko yateganijwe. Korana n'inzugi kuburyo udafite ingorane zijyanye namategeko. Abacuruzi baho cyangwa abahagarariye francises bose barangana imbere yigihugu, kubwibyo rero, ugomba gukurikiza amategeko ntuyarenze.

Urugi rwa francise ni umushinga, aho ugomba kwibuka ko iyi ari niche irushanwa cyane. Kubwibyo, ugomba gukora isesengura ryibikorwa byapiganwa mbere kugirango ube witeguye ibihe byose. Byongeye kandi, ukeneye isesengura rya swot kugirango witegure ingaruka zose niterabwoba, kimwe no kumenya ubushobozi bwawe, intege nke zawe, nimbaraga zawe. Mugihe ugurisha francise yumuryango, ugomba gutangaza ko winjiye mumasoko kandi ko ufite ibyiza bijyanye. Imwe mu nyungu zo guhatanira kuzaba kubaho kwamahirwe yo gukoresha ikirango kizwi. Kugira ikirangantego kizwi kubicuruzwa byawe bimaze kuba magneti yo gukurura umubare munini wabakiriya.

Urugi francise iguha amahirwe yo gutunganya abakiriya bawe ukoresheje ibintu bimwe na bimwe. Nyuma ya byose, uzaba ufite tekinoroji yuburyo butandukanye, ubumenyi-burya, uburambe, nubumenyi bizagufasha kumenya uko ibintu bimeze no gufata icyemezo cyonyine cyo kuyobora. Shyira mubikorwa urugi francise neza kandi nta nkomyi ubaye umucuruzi ukora neza kandi uhiganwa.

Ubufaransa bwububiko bwimbere bwimbere buzakora neza imirimo yabwo, mugihe byateguwe neza kandi bifite ubushobozi. Hindura francise yawe kugirango amafaranga ukura muri yo ari menshi ashoboka. Niba ukorana na francise, noneho iduka rigomba kwitabwaho cyane. Ategekwa gukora neza. Uzashobora gukora imirimo yose niba ubonye abakozi bo murwego rwohejuru. Ubufaransa kububiko bwimbere buzagufasha.

Uzashobora guhangana neza niki gikorwa, kugikora neza. Witondere cyane inzugi zimbere mugihe ugurisha iduka nkigice cya francise. Ibi bizagufasha gutsinda kunanirwa kwabanywanyi, ntibazashobora kukurwanya. Inzugi z'imbere zigomba gukorerwa ubuhanga. Uku kuri kugomba kwitabwaho niba ugurisha iduka ukoresheje francise. Wungukire kuburambe bwo murwego rwohejuru rwa francisor. Yiteguye kubitanga.

Ibi bizatuma bishoboka gusohoza byoroshye gahunda zose. Ntukirengagize ikoreshwa ryibikoresho byisesengura. Ubu bwoko bwibikoresho bifasha guhangana byoroshye nimirimo yibintu byose bigoye.

Ubufaransa kububiko bwimbere bwimbere bizazana inyungu nyinshi cyane. Bizemezwa ko ukoresha urutonde rwibikoresho byo mu rwego rwo hejuru. Uzabakira nkigice cyimikorere yikimenyetso nuburenganzira bujyanye nabyo. Ubufaransa ntakindi kirenze amahirwe yo gukodesha uburenganzira bwo kuba ambasaderi wikirango. Uzaba umugabuzi wihariye. Muyandi magambo, byitwa franchisee.

Ubufaransa bwububiko bwimbere buzana urwego rwo hejuru rwinjiza. Isosiyete yawe izishimira urukundo rwabakiriya bayo. Bizashoboka gukora neza ibikorwa hafi ya byose niba ugurisha francise. Uzagira amategeko yawe kuri buri kintu. Igomba gukorwa neza kurwandiko. Bizaba ngombwa kandi gukorana na francise kububiko bwimbere bwimbere kuburyo ntanumwe mubanywanyi bafite amahirwe yo kukwegera mubijyanye nurwego rwa serivisi. Buri muhanga agomba kuba afite ubumenyi akeneye.

Ibi bizagufasha kubona vuba intsinzi. Gukorana na francise kububiko bwimbere imbere ntibizahura ningorane. Urashobora kubyitaho ubaze francisor muburyo butaziguye.

Amashanyarazi muri Gana azishimira ibyifuzo bidasanzwe no gukundwa kuva benshi mubatangiye ndetse nabacuruzi bariho biteguye kugura umushinga washizweho kugirango bateze imbere ubwabo kubiciro bibarwa. Ubufaransa, mugihugu nka Gana, bugomba kwerekezwa muburyo bwaho bwibikorwa byumwuga, bityo hakaba hari ahantu henshi bikwiranye nubucuruzi. Kubijyanye na francise, Gana irashobora kunozwa cyane mubijyanye nurwego rwubukungu, hashyizweho urutonde runini rwimishinga itandukanye izafasha guteza imbere ibikorwa bitandukanye byo kwihangira imirimo. Mbere yo kubona ingamba, ugomba gusuzuma uburambe bwuwabikoze nurwego rwo gukundwa kwikirango gihari, kubera ko ikiguzi cya franchise kizaterwa no kumenyekana kwizina ryisosiyete. Ubufaransa butandukanye muri Gana bufite urutonde rwuzuye ruherekeza ikirango, tubikesha ubushakashatsi bwakozwe, bizashoboka kwiga ubuhanga bwo kugurisha. Niba ushaka kubona igitekerezo cyihariye cyiteguye kubucuruzi, ugomba rero kugura francise muri Gana, ishobora kukurinda rwose ibyago, kubera ko uyu mushinga aribwo buryo bwiteguye gukora ubucuruzi