Imodoka yimodoka irashobora kuzana inyungu zikomeye kuri rwiyemezamirimo uhisemo gushyira mubikorwa umushinga nkuyu mubutaka bwumujyi we. Gukorana na francise ubwabyo bikubiyemo gukenera inshingano zimwe na zimwe kuri francisor. Ubwa mbere, mugihe ugurisha francise yimodoka, uzasabwa kwishyura amafaranga mugitangira ubucuruzi bwawe, bingana na 9 kugeza 11% byishoramari ryambere. Aya ni amafaranga rimwe. Aya mafranga niyo azaranga intangiriro yimikoranire yawe nikirangantego kizwi. Byongeye kandi, mugushyira mubikorwa francise kumodoka, uzanakuramo amafaranga runaka buri kwezi muri francisor.

Ubwa mbere, hariho amafaranga yubukode, amafaranga, ingano irashobora gutandukana kandi bivana numushahara winjiza. Royalty ihwanye na 2 kugeza kuri 6% byamafaranga winjije mugihe cyukwezi. Byongeye kandi, mugihe ugurisha francise yimodoka, uzasabwa kandi gutanga umusanzu mubikorwa byo kwamamaza amafaranga angana na 1 kugeza kuri 3%, azabarwa uhereye kumafaranga wagurishijwe ufite mugihe cyukwezi kumwe.

Niba uhisemo kwinjira mumodoka, noneho hitamo ikirango gikwiye. Kugirango uhitemo uburyo bukwiye, isoko rya francise cyangwa ububiko bujyanye na enterineti birakwiye. Itondekanya ibirango bitandukanye hamwe nibisabwa kugirango dusabane nabo. Urashobora kandi kwinjira mubiganiro bitaziguye kugirango usobanure neza ibintu hanyuma uhitemo amahitamo meza kuri wewe. Imodoka zizakora neza niba franchise ishyizwe mubikorwa neza. Birumvikana ko bakeneye serivisi ku gihe, lisansi, guhindura amavuta kandi, muri rusange, gukurikirana imiterere ya tekiniki.

Na none, ibyangombwa byimodoka bigomba kuba bikurikiranye. Mubyongeyeho, francise irateganya nibindi bisabwa bigomba kubahirizwa. Kurugero, birashobora kuba igishushanyo mbonera cyimodoka, kimwe nigishushanyo mbonera.

Abakozi bawe bakora munsi yubucuruzi bwimodoka bagomba kwambara imyenda ijyanye nimyambarire. Byongeye kandi, ugomba kandi kwibuka ko ukora nkuhagarariye ikirango mumujyi wawe kandi ugomba gukomeza urwego rwo hejuru rwubudahemuka bwabakiriya. Korana na francise yimodoka kurwego rwohejuru kandi ntukirengagize ibintu bisa nkibidafite akamaro. Uzashobora guhangana ningorane zose niba ukora imyiteguro ibanza. Igizwe no gukora ibikorwa byo gusesengura imiterere itandukanye. Iya mbere ni isesengura rya swot.

Hamwe na hamwe, uzashobora gusobanukirwa ibyiza nibibi byimodoka yawe francise ifite. Ibikurikira, ugomba kwitondera amakuru yisesengura yerekeye abanywanyi. Ubu ni bwo buryo bwonyine ushobora kumenya abo bahanganye bazakubangamira kandi bakagerageza muburyo bwose bushoboka bwo kugumana ibyo bicuruzwa byamasoko bifata mugihe kirekire.

Imodoka ikora neza francise izaguha amafaranga akomeye bitewe nuko abantu bazaguhindukirira kubushake nkisosiyete itanga serivise nziza. Gukemura ikibazo cyimodoka irashobora gukorerwa ibintu bitandukanye. Usibye inshingano zo kwishyura imisanzu itandukanye, urashobora no gufata izindi nshingano. Kurugero, kugura ibikoresho bimwe nibigize uhereye kubagabuzi ba francisor bazagusaba. Korana ningaruka ntarengwa yimodoka francise kugirango wongere amafaranga yingengo yimari. Nyuma ya byose, ntugomba kwishyura gusa ikiguzi cyawe ahubwo ugomba no kwinjiza.

Ugomba kandi gutanga amafaranga agera kuri 10% yinjiza buri kwezi kugirango ushigikire francisor. Gukora ibikorwa hamwe nimodoka burigihe bishobora guteza akaga. Niyo mpamvu francise yawe ikeneye kwitegura kuramba mubihe byose, ndetse nibitateganijwe. Gira margin kugirango uhore ufite manuveri ikora. Kuboneka k'umutungo wimari wamazi buri gihe ni umutego wumutekano uzagufasha mubihe bikomeye.

Gushyira mubikorwa francise yo kugurisha imodoka bizagufasha gukora neza ibikorwa byawe byose byubucuruzi kandi ube rwiyemezamirimo watsinze cyane. Ntuzakenera guhura nigihombo gusa kuberako uzakorera abakiriya babakemuye neza kandi neza. Byongeye, uzaba ufite ikirango cyo murwego rwohejuru rwubucuruzi ufite, rukaba rukuruzi kubakiriya ubwabo. Imodoka yimodoka ntabwo yuzuyemo ingaruka gusa, ahubwo inatanga amahirwe yo kubona amafaranga meza. Ibi bigomba gukoreshwa kugirango tutabura amahirwe. Gukoresha imodoka yimodoka ni umushinga wubucuruzi ushobora guteza akaga gusa kuberako hafi yabantu bose badashobora kwirinda impanuka, kubwibyo, ugomba kuba ufite ibyangombwa byose bijyanye.

Ubu ni ubwishingizi ku mpanuka, no kugenzura tekinike, hamwe nizindi nyandiko, zisabwa n’amabwiriza ya leta.

Korana na francise kumodoka ukurikije ibisabwa na francisor kugirango atagira icyo asaba, kuko ushobora kugenzurwa umwanya uwariwo wose ugafatwa ko utujuje inshingano zawe ukurikije amabwiriza. Kugira ngo wirinde ibi, ugomba gukorera buri mukiriya usaba nkaho yari ahagarariye ikirango. Nukuvugako, francise yimodoka irashobora kugenzurwa nuburyo bwo kugura amayobera. Umuntu wiyoberanije nk'umukiriya azaza aho uri kandi azakoresha serivisi cyangwa agerageze kugura ibicuruzwa. Byongeye, bazasabana nabakozi bawe kandi, nkigisubizo, basige ibitekerezo kuri francisor yabahaye akazi. Ibi nibyingenzi cyane kuzirikana kugirango isura yumuntu nkuyu ufite cheque idatunguranye.

Gusa vugana na buri mukiriya usaba muburyo bumwe nkaho yakugerageza ubuziranenge bwa serivisi.

Ubufaransa kuva kera ni intego yifuzwa kandi ni igisitaza kuri benshi mukanya. Bamaze kwihitiramo ubwabo ko badashaka kwiyubakira minus hamwe na zeru mugitangira, benshi bitondera francise. Nyamara, imitego itandukanye igaragara vuba, ishobora kugora cyane ibikorwa bya rwiyemezamirimo mushya. Mubyukuri, nubwo hamwe no kubona francise, ibibazo byinshi birashobora kuvuka, uhereye kumafaranga yabazwe nabi kugeza guhura gusa nabashuka!

Ibyiza bya francise birazwi bihagije kugirango utajya kure mubisobanuro birambuye. Birahagije kuvuga ko murubu buryo ukemura ibibazo byinshi icyarimwe, wagira ngo ukemure kuva kera niba atari ubucuruzi bwiteguye. Ugomba gushora imbaraga zeru mu buryo butaziguye kubaka no guhitamo ingamba. Bagerageza amakosa ashoboka kuri wewe hakiri kare, kuyakosora no gutanga tekinoroji yiteguye. Hanyuma, urashobora kumenya hakiri kare ko francise yatoranijwe ifite akamaro, igitekerezo 'kurasa' kandi cyungutse abumva. Ikibazo gikomeye ni ugutangira.

Nkuko bikunze kubaho, biragoye guhera kubitangira ndetse no kubucuruzi bwarangiye, nka francise. Ikigaragara ni uko ibibazo byinshi bigomba gukemurwa na mbere yo kugura imwe muri francises. Ugomba kubara bije, unyuze kumatangazo menshi, uhanagura kuruhande ushidikanya. Mumaze kuzunguruka, sibyo? Benshi mubatangiye bahura nibi, kandi bisa nkaho nta guhunga iyi ntangiriro iteye ubwoba guhera. Cyangwa sibyo?.

Ubwoba no gutinya nibisanzwe, kuburyo hariho inzira nyinshi zo kwikuramo icyabateye. Nuburyo isosiyete yacu yunga muguhitamo francise yambere, kuva kuyubaka kuva kera kugeza kwishura byuzuye mugihe cyambere. Inzobere zizewe za sosiyete yemejwe ifite uburambe bunini itanga ingengo yimari, gushakisha abafatanyabikorwa bizewe mubipimo byatoranijwe, kwemeza gutangira neza guhera no kugenzura ejo hazaza. Ishyirwa mu bikorwa rya gahunda yawe itinyutse yo gufungura umushinga wawe biba byoroshye kandi byiza, kandi amafaranga yose arishura vuba bishoboka!

Akamaro k'abunzi ni nini niba ushaka gutangiza umushinga guhera. Ubwa mbere, abantu bafite uburambe birashoboka cyane kubona imitego yose ishoboka. Icyakabiri, uhita uhabwa uruziga rwabatanga ibyiringiro badashuka kandi ntibakugurishe impuzu yubusa idafite amafaranga yimisoro irangiye. Hanyuma, kandi icy'ingenzi, wakiriye inama zinyangamugayo kubibazo byose byinyungu zinzobere mubyiciro byabo, bagufasha guhitamo ibisubizo byiza no kugera kubisubizo bitangaje mugitangira urugendo rwawe, mubyukuri guhera. Ubufaransa kuva kera ntabwo aribintu byoroshye. Hamwe nubufasha bujuje ibisabwa bwabunzi, uhita ugera kubisubizo wifuza mugushinga no guteza imbere ubucuruzi bwawe munsi yikimenyetso kizwi.

Umaze kubona ibikoresho byose byo gutangira, hamwe nabafasha bacu uzabona kandi abafatanyabikorwa bizewe, ubone inyungu vuba, kandi byihuse usubize francise yaguzwe. Ibiciro bihanitse byubwiza nubushobozi bwa franchise biragushimisha igihe kirekire, kandi amaherezo urashobora kureka akazi kawe udakunda ugahinduka nyiri sosiyete yawe. Gutangira kubara igishoro, inama zirambuye, urutonde rwa francises yizewe yatanzwe nibindi byinshi bituma intangiriro yawe yoroshye, ikora neza, n'umutekano. Urashobora kandi kwizera neza kwizerwa kwabo bantu mukorana. Twe nk'abunzi, dukurikirana iyubahirizwa ry'amasezerano yose.

Imodoka zo mumahanga francise yemeza ko yinjiza cyane kuko buri muryango ufite imodoka ikeneye gusanwa mugihe no gusimbuza ibice byimodoka. Guhitamo francise ibereye yo gukoresha ikirango runaka cyimodoka zamahanga cyangwa ibice byimodoka bigufasha kudahangayikishwa nigihe kizaza. Gutangirira kuri, mbere yo guhitamo francise, ni ngombwa gusuzuma urwego rwo gusoma no kwandika, hitabwa kumikoro yimari nibishoboka ko uyakoresha, gusesengura ibyifuzo byimodoka zamahanga zamahanga, ubigereranya nibyifuzo byabaguzi. Byongeye kandi, birakwiye kubanza gusuzuma isoko namarushanwa, kwandikisha ishyirahamwe, gukusanya ibyangombwa nkenerwa, gukodesha amazu, nibindi. Biroroshye cyane kugura francise kandi ntuhangayikishwe nibikorwa bigoye, nko kwamamaza no gutaka abakiriya kuko kwamamaza ntabwo bikenewe kubirango byisi yose. Mugura francise, ntabwo uburenganzira bwo gukoresha izina gusa, imodoka zamahanga ahubwo hanatangwa amakuru yubuyobozi, kugurisha, kugerageza, hamwe nabakiriya rusange.

Umufaransa yiyemeje gusura gufungura salon nububiko bushya, atanga inama kuri franchisee mugukemura ibibazo bitandukanye, gutanga ikirango, nurubuga. Amakuru yose ku binyabiziga n’imodoka by’amahanga byinjiye muri data base, kimwe kimwe n'amashami ya francise, byoroshye kubona ubwoko bwibicuruzwa nibicuruzwa byimodoka. Urubuga rwisosiyete rugaragaza amakuru yose yerekana aho amaduka na salon biherereye, aho abakiriya bashobora gusaba inama, ubufasha, nubuguzi. Guhitamo francise yingirakamaro, ugomba guhindukirira kataloge ya francise, aho itangwa ryaba francisers kugeza francisees. Inzobere zacu za catalog ziragufasha muguhitamo no gusesengura imodoka francise, hamwe namakuru arambuye kumiterere nigiciro, urebye umusanzu wamafaranga hamwe nubukode. Umu francisor ashyiraho amafaranga yose kandi angana nibiciro byose, bitabaye ibyo amasezerano ntasinywa kandi uburenganzira kuri francise bwimuwe. Byongeye kandi, inzobere zacu zirashobora kuguherekeza mu nama no mu biganiro, bagatanga ubufasha mu by'amategeko hamwe n'inyandiko.

Kugirango ubone amakuru arambuye, ugomba guhamagara inzobere zacu kugirango tugufashe. Urutonde ntirurimo francise gusa, ariko kandi rusubiramo abakiriya, biroroshye guhitamo itangwa ryiza, urebye ibyiciro byamakuru ukurikije ibyiciro. Twishimiye kukubona murwego rwabakiriya bacu kandi dutegereje umubano utanga umusaruro.

Ubufaransa bwa Malta buragufasha gufungura ubucuruzi bwinzozi hamwe nubuyobozi bwiteguye. Kugurisha cyangwa kugura ubucuruzi bwa francise buraboneka murutonde rwihariye, aho ibyifuzo byose bitangwa mubihe byiza kandi bihendutse. Kuba hari umubare munini wibigo byamamaye azwi kandi azwi cyane bigufasha kumenyekanisha igitekerezo no kukigeza kurwego rwakarere ubifashijwemo na francise, gushaka francisor, cyangwa franchisee. Cataloge itanga francise igurisha ibitekerezo byubucuruzi byiteguye hamwe ninkunga yuzuye hamwe nigihe gihoraho cyabaguzi bashobora gusura imbuga. Ingano y'ibikorwa muri Malta irashobora kuba itandukanye, byose mubushake bwawe. Urashobora guhitamo francise ya Malta ukurikije bije yawe kandi ukamenyera ibyifuzo, ibisabwa, namakuru yinyongera.

Kurugero, urashobora kubara neza ikiguzi cyubucuruzi, francise, hamwe nishoramari ryiyongera mubikoresho cyangwa ubukode. Abafaransa bazafasha mu gushaka abakozi, kandi bazasura kandi gufungura ahacururizwa hose, bafashe mu guhugura inzobere no kwerekana gahunda y’ubucuruzi, abakiriya, n'ibindi. Ntukibagirwe amafaranga y’amafaranga, niba bishoboka, agomba kuba yishyuwe mugihe cyo gushyira umukono kumasezerano. Kubindi bisobanuro, nyamuneka hamagara inzobere zacu. Kubindi bisobanuro, kurikira umurongo kuri catalog ya franchise. Hitamo akarere gashimishije, kurugero, Malta urahabona amakuru agezweho kuri Malta. Twishimiye inyungu zerekanwe.