Every entrepreneur wants to acquire demanded franchises of a well-known brand for their commercial activities, with inexpensive use, in business, and quick payback. However, here the paradox of the contradiction of a logical connection between a popular trademark, brand name, and inexpensive use arises, since the higher the class, model, and brand, the more expensive it is to use and maintain it in the franchises business. Cash payments in the form of a one-time lump-sum payment, monthly royalties, and regular advertising fees, for the use of a well-known and popular product logo, require a large cash investment, injections, and costs. Timely payment of all related business costs from the demanded franchises requires a decent turnover of money flow, through a bank account, good work organization, a developed and expanded retail network, a high traffic flow, and many retail, square areas, with a wide range of goods. Accordingly, for business promotion, you need further advertisement, obtainment, and downloading of trade and production equipment, increasing the number of sales clerks, managers, consultants, technological, production, and service personnel. When working with a purchased demanded franchises, the main thing is to correctly calculate the selling price of goods and products, with the recoupment of all basic and auxiliary costs by calculating the cost of costs.

The high cost of selling goods and products using the franchisor's brand can ‘scare off" a mass buyer, and he will refuse to purchase an expensive product. In practice, retail chains selling well-known and expensive trademarks have their established clientele and a select, individual, respectable, solid customer base that buy exactly a particular brand. There are very few casual visitors, especially mass buyers, in such outlets. For a mass trade contingent, which means the main strata of the population, it is necessary to approach activities with demanded franchises with a special attitude, to find out ‘golden mean’, to trademarks were affordable for them and they trusted in the quality of the goods and services themselves. In world practice, commodity, industrial, and business franchises are present and widespread, while commodity franchises account for ninety percent of the turnover. The most popular franchises for commodity franchises are associated with the sale of pizza, ready-made coffee, clothing, footwear, electronic and household appliances, cars, and for their sale businessmen open brand stores and boutiques. The success of sales in commodity franchises largely depends on the professional ability of consultants and sales managers to present the finished product to the buyer so that they are happy, willing to buy goods, and, satisfied with a successful purchase, leave the stores.

Obtaining effectiveness in demanded franchises is associated with continuous training of personnel, in highly qualified equipment and acquired skills, skillfully and with the consciousness of the business to sell the product. Mandatory training and webinars on the process of training among employees involved in the sale of products, upon achieving talent and professional vocation, to politely, masterly and skillfully force the customer to make a purchase, which once again proves the truism that ‘personnel is everything’. The demanded franchises are in demand, because with a reasonable, organizational, system-integrated approach, they quickly pay off, bringing a decent income to the entrepreneur-franchisee. It is an integrated and deliberate approach to organizing a franchises business project, with a well-developed business plan, a thorough study, and research of market relations, and analysis of the effective demanded buyers, that brings a quick payback and brings the franchises to the category and list of demanded ones. Conducting preliminary analytical work on the dynamics of financial flows from invested investments, with an economic, calculated calculation of a business forecast, on cash flow, project calculation of income, expenses, and profit give every reason to make a paid franchise in demand. Drawing up strategic planning goals and planning competent distribution tactical tasks, the number of start-up investments, to maximize profit, maintain a strong balance and ‘balancing’ between the cost of the franchises and the forthcoming costs of doing business, is proof and form a reasoned conclusion that the choice of the franchises was made correct and demanded franchises were bought.

A brewery franchise is a potentially profitable project, in which it is necessary to follow the regulations prescribed in the agreement with the franchisor. It is profitable to engage in a franchise, if only because this kind of activity provides you with the opportunity to operate ready-made and tested project models. This means you will be spared most of the so-called childhood mistakes that beginner businessmen make because they do not know how to carry out a business project. Implement the franchise efficiently and productively, while avoiding the errors of the essential plan. You will be able to work with clients and accept payment from them in various ways if you take care of this issue in advance. You can also create customer's cards for which they receive bonuses to stimulate them to purchase even more services or goods.

Optimize your brewery so you can produce as many products as possible while using the least amount of resources. The franchise helps you to set up your office work in an optimal way, which is very convenient. If you are in the brewery business, the franchise is a real breakthrough for you. With its help, it possible to design bottles in the corporate style and brew the drink as it should be according to the regulations from a foreign country. It is also possible to receive a variety of components at discounted prices if you negotiate the terms and reach an agreement with the franchisor. Working with a brewery franchise provides you with a high level of customer demand.

After all, people will willingly use these services, purchasing goods that are known throughout the world. Often people give preference to well-known brands on the world stage simply because they trust them more than the local brand.

The brewery will function flawlessly if you set up the business process wisely. This helps the franchise, which gives you the opportunity to determine how to properly cope with the tasks. A brewery franchise is a business project that can achieve impressive competitive results. You are able to effectively organize your customers using certain characteristics. You can use a variety of systematization criteria, which is also convenient. Working with a franchise involves the need to pay a variety of contributions.

First, you make a lump-sum contribution, the amount of which may vary depending on how you agree. Further, when working with a brewery franchise, you must also remember that there is an urgent need to make royalties, a contribution that you transfer on a monthly basis to the accounts of a brand representative. In addition, there is also a need to continually make a promotional fee. Its volume can be from 1 to 3% of the funds that you earn. A brewery franchise allows optimizing warehouse resources if the franchisor has provided the appropriate software or technology. Work with illiquid goods must also be carried out with the high quality to identify them in time and abandon production. A brewery franchise allows working with your customer base in the most efficient way, which ensures that customer churn is identified in time.

Churning out a customer base is a very important signal that tells you that things are not going well within the company.

A brewery franchise gives you the opportunity to work efficiently and accurately since you have the entire set of necessary tools at your disposal. By buying a franchise, you get the opportunity to implement business projects under competent standards. All mistakes have already been made, thus, you do not have to stumble over those pitfalls that have already been discovered by the franchisor. When working with a brewery franchise, it is worth doing a preliminary competitor analysis. You are able to understand who you can compete with and who is much stronger than your organization. The brewery franchise must also be analyzed using other tools when it is opened.

For example, a swot analysis allows understanding the strengths and weaknesses of the project you have created. This is very important as it gives an idea of what needs to be done next.