Babu kyauta kyauta kamar 'babu karin kumallo kyauta'. Kamfanoni kyauta kyauta ce ta talla ta kamfani mai kamfani don saurin kulla yarjejeniyar siyan ikon mallakar kamfani tare da sabbin entreprenean kasuwa da kuma jawo hankalin marasa ƙwarewa, abokan ciniki masu fa'ida don faɗaɗa hanyar sadarwar tallace-tallace na kantunan tallace-tallace don rarraba da inganta alamar kasuwanci ta kamfani. Creatirƙiri sabbin ƙananan kamfanoni waɗanda suka yanke shawarar fara kasuwancin su tare da biz ikon amfani da sunan kamfani kuma ba su da jari na farawa, 'faɗuwa ga wannan ƙirar', ba tare da dubawa ba kuma ba da gaske karanta abin da yarjejeniyar ƙulla yarjejeniya ba, sanya hannu a ciki suna tunanin cewa su abin al'ajabi mai yawa, ana ba da babban zaɓi da ragi, don haka 'kwanciya cikin' bait 'da aka sanya a gaba. Lokacin kulla kwangila tare da kyauta ta kyauta, suna nuna rashin samun dunkule-dunkule, wanda da farko kallo, don motsin rai da jin daɗi, yayi kama da kyauta mai ban sha'awa. Koyaya, a aikace, wannan baya faruwa, saboda kowane mai ba da izini zai ƙi karɓar tsayayyen kuɗi akan farashin ikon amfani da sunan kamfani. 'Dabarar' samfurin tallan da 'dabara' ta kasuwanci shine cewa an fara hada dunkulen dunkule zuwa farashin siye na jimlar yawan kayan saidawa ko kuma na kowane sashi na samfurin, wanda zai iya wuce farashin kasuwa sosai , aiki bisa ka'ida, a alamance, a zahiri, bisa ga 'dokar kayan sadarwar', ya tashi a wani wuri, ya isa wani.

Hakanan, franchisor na iya, bisa ga wajibai na kwangilar da aka sanya hannu, 'ɗaure' dan kasuwa, saye kayayyaki, da samfuran kawai daga franchisor, ta amfani da sashi da tanadi na ƙayyadaddun yarjejeniyar kwangila, ba ta keta sharuɗɗan halatta kwangila Hakanan ɗan ikon mallakar yana iya amfani da ikon kasuwanci, ta amfani da dabaru da kuma jahilcin ɗan kasuwa a ɓoye ɓoye na kyautar kyauta, muna ba shi ƙarami kaɗan na yawan kuɗin masarauta da kuɗin talla, daga jujjuyawar kuɗin da aka samu na ikon mallakar kamfani sha'anin kasuwanci, barin ƙayyadadden adadin, wanda, lokacin da girman tallace-tallace, na iya ƙara haɓaka yawan ragi. Idan aka taƙaita batun, kyauta ta kyauta, sanannen ɗan Rasha yana cewa 'cuku kyauta yana faruwa ne kawai a cikin mousetrap' yana zuwa hankali. Wakilan kasuwanci bai kamata su yi taƙama da kansu ba kuma 'su yi hanzari kai tsaye' don su yarda da samar da kyautar kyauta. Wajibi ne a yi karatun ta natsu game da dukkan abubuwan fara, inganta ƙarancin ikon mallakar kamfani da ingantaccen amfani da alamun kasuwancin mai mallakar, fasahar sa, da ƙa'idodin kasuwanci. Ta hanyar matakin farko na kafa biz, kana buƙatar koyon tushen farko na yin biz, horo na fasaha mai tsanani, kuma aƙalla ƙaramar ƙaramar farawa. Ya kamata ku sani cewa kamfanin franchisor baya tsunduma cikin ayyukan alheri, yana bayar da kyakkyawan tsarin kasuwanci ko kammala shi, shawarwari, samar da wasu ‘bling’, kuma fara kasuwancin ku ba kyauta bane. Rashin samun ikon amfani da kyauta, kyauta mai yawa, ko sarauta a cikin yarjejeniyar ba ya ba da izini ga ƙwararrun wakilan 'yan kasuwa waɗanda ke so su mallaki kasuwancin kansu, komai irin kyautar da aka bayar don samun kyauta kyauta, a rush' ba sa tuna kansu don farin ciki 'don sanya hannu kan yarjejeniyar mallakar mallakar mallakar kamfani.

Don ci gaban kasuwanci, yin shiri cikin tsari da tsari ya zama dole, kuma ga dan kasuwa mai shiga harkar kamfani, yana da mahimmanci a san alamar da aka bashi, bincike sosai da kuma nazarin kamfanin franchisor wanda ke ba da kasuwanci da haɗin gwiwar kasuwanci.

Kamfanoni masu tallatawa a Brazil suna bin tsari kamar yadda suke yi a sauran ƙasashen duniya. Idan kuna sha'awar ikon amfani da sunan kamfani da aikace-aikacen sa, to kuna buƙatar nazarin yanayin da franchisor ke baku. Kamfanoni daban-daban kuma, gwargwadon yanayin, zaku iya kewaya inda yafi fa'ida don gudanar da kasuwanci. Kamfani kyauta ya dace da kusan kowane ɗan kasuwa tunda baya buƙatar kowane ƙoƙari na musamman don aiwatar dashi. Kuna buƙatar bin dokokin da franchisor ya tsara sannan kuma, zaku iya samun sakamako mai mahimmanci. Brazil sananniya ce a duniya, don haka ikon amfani da ikon amfani da sunan kamfani yana aiki a yankin wannan ƙasar Latin Amurka mafi tsawon lokaci.

Yawancin 'yan kasuwa suna karɓar kuɗaɗen shiga daga waɗannan ayyukan. Wani ikon amfani da sunan kamfani a cikin Brazil yana aiki bisa ƙa'idodin ƙa'idodi waɗanda aka karɓa a wasu ƙasashe. Misali, franchisor ya bada hayar alamar kasuwanci, fasaha, da sauran ƙwarewa, kuma mai siye yana yin rarar albarkatun kuɗi zuwa franchisor. Yawanci ana yin sa ne dangane da kwangila, kuma yawan kuɗi a cikin kuɗi na iya bambanta.

Franchising ya daɗe yana samfurin kasuwanci wanda yake aiki yadda yakamata tun ƙarni na 19. Idan kuna sha'awar Brazil da haɓaka ikon amfani da sunan kamfani, to wannan shine ra'ayin da ya dace. Bayan duk wannan, wannan jihar tana da yanayi mai kyau na saka hannun jari, kuma ɗan kasuwa kawai yana buƙatar yin karatun sahihi kan duk abubuwan da ke cikin yanki da ƙayyadaddun tsarin jihar dangane da dokoki. Kamfanoni na zamani a cikin Brazil suna samun babbar riba daga amfani da sunan alama da fasahar da suka samu. Wannan ya dace sosai ga waɗancan businessan kasuwar da basa son ƙirƙirar ƙafafun, amma kawai suna so suyi amfani da ƙirar kasuwancin da ke yanzu don karɓar fa'idodi masu yawa daga kasuwancin. Lokacin aiki da ikon amfani da sunan kamfani a cikin Brazil, zaku iya aiwatar da ayyukan da aka tanada ta ƙa'idodi, ƙa'idodi, da ƙa'idodin da aka bayar.