Every entrepreneur wants to acquire demanded franchises of a well-known brand for their commercial activities, with inexpensive use, in business, and quick payback. However, here the paradox of the contradiction of a logical connection between a popular trademark, brand name, and inexpensive use arises, since the higher the class, model, and brand, the more expensive it is to use and maintain it in the franchises business. Cash payments in the form of a one-time lump-sum payment, monthly royalties, and regular advertising fees, for the use of a well-known and popular product logo, require a large cash investment, injections, and costs. Timely payment of all related business costs from the demanded franchises requires a decent turnover of money flow, through a bank account, good work organization, a developed and expanded retail network, a high traffic flow, and many retail, square areas, with a wide range of goods. Accordingly, for business promotion, you need further advertisement, obtainment, and downloading of trade and production equipment, increasing the number of sales clerks, managers, consultants, technological, production, and service personnel. When working with a purchased demanded franchises, the main thing is to correctly calculate the selling price of goods and products, with the recoupment of all basic and auxiliary costs by calculating the cost of costs.

The high cost of selling goods and products using the franchisor's brand can ‘scare off" a mass buyer, and he will refuse to purchase an expensive product. In practice, retail chains selling well-known and expensive trademarks have their established clientele and a select, individual, respectable, solid customer base that buy exactly a particular brand. There are very few casual visitors, especially mass buyers, in such outlets. For a mass trade contingent, which means the main strata of the population, it is necessary to approach activities with demanded franchises with a special attitude, to find out ‘golden mean’, to trademarks were affordable for them and they trusted in the quality of the goods and services themselves. In world practice, commodity, industrial, and business franchises are present and widespread, while commodity franchises account for ninety percent of the turnover. The most popular franchises for commodity franchises are associated with the sale of pizza, ready-made coffee, clothing, footwear, electronic and household appliances, cars, and for their sale businessmen open brand stores and boutiques. The success of sales in commodity franchises largely depends on the professional ability of consultants and sales managers to present the finished product to the buyer so that they are happy, willing to buy goods, and, satisfied with a successful purchase, leave the stores.

Obtaining effectiveness in demanded franchises is associated with continuous training of personnel, in highly qualified equipment and acquired skills, skillfully and with the consciousness of the business to sell the product. Mandatory training and webinars on the process of training among employees involved in the sale of products, upon achieving talent and professional vocation, to politely, masterly and skillfully force the customer to make a purchase, which once again proves the truism that ‘personnel is everything’. The demanded franchises are in demand, because with a reasonable, organizational, system-integrated approach, they quickly pay off, bringing a decent income to the entrepreneur-franchisee. It is an integrated and deliberate approach to organizing a franchises business project, with a well-developed business plan, a thorough study, and research of market relations, and analysis of the effective demanded buyers, that brings a quick payback and brings the franchises to the category and list of demanded ones. Conducting preliminary analytical work on the dynamics of financial flows from invested investments, with an economic, calculated calculation of a business forecast, on cash flow, project calculation of income, expenses, and profit give every reason to make a paid franchise in demand. Drawing up strategic planning goals and planning competent distribution tactical tasks, the number of start-up investments, to maximize profit, maintain a strong balance and ‘balancing’ between the cost of the franchises and the forthcoming costs of doing business, is proof and form a reasoned conclusion that the choice of the franchises was made correct and demanded franchises were bought.

Franchise and franchisee are very closely related concepts. If you are interested in a franchise, then upon acquisition you become a franchisee. This is a very profitable business, in the implementation of which you only need to follow the rules and provided by the franchise regulations. You don't have to come up with something new, re-composing a business process, carrying out other difficult operations. It is only necessary to purchase a ready-made business, which is called a franchise. A franchisee is a person who acquires the right to use the tools that any eminent company uses to build a business.

You don't need to come up with anything from scratch, you just need to use a ready-made concept. In addition, the name is already well-known, which means the costs of increasing the level of brand awareness are significantly reduced.

As part of a franchise, the franchisee must only convey to their consumers the fact that a local representative office has opened in the region. It is much cheaper than promoting an unknown brand from scratch. A franchise can be coffee you buy nearby cafe in the morning, a shop where you buy, a pizzeria that has a world name and is located in the neighborhood of a local consumer.

Franchises are everywhere and growing in popularity. A ready-made business opening a franchise model permits the franchisee to simply invest the available financial resources into an already tested and functioning business model. You just need to correctly implement provided by the franchise prescriptions. The franchisee almost does not risk anything, since there is a business behind it, a well-known brand, a huge experience that has been collected over many years or even decades of vigorous activity.

Franchising is characterized by a high level of popularity in any country. A person who decides to become a franchisee can simply invest financial resources, recruit personnel according to criteria, build business processes, and get a result. Even the products are often sourced from the country of origin of the franchise. This is very convenient as you can save labor and financial resources. There is no need to create a strategy or work on a brand. All this is already available to you and remains is to launch a ready-made biz model that definitely brings financial resources as a bonus.

The franchisee able to effectively use the acquired franchise, receiving a significant share of financial resources at his disposal. The terms of the franchise are discussed directly with its supplier and may be different. For example, you can constantly deduct a share of the profits, or you can agree on other conditions, it all depends on the owner of the exploited brand.

It is enough just to buy a franchise and use all the experience that has been gained by previous generations of people when it comes to the old trademark. You should be extremely careful and avoid mistakes because any inaccuracies in creating a franchise can be noticed and then the franchisee receives problems instead of profit. But this is not a very common scenario, thus, you need to focus on the correct implementation of office operations.

Following a franchise and adding consistent additions to your company's competitive edge. After all, many franchises use the localization method, when, for example, in McDonald's they sell pancakes if it is located in Russia. If the corresponding McDonald's franchise opens on the territory of Kazakhstan, then the fast-food cafe offers a choice of burger options that contain horse meat for the local population.