Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Sitolo yolerera ndi bizinesi yothandiza nthawi zonse komanso yopindulitsa. Mkazi nthawi zonse amakhalabe mkazi, chikhumbo chachibadwa cha mkazi kuti chizikhala chokongola nthawi zonse, ngakhale atakhala ndi pakati nthawi zonse chimakhalapo, komanso kufunitsitsa kukhala wokongola komanso wowoneka bwino kumawonekera kwambiri, chomwe ndi chifukwa chabwino chogulira malo ogulitsira azimayi apakati. Pakati pa mimba, thupi laling'ono limatayika, ndipo mkazi amakumana ndi zovuta zina chifukwa cha izi, ndipo kusasangalala ndimavuto amisala ya mayi woyembekezera ndi mwana. Kupeza malo ogulitsira azimayi apakati ndiye chiwonetsero chodziwikiratu chosamalira mayi wapakati, chiwonetsero chodera nkhawa zamaganizidwe ake. Sitoloyo ndi malo okhawo omwe mayi yemwe angakhale mayi atha kudekha, osakangana, kugula chilichonse chomwe angafune.

Chinthu chachikulu ndikuti katundu m'sitolo amakwaniritsa zosowa zake zonse, zokhumba zake komanso momwe akumvera. Mzimayi yemwe akukonzekera kukhala mayi amakonda njira yomweyo yosankhira malonda ndipo adzagula zomwe amakonda 'popanda zokambirana zilizonse'. Kwa wochita bizinesi wamtsogolo-wogulitsa, ndikofunikira kwambiri pogula chilolezo kuti 'aganizire' molondola zomwe mayi wapakati angakonde m'machitidwe amakono. Wogulitsa wazamalonda ndi katswiri wama psychology yemwe ali ndi luso lazamalonda, malingaliro amkati, kudziwa zambiri pamsika wakomweko, mpikisano wamkati, kukhuta kwa katundu ndi assortment kuti athe kusankha bwino chilolezo kwa amayi apakati , titero, 'onse mu mtundu ndi herringbone'. Amalonda ochita bwino akugulitsa katundu wa amayi omwe ali ndi udindo, amakhala ndi mitundu ingapo, onse mu mzere ndi kukula, ma Franchisees amayesetsa kuti alendo ogulitsira malonda asachoke popanda kugula zatsopano, posankha mitundu yapadziko lonse lapansi yomwe mkazi angavale ndi pambuyo mimba. Zogulitsa zazikulu za amayi apakati ndizovala, zovala, zovala zamkati, ma hosiery, komwe kumakhala kosavuta, kwachilengedwe komanso kutsika mtengo.

Mawu apakamwa okhudza malo abwino oyembekezera akufalikira mwachangu kwambiri. Ndipo alendo okhutira omwe akuyembekeza tsogolo la mwana, omwe agula 'chinthu chatsopano' ndipo asangalala kulumikizana ndi wogulitsa mwachidwi, woganizira, nthawi zonse amalangiza anzawo komanso anzawo kuti aziyendera sitolo yomwe amakumbukira.

Amayi oyembekezera osungira zovala chilolezo ndi bizinesi yoyenera. Ngati yakwaniritsidwa bwino, mutha kupeza phindu lochulukirapo. Mukamayendetsa chilolezo, muyenera kukumbukira kuti ndinu woyankha mlandu. Wogulitsa zokhazokha amayang'anira franchisor kuti akwaniritse bwino ntchito ya biz. Ngati mwasankha kuyambitsa chilolezo, tengani sitoloyo kuntchito yatsopano. Ndikofunikira kuphunzitsa ogwira ntchito m'njira yoti aliyense wa akatswiri amvetsetse zomwe akuyenera kuchita.

Yendetsani sitolo yanu ndi chilolezo chovala chanu molunjika kuchokera kwa wopanga. Mnzanu wamkulu wamabizinesi ali ndi gawo lofananira komanso lolunjika bwino kuti muchite bwino. Izi sizichitika chifukwa ali wokoma mtima, koma chifukwa choti pali chiwongola dzanja chachindunji, chifukwa mumapereka ndalama mwezi uliwonse m'malo mwake. Kuphatikiza apo, zoperekazi zimawerengedwa kuti ndi gawo la phindu. Chifukwa chake, phindu lochulukirapo lomwe chilolezo chokhala ndi pakati chimabweretsa ndalama, franchisor amalandila ndalama zambiri. Chifukwa chake, muyenera kulumikizana naye kuti mupeze zambiri, chithandizo, ndi upangiri. Samalani azimayi apakati pogulitsa zovala zabwino.

Sitolo yogulitsa masheya imatha kudzazidwa ndi ma assortment apakati apamwamba. Kuphatikiza apo, potengera azimayi othandizira, ndikofunikira kuti mukhale ndi mwayi wopewa makasitomala ambiri. Ngati mumacheza ndi amayi apakati ndikuwapatsa zovala zabwino, ndiye kuti sitolo yanu iyenera kulunjika kwa omvera oyenera. Pochita chilolezocho, mumalandira malamulo oyenera kudziwa omwe akumvera ndikukopa makasitomala omwe angakhale makasitomala awo.

Chitani izi mutangokhazikitsa dongosolo labwino la bizinesi. Ndikofunikira kwambiri ngati mukuyendetsa chilolezo chogulitsa zovala za amayi oyembekezera. Malinga ndi dongosololi, mumatha kugwira ntchito zonse muofesi ndikuchita bwino. Chitani mwachangu, koma pokhapokha mutaganizira. Kuwerenga ziwerengero kumathandizira kudziwa momwe zinthu zilili pakampani, komanso kunja kwake. Zinthu zamsika ndizofunikira kwa kampani yogulitsa zovala zakubadwa.

Muyenera kudziwa nthawi yoyenera kutsitsa mitengo yazogulitsa pomwe pali mwayi wokukweza pang'ono. Mutha kuyika kuchotsera kosiyanasiyana, kukwezedwa pantchito, ndi zochitika zina zomwe zimakulolani kuti muwone ogula ambiri. Mukakwaniritsa chilolezo chokhala ndi pakati, mutha kukumana ndi zovuta zosiyanasiyana. Atha kuthana nawo moyenera kutsatira mosamalitsa mapulani amabizinesi omwe adapangidwa kale. Ndizosavuta komanso zothandiza, motero, nthawi zonse kumakhala koyenera kuwerenga ziwerengero. Kupatula apo, chilolezo chazovala zazimayi chimagwira ntchito pokhapokha mutakhala ndi chidziwitso chokwanira. Phunzirani ndi njira zamakono zowonera.