Amashirahamwe y'abana mw'isi ya none arakenewe cyane, cyane cyane bitewe nubushake buke bwibicuruzwa byabana ugereranije nibicuruzwa bikuze. Nyuma ya byose, ugomba kwemera ko abana bakeneye imyenda n'inkweto bishya cyane kuruta abakuze. Ubwa mbere, bakura vuba, kandi, icya kabiri, gutandukanwa nibikorwa byiyongereye, bihita bituma bidakoreshwa. Ababyeyi rero akenshi bagomba gusura amaduka no kuvugurura imyenda yabana babo bakunda. Byongeye kandi, gukorana nabana francises ntabwo bigarukira kumyenda ninkweto. Muri iki gihe, ubucuruzi bujyanye nimyambarire y'abana bwateye imbere cyane, bityo imifuka, imikandara, imitako, nibindi kubana birasabwa cyane.

Ibi bivuze ko ububiko bwibicuruzwa byabana cyangwa ubucuruzi bwumudugudu ucuruza byanze bikunze bizana francisee, niba bidakabije, noneho urwego rwemewe rwinyungu. Icyangombwa, byihuse bihagije muribyo bihe iyo bigeze kumurongo uzwi, wamamajwe ufite abayoboke bahoraho. Kubyerekeye umukino, nta mpamvu yo kuvuga. Ni muri urwo rwego, igitekerezo cyabakora ntigisanzwe. Ubwoko butandukanye bwibipupe, imodoka, robot, ibikoresho bitandukanye bya mashini na elegitoronike, ibikinisho byabana byigisha, nibindi birwanya gusa ibisobanuro. Kubwibyo, umubare wubufaransa butandukanye murwego rwo gutanga ibikinisho uragenda wiyongera buri mwaka.

Ku buryo butandukanye, birakwiye ko dukoraho kuri francises y'abana mubigo by'ibigo by'amashuri abanza, ibigo byita ku majyambere ndetse n’uburezi, gahunda z’indimi, ingando z’impeshyi, n’izindi serivisi zijyanye no gutunganya uburere n’uburere bw’abana. Abahanga bavuga ko buri mwaka abantu bashishikajwe n’iterambere ry’amarangamutima n’ubwenge ry’abana bigenda byiyongera cyane. Nubwo hari ibibazo, igabanuka rusange ry’amafaranga y’abaturage benshi, ubushomeri, n’ibindi, abantu biteguye gushora imari mu burezi bw’abana. Mubyukuri, imyumvire mibi yavuzwe yose igira uruhare runini muri izi nyungu, kubera ko bisanzwe biganisha ku kongera amarushanwa ku isoko ry'umurimo. Kugirango umwana agire akarusho kuri bagenzi be kandi abe umuhanga ushakishwa, ubumenyi, ubuhanga, nubushobozi bwe bigomba kuba byujuje ubuziranenge abo bahanganye. Kubwamahirwe, ireme ryuburezi busanzwe bwishuri (hamwe namashuri makuru nayo) ryagiye rigabanuka mumyaka mirongo ishize kandi ntabwo riha abana ibyo bakeneye.

Ababyeyi benshi barabyumva muri iki gihe. Mubushobozi bwabo nubushobozi bwabo, bagerageza guha abana babo amahirwe yinyongera yo kwiga no kunguka ubumenyi bukenewe mubigo bitandukanye byuburezi, ubuhanzi, indimi, nibindi. Mu rwego rwo guteza imbere uburezi n’uburere by’abana, amasezerano y’ubufaransa arasabwa cyane cyane, kubera ko mu rwego rw’ubufaransa, nyir'ikirango ubusanzwe atanga integanyanyigisho ziteguye, imfashanyigisho, porogaramu yihariye, ikoranabuhanga ryiga (umukino, umushinga, mudasobwa, n'ibindi. ), ibisubizo muri sisitemu yo gusuzuma, ibikoresho byongeweho, nibindi. Ni ukuvuga, inkunga yubuyobozi namakuru yamakuru yuburezi yatanzwe rwose. Byongeye kandi, akenshi abafite ibigo byuburezi byabana birabujijwe mu buryo butaziguye gukoresha mu kazi kabo ibikoresho n’ikoranabuhanga bitari ibyemejwe na francisor.

Nibyo, byinshi biterwa nibisabwa namasezerano, ariko, nkuko bisanzwe, ikiguzi cya francises biterwa nurwego rwiza rw'ibicuruzwa (ibicuruzwa na serivisi, ikoranabuhanga n'ubumenyi-buryo, imishinga y'ubucuruzi, na gahunda z'ubucuruzi) ). Niba umu francisee yiyemeje kugura francises yikirango cyamamare cyabana, niwe wambere udashishikajwe no guhindura muburyo ubwo aribwo bwose ibicuruzwa byemejwe kandi byemejwe neza no gutanga serivisi algorithm (harimo nuburezi) muburyo ubwo aribwo bwose.

Mw'isi ya none, francises (harimo ibicuruzwa na serivisi byabana) iragenda ikwirakwira kandi ikenewe cyane. Ibi birasobanutse neza, kubera ko gutunganya umusaruro no gutanga serivisi zubucuruzi munsi yizina ryumuntu uzwi, usanzwe 'yazamuwe' umwe ntabwo ari bibi cyane kandi birahenze mubijyanye numutungo ugereranije nikirango cyayo, nkuko babivuga, 'kuva gushushanya '. Ntibikenewe ko ukoresha amafaranga numwanya mugushakisha isoko ryabanywanyi nibyifuzo byabaguzi, guteza imbere ikirango, gutangiza ibicuruzwa (cyangwa serivisi) kumasoko, inkunga ihoraho yubudahemuka bwabakiriya, guteza imbere no kugenzura iyubahirizwa ryibikorwa byubucuruzi, tekinike yo kugurisha, nibindi byose bimaze kuremwa, kugeragezwa mubikorwa, no kwerekana imikorere yabyo. Abaguzi basanzwe bazi ikirango (byibuze itsinda rigamije), barabyizeye, kandi ntibakeneye ikindi kimenyetso cyerekana ubuziranenge bwacyo. Birumvikana ko kurundi ruhande, hari ikiguzi.

Mbere ya byose, ugomba kwishyura francises zose (abana nabo), kubera ko tuvuga ubucuruzi butanga inyungu (ntamuntu ugura francises mumishinga idaharanira inyungu). Kwishura mbere bigenwa kandi bigenwa namasezerano ya francises. Mubyukuri, ubu ni ubwishyu bwambere bwakozwe kuburenganzira bwo kwinjira muri sisitemu yihariye ya francises. Birashobora kuba bike ugereranije na miriyoni z'amadolari kuva biterwa nigiciro cyikirango. Mugihe aho ubwishyu bwambere ari bunini bihagije, abafaransa bamwe baha abafatanyabikorwa babo amahirwe yo kuyishyura mubice. Byongeye kandi, franchisee igomba kwishyura buri kwezi.

Nkuko bisanzwe, bagenwa nkijanisha ryibicuruzwa, ariko birashobora no gukosorwa. Kubera ko abana nandi masezerano yubufaransa asinywa mugihe runaka, niba francisee ishaka kongera umubano wubucuruzi, hasinywe amasezerano mashya. Muri uru rubanza, kuvugurura amafaranga ya francise yishyurwa aho kuba iyambere. Ingano yacyo igenwa n’amasezerano y’ababuranyi kandi biterwa nimpamvu nyinshi.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Pancake franchise numushinga wubucuruzi ufite akamaro, ugomba gushyirwa mubikorwa witonze kandi ubishoboye. Uburyo bubishoboye busobanura isesengura ryibanze rizagufasha kumva igikwiye gukorwa kugirango udatsindwa mubucuruzi bwawe. Mugura francise, uziha umwanya wo guhatanira gukoresha izina ryamamaye rizwi ubwaryo rukuruzi. Ariko ibyo ntibirangirana ninyungu zo gukorana na francise. Mugura ikirangantego, urashobora kandi kubara kumurongo wose wibyiza bitandukanye byimiterere itandukanye. Ubwa mbere, ubona amahirwe yawe yo kwirinda amakosa yamaze gukorwa na bagenzi bawe mbere.

Mubyongeyeho, mugihe ushyira mubikorwa pancake franchise, urashobora gukoresha uburambe bukize nibikorwa byiza bibaho mugushyira mubikorwa umushinga wubucuruzi. Niba uhisemo gucuruza pancake ukoresheje francise, ugomba kwibuka ko ugomba kwinjiza amafaranga make kurenza niba wakoze wenyine. Umu francisor nawe yiteze ko musangira nawe inyungu zawe. Koresha pancake franchise neza kandi neza, uzirikane amakuru akomeye no gusuzuma konti yubuyobozi muburyo burambuye.

Pancake izakenerwa niba igurishijwe binyuze muri francise. Birumvikana, ntushobora kubaka ubucuruzi bwose kumurongo umwe gusa. Ariko, ntugomba gukora ibi. Nyuma ya byose, ubona tekinoroji yawe, ubumenyi-buryo, gahunda zubucuruzi nizindi nyungu, ukoresheje ibyo, ushobora kugera kubisubizo bitangaje rwose. Uzashobora gutsinda abo muhanganye bose, ubarenze kandi ube umuyobozi wuzuye kumasoko. Kurenza abo bahanganye bose ushyira mubikorwa pancake franchise kurwego rwo hejuru.

Urashobora guteza imbere ubucuruzi bwawe ukoresheje raporo yisesengura. Kubwibyo, ibishushanyo nigishushanyo birakwiriye, hamwe nubufasha bwabo urashobora gukora neza kandi neza kwiga amakuru yatanzwe. Ubuyobozi bugomba buri gihe kumenya uko isoko ryifashe muri iki gihe, no muri sosiyete. Kumenya uko isoko ryifashe bizemeza ko pancake franchise ari intsinzi ndende. Birakwiye kandi kwibuka ko francise idatangwa kubuntu kandi ugomba kwishyura kugirango uyikoreshe. Ubwa mbere, ugomba gutanga umusanzu witwa lump-sum. Byongeye kandi, hari ubwami nintererano yo kwamamaza kurwego rwisi.

Ibi byose nibice bya pancake franchise.

Inzu ya pancake inzu ni umushinga wubucuruzi wunguka cyane. Mugihe cyiterambere ryacyo, ingorane ntizabura, nkukuri, mubikorwa byose byubucuruzi. Ariko, niba witeguye, noneho ingorane zose zirashobora guhakana byoroshye. Mugihe utezimbere francise, ugomba kwitondera abanywanyi. Nukuri ntanumwe muribo uzifuza kureka ibyicaro byamasoko nta kurwana. Nyuma ya byose, bazana urwego rwo hejuru rwinjiza, cyane cyane aho hari urwego rwo hejuru rusabwa neza, kubwibyo, mugihe ushyira mubikorwa francise, ugomba kumenya neza ingaruka zishobora kukugiraho ingaruka.

Uzashobora gukora neza imirimo yuburyo ubwo aribwo bwose, ubikora nta makosa. Kugirango ukore ibi, birahagije kubona amabwiriza avuye muri francisor no kuyakoresha kurenza. Niba warafunguye iduka rya pancake kuri francise, noneho byanze bikunze uzagira amahirwe yo gutanga igishushanyo cyimbere muburyo bwuzuye hamwe numwimerere. Na none, igishushanyo mbonera cyimbere kigomba guhuzwa nicyitegererezo cyumwimerere. Abakozi bawe ba pancake inzu ya franchise bazasabwa kwambara imyenda yihariye. Ushobora kubona umwambaro w'abakozi wuzuye hamwe na francise, cyangwa inyandikorugero zoherejwe kuri wewe. Koresha ubudozi kandi urashobora gukoporora rwose imiterere yikimenyetso kidasanzwe.

Gutangiza pancake franchise numushinga wubucuruzi utoroshye. Icyambere, ugomba kumenya aho ushobora gucuruza ibicuruzwa. Dukeneye urwego rwo hejuru rwubushobozi bwambukiranya igihugu kugirango habeho ibisabwa neza. Byongeye kandi, ugomba kuzirikana ibisabwa hamwe na sitasiyo n’isuku n’ibyorezo bishobora kuvuka kukurwanya. Ibintu byose bigomba gukorwa neza, hubahirijwe amahame yisuku. Noneho ntakibazo kizaba kijyanye na pancake inzu yawe.

Icyakora, ruswa irasanzwe mu bihugu bimwe na bimwe. Abayobozi batiyubashye kandi b'inyangamugayo barashobora kugerageza kwaka amafaranga. Nukuri gusa bigomba gusuzumwa. Kubwibyo, mugihe ushyira mubikorwa francise kumaduka ya pancake, ugomba kwibanda kumakuru yose akenewe mumaboko yawe. Kubwizo ntego, isesengura rya SWOT rirakwiriye. Bizagufasha guhuza amakuru kubyerekeye ibyiza n'ibibi, iterabwoba mu bucuruzi, n'amahirwe atandukanye. Byongeye kandi, aya makuru agomba gukoreshwa mugihe cyo gushyira mubikorwa ibikorwa byo kwitegura.

SWOT isesengura kuri pancake franchise nayo irakwiriye mugihe cyo gushyira mubikorwa umushinga wubucuruzi. Bizagufasha gutera imbere kurushaho, gukora ibindi kwaguka, no kwagura urwego rwawe. Ugomba guhora utera imbere, bitabaye ibyo, ubucuruzi butangira kwangirika. Kubwibyo, nkigice cyo gushyira mubikorwa pancake franchise, ugomba kumenya neza iyi gahunda igomba gushyirwa mubikorwa. Birakenewe kandi guhora ugenzura hamwe na gahunda kugirango tudatandukira cyane.

Franchises muri Cuba igenda yiyongera kurwego rwo gukundwa. Igihe kinini, Cuba yafunzwe mu bindi bihugu. Ariko, amategeko n'ibidukikije byo hanze ubu byigenga. Teza imbere francise yawe ubuhanga, ukoresheje ibyiza byose ubu bwoko bwibikorwa biguha. Fata francise muri Cuba hanyuma, urashobora kuba uwambere gufata icyuho cyubusa, kizakuzanira inyungu zikomeye kubikoresha. Ubufaransa muri Cuba bushobora kuba butandukanye, ariko, imiterere yimikorere yibirango bitangwa ufite, nkuko bisanzwe, ntibitandukanye cyane nibindi bihugu.

Nubwo uteza imbere francise muri Cuba, uzahatirwa gutanga umusanzu runaka mubigo mukorana. Rimwe na rimwe, nta musanzu nk'uwo, ariko rero, ugomba kwishyura indishyi zagabanutse ku musaruro w’aba francisor mugura serivisi cyangwa ibicuruzwa kuri we.

Ikoreshwa rya francise muri Cuba ninzira itoroshye kuva leta iherutse kuvugurura gahunda yayo. Ariko, ubona amafaranga menshi hamwe nibibazo. Usibye kuba ubukerarugendo buzwi cyane, Cuba nayo ntigizwe cyane na francises zitandukanye. Numwanya mwiza wo gufata neza imyanya ikunzwe kwisi. Amashanyarazi aratandukanye, kandi ni makeya mubutaka bwigihugu wahisemo, amahirwe menshi ufite kugirango ugere kubisubizo byingenzi. Teza imbere francise muri Cuba hanyuma, uzagira amahirwe yose yo kugera kubintu bifatika mugihe gito gishoboka.