Chilolezo cha bizinesi yamalonda chimakhala chofananira ndipo chikufunika pamtengo wotsika mtengo. Malo ogulitsa zovala, zopangidwa, zomanga, ndi mayina ena azogulitsa. Palibe chifukwa chochitira pawokha kuti mutsegule bizinesi. Makamaka ngati mwatsopano pankhaniyi, ndiye kuti mukufunika thandizo ndi upangiri kuchokera kwa akatswiri omwe angakuthandizeni kutsegula ndikuwongolera bizinesi mdera linalake, kuphatikiza malonda. Makasitomala ambiri pankhani yamalonda amakonda mitundu yodalirika ndipo ngakhale akuchokera kuti, funso lokhalo ndilofunika, koma palibe amene akufuna kulipira. Pogulitsa zida zamalonda kapena zogulitsa, ndikofunikira kudziwa kuti kuphatikiza pamtengo woyambirira (mtengo), poganizira mayendedwe, ogulitsa amalunga kuchokera pamtengo wonsewo.

Chifukwa chake, zinthu zapakhomo ndizotsika mtengo, koma makasitomala sada nkhawa nazo. Kuti tibweretse zinthu, ndikofunikira kuvomereza ndi wopanga ndikupewa kupikisana, kenako kulembetsa ufulu wogulitsa kuti akhale nthumwi yokha pamalonda. Kusamutsidwa kwa ufulu wopereka zokonda kumatchedwa kugulitsa. Chilolezocho chikukula tsiku ndi tsiku ndipo chikufunika kwambiri. Pali ma catalog apadera okhala ndi ma franchise amakampani osiyanasiyana, omwe amasiyana pamlingo wawo, kuchuluka kwake, komanso kapangidwe kake. M'ndandanda yamalonda, mutha kupeza chilichonse chomwe chingagwirizane ndi moyo wanu. Kugawa ndi kusefa ndi gulu kumakupatsani mwayi wowona chilolezo kuchokera pamtundu winawake, mutha kutanthauzira kuchuluka kwa mtengo, dera, ndi zina zowonjezera.

Ndi chilolezo, mosakayikira ndikosavuta komanso mwachangu kutsegula bizinesi yanu, kuyang'anira ndikuwongolera, chifukwa ma franchisors azilumikizana nthawi zonse, kuthandiza wogulitsa ufulu pankhani iyi kapena ina. Komanso, nkoyenera kulingalira za mpikisano, ndipo kuyambitsa bizinesi kuyambira pomwepo ndizowopsa. Muyenera kuyika ndalama pakutsatsa, kuchita zotsatsa zosiyanasiyana, kupeza makasitomala, koma ndi chilolezo, palibe chifukwa chakuti simukugula chilolezo chokhala ndi ufulu wokha, komanso dzina lomwe lili pansi. Ma Franchise amagawika m'magulu, m'magulu kutengera magawo a ntchito, malo ogulitsa ayenera kuwunikiridwa, ndi zina zambiri. Kupatula zodyera, ili ndi chilolezo chofunidwa kwambiri. Mudzawona mtengowo nthawi yomweyo, poganizira za ndalama zowonjezera pazinthu zosiyanasiyana zamalonda kapena zina, ndipo ndiyeneranso kulingalira za ndalama zolipiritsa, zomwe zimawerengedwa potengera mtengo wathunthu wa wogulitsa chilolezo chogulitsa chilolezo chogulitsa . Makampani ambiri, poganizira za mpikisano, amakana ndalama zolipira, ndikupita kuzinthu zabwino, chifukwa potsegulira malo ogulitsira ambiri, mumawonetsetsa kuti zabwinozo zikuwonjezeka komanso phindu pazogulitsidwazo.

Inde, mutha kutsatsa malonda anu paokha, koma muyenera kuvomereza kuti izi ndizosatheka, chifukwa chakutali, makamaka ngati kutsegulidwa kwa malo ogulitsira atsopano m'maiko ena. Chilolezocho ndi kusamutsa ufulu wopereka zofuna, osati kugulitsa bizinesi yonse, chifukwa chake onse amapindula ndi mgwirizano. Kupereka chilolezo sikungotenga ufulu wokha komanso kulumikizana kwathunthu munthawi yonse yamgwirizanowu, kuthandizira oyang'anira, kuwongolera, kupeza anthu ntchito, kuzindikira komwe kugulitsa malonda, kupereka kwa makasitomala, kuyendera malo onse ogulitsa atsopano, ndi zina zambiri.

M'ndandanda ya ma franchise, ndizotheka kuwunika mtundu wazopereka, kuwunika, kuwona mavoti ndi zina zowonjezera. Mtengo wamakampani pama franchise umasiyana. Komanso, m'ndandandawu umawonetsa dzina la malo otseguka mdera linalake, okhala ndi chidziwitso chonse, mbiri yotsegulira, ndi ndalama. Ndikotheka kuwerengera mtengo wobwezereranso, zolipirira, ndi ndalama zanu zoyamba kapena ndi chithandizo cha akatswiri athu. Zomwe zimapezeka m'sitolo yogulitsa masheya zimasinthidwa pafupipafupi, ndikupanga mgwirizano wabwino kwambiri pakati pa amalonda ndi omwe ali ndi chilolezo. Kuonetsetsa kuti ntchito ikuyenda bwino komanso yosavuta, mutha kulumikiza malo onse ogulitsira ma franchise mu kachitidwe kamodzi kuti makasitomala athe kuwona madera onse, komanso kukonza zopereka zogulitsa kumadera aliwonse adziko lapansi.

Mwachitsanzo, kasitomala amayitanitsa ndipo akafotokozera mzinda wanu, wogwiritsa ntchitoyo amasinthana ndi malo omwe akufuna.

Kuti mumve zambiri zama franchise, kuti mupeze mwayi woyenera, tsatirani ulalo waku kabuku ka franchise pansipa. Sitoloyo ili ndi gulu losavuta losanja gulu linalake, zomwe zimapangitsa kuti zikhale zosavuta kuzifufuza. Komanso, mu sitolo yogulitsa zamalonda, mutha kupeza zambiri pazowunikira za makasitomala athu, komanso kulumikizana ndi akatswiri athu. Tikukuthokozani chifukwa cha chidwi chanu komanso chidaliro chanu. Tikuyembekeza mgwirizano wopindulitsa chifukwa cholinga choyambitsa kabukhu ndikumagwirizanitsa makampani omwe ali ndi ma franchisees, kukulitsa bizinesi, udindo, ndalama, komanso phindu.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.