Small business franchises are popular business deals. Small business is good because it is in demand both in megalopolises and in small towns. The choice of options can be called enormous without exaggeration. Probably, today it is difficult to name a branch of the economy and a line of activity (and not only a small one) for which franchises would not be offered. So the main thing is to make the right choice because the success of your enterprise will largely depend on this decision. The share of franchising in world GDP is growing every year, providing a significant contribution to the economies of various countries and the creation of new jobs.

The owners of successful companies and "promoted" brands are increasingly inviting newcomers to join their business and purchase a franchise, becoming part of a profitable business project. One of the main positive aspects of this way of doing a business project is stability. All technologies, schemes of processes and procedures, recipes, order of interaction with suppliers and customers, advertising policy, etc. have been worked out, tested in practice, and have proven their effectiveness. It is these circumstances that provide a reduction in the payback period of a business project and bringing it to a profitable level in comparison with the creation of an enterprise, as they say, "from scratch." It makes sense for entrepreneurs working with small businesses to pay special attention to franchises in trade, catering (coffee shops, small family cafes, bakeries, etc.), consumer services (dry cleaners, repair of shoes and clothes, leather goods, and household appliances) .

The popularity of franchises related to entertainment and travel, sports, medical services (including various types of massage, physiotherapy exercises, etc.), as well as car service, repair, and construction work, is growing every year. And even financial crises, pandemics, and similar negative circumstances often not only do not become an obstacle to small businesses on a franchise basis but even provide faster growth and development compared to quiet periods. An example of such projects can be preschool and school educational institutions that work with the use of modern information technologies. Various institutions for additional development and training are also in great demand during periods when there are various restrictions on the work of classical schools and higher educational institutions. The production of food to go and with delivery can also be an example of a franchise (both small and large) that will flourish during quarantines, restrictions on the movement of people around the city, etc. In general, all services related to the delivery of food, consumer goods, medicines, etc.

are highly demanded during such periods.

The success of a business project is ensured by a preliminary study of the key factors affecting small and large businesses, regardless of whether it is offered through a franchise, simply purchased from the owner, or created independently. First of all, it is necessary to assess the current level of development of the selected industry and its prospects, at least for the coming years. Of no small importance is the current severity of competition, the number of closest competitors, their pricing and service policy, advertising activity, etc. It will be useful to pay attention to the level of brand visualization: the presence and recognition of the logo, brand names, slogan, etc., the existence of a corporate website, rules, and principles of interaction with consumers (how satisfied they are with this brand in general) and other parameters. Having found a franchise in a specialized Internet directory, you can carry out at least a short search for various reviews and comments about it.

Perhaps some franchisees found it necessary to share their experience of cooperation and provide additional information about the franchisor to all interested parties. And, of course, the entrepreneur will need to perform all the calculations associated with the organization of the enterprise. The terms of a franchise usually imply the need for an initial payment, the amount of which depends on the value of the brand, determined by the success, fame, and profitability of the company. In addition, to organize a company, it is necessary to invest a certain amount of money in fixed and circulating assets (purchase or lease of industrial, retail, and other premises, purchase of production and office equipment, recruitment, hiring, and training of personnel, a campaign to bring products to market, etc.). P.).

So the franchisee should estimate the size of the initial investment in a small business project as accurately as possible when building a financial plan. It depends on how soon he starts making real profits. Monthly royalties are usually calculated as a percentage of turnover. Often, an approximate investment plan and a calculation of the payback period of a small (and not only) business is provided along with a description of the franchise in the corresponding online catalog. The experience of competing businesses operating under the same franchise or simply in similar market segments can also be a source of extremely useful information and help franchisees make the right choice. When choosing a franchise partner, it is necessary to take into account his willingness to provide advice in the field of production technology, marketing, promotion, optimal organization of daily activities, staff training, registration of points of sale, etc., provide the subsidiary with information materials and provide other assistance in terms of business development .

Usually, such consulting is included in the list of free services (within the framework of franchising cooperation). However, there are also options when each consultation is provided for a separate payment according to a special price list (some business owners value their information resources very highly and are not ready to provide them free of charge even to regular partners). By the way, consultations and advice regarding tax optimization, development of a system of corporate discounts, the possibility of a franchisor lending to a junior partner's business project can be of great importance for small businesses. By the way, there are also free franchises that generally do not provide for either an initial payment or monthly payments (mainly in small businesses in the sphere of public catering and consumer services).

In general, summing up all of the above, we can conclude that a small franchise business has a lot of advantages over classic business models. There are, of course, costs, risks, and problems, but they are not too noticeable and threatening the final result. With a properly organized and pre-calculated small business under the franchising program, an entrepreneur can feel confident both in a large metropolis and in a regional center or a small settlement of regional significance. The main thing is to choose the right market segment and make every effort for its successful development.

The franchise and the partner must interact effectively to achieve the cumulative effect of working together. If you are interested in a franchise, then you must also look for a suitable partner for the business to be the most effective. A variety of franchises operate in such a way that they allow you to effectively develop your business, practically introducing nothing new from yourself. A person already takes a ready-made business model and uses it to effectively dominate the market. This method is very convenient to those people who just want to make money and have some means to invest. A franchise can be bought relatively inexpensively if you negotiate properly.

Moreover, it necessary to carry out all actions following the regulations provided by the partner. This is very important to achieve a positive result. If you are a partner of a franchise, then you can easily increase the number of budget revenues simply by being guided by the norms and rules that are set according to the prescribed regulations. The use of existing and already tested materials provides a quick start. A franchise works perfectly if its buyer takes into account the business conditions that exist in a particular region where he is going to implement the project. The franchise partner must be sensitive to regional differences and make the most of them. Thus, the presence of a franchise and taking into account local peculiarities give the partner the opportunity to most effectively build their own business model based on the information provided.

The franchise will function flawlessly if the partner strictly follows the instructions from the center. Besides, you do not have to introduce something new into business processes, thereby saving time. The franchise is bought for this so that you can use someone else's biz model and make money at the same time. An effective franchise should always be carried out by the hands of partners who have an idea of how to carry out office work. Automated tools provided by the franchise owner would be ideal. However, this is not necessary, as the franchise partner able to use their solutions if the need arises.

Franchising is used in completely different types of business. Undoubtedly, it is intensively developing in such industries and services as the automotive industry and car service services, assistance in organizing and running a business (accounting, office work, advertising, etc.), construction, services related to the repair and maintenance of houses, educational services, recreation and entertainment, fast food restaurants, restaurants, snack bars, food stalls, medical and beauty services, household services, retail, just like USU Software organization.