Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwo gukora ibicuruzwa bya pulasitike ni umushinga ushobora guteza akaga ariko ushobora kubyara inyungu. Niba uhisemo kubishyira mubikorwa, ugomba kumva ko iterabwoba ryose rigomba guhagarikwa no kubitekerezaho mbere. Isesengura rya Swot rirakwiriye kuriyi. Nibyiza cyane atari mugihe ukora kuri francise. Umushinga wose wubucuruzi ukeneye isesengura ryibanze. Iyo ukora francise yinganda, utanga imisanzu itandukanye.

Icya mbere muri ibyo ni amafaranga yose. Byongeye kandi, niba ushaka gushyira mubikorwa neza francise yo gukora ibintu bya plastiki, ugomba kwiga amategeko agenga amategeko, kuko ibicuruzwa byawe bigomba kuba bidafite uburozi kandi ibi bigomba kumvikana neza. Ibipimo na SNiPs birashobora gutandukana kandi cyane iyo ugereranije ibihugu bitandukanye. Kandi francise yo gukora ibicuruzwa bya plastike iboneka mumahanga gusa. Kubwibyo, ugomba kumva neza uburyo ibigize ibicuruzwa byubahiriza amabwiriza yinzego zibanze.

Niba ukora ibicuruzwa bya pulasitike ugashyiraho umusaruro wabyo kuri francise, noneho usanzwe ufite ibyiza byingenzi mugitangira. Mubyukuri, mukurwanya abanywanyi, urashobora kwibanda ku nkomoko y’amahanga y’ikirango, ndetse no gukundwa kwayo ku isi. Ibi birashobora kugira ingaruka zikomeye kubitsinzi byigihe kirekire. Mugihe cyo gukora, ntugomba kwemerera amakosa ayo ari yo yose, nibicuruzwa bya pulasitike, ubuziranenge bwabyo, ugomba kwitondera bikwiye, kuko uri umugabuzi wemewe wa francise. Ntabwo rero ufite inshingano kubakiriya na guverinoma gusa ahubwo unashinzwe abahagarariye ikirango cyisi. Kugirango utinjira mu bihe bitoroshye, korana na gahunda kandi ukurikize byimazeyo gahunda yashyizweho mbere.

Ibi bizagufasha kutinjira mubihe bikomeye. Ubufaransa bwateguwe neza mugukora ibicuruzwa bya pulasitike ntibizagufasha gusa kwishyura inshingano no kwishyura umushahara. Uzashobora kandi kohereza amafaranga runaka nandi mafranga kuri francisor buri kwezi nkintererano ziteganijwe - iyi ni imyitozo isanzwe idasaba ubumenyi cyangwa imbaraga zidasanzwe iyo ishyizwe mubikorwa.

Franchises muri Cuba igenda yiyongera kurwego rwo gukundwa. Igihe kinini, Cuba yafunzwe mu bindi bihugu. Ariko, amategeko n'ibidukikije byo hanze ubu byigenga. Teza imbere francise yawe ubuhanga, ukoresheje ibyiza byose ubu bwoko bwibikorwa biguha. Fata francise muri Cuba hanyuma, urashobora kuba uwambere gufata icyuho cyubusa, kizakuzanira inyungu zikomeye kubikoresha. Ubufaransa muri Cuba bushobora kuba butandukanye, ariko, imiterere yimikorere yibirango bitangwa ufite, nkuko bisanzwe, ntibitandukanye cyane nibindi bihugu.

Nubwo uteza imbere francise muri Cuba, uzahatirwa gutanga umusanzu runaka mubigo mukorana. Rimwe na rimwe, nta musanzu nk'uwo, ariko rero, ugomba kwishyura indishyi zagabanutse ku musaruro w’aba francisor mugura serivisi cyangwa ibicuruzwa kuri we.

Ikoreshwa rya francise muri Cuba ninzira itoroshye kuva leta iherutse kuvugurura gahunda yayo. Ariko, ubona amafaranga menshi hamwe nibibazo. Usibye kuba ubukerarugendo buzwi cyane, Cuba nayo ntigizwe cyane na francises zitandukanye. Numwanya mwiza wo gufata neza imyanya ikunzwe kwisi. Amashanyarazi aratandukanye, kandi ni makeya mubutaka bwigihugu wahisemo, amahirwe menshi ufite kugirango ugere kubisubizo byingenzi. Teza imbere francise muri Cuba hanyuma, uzagira amahirwe yose yo kugera kubintu bifatika mugihe gito gishoboka.