Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Ndalama yogulitsira zovala ndi ntchito yosangalatsa, yomwe mukuyenera kukonzekera pasadakhale. Yesetsani kukhala patsogolo pa omwe akupikisana nawo kuti mugwiritse ntchito bwino chilolezo chanu pokhala pamwamba pa bolodi. Mukamasankha chilolezo, mudzakumana ndi zosankha zingapo. Perekani zokonda kwa iye amene zikhalidwe zake zidzakukwanirani momwe mungathere - iyi ndiye chisankho choyambirira choyang'anira. Kulimbikitsa sitolo yanu, perekani makasitomala anu kena kake komwe otsutsana nawo sangathe: izi zikuwonjezera mwayi wanu wokhala woyamba kubizinesi. Chilolezo chogulitsa sitolo chimafunikira kasamalidwe kodziwa zambiri, kukumbukira mfundo imodzi yofunikira.

Ziwerengero zimachita gawo lofunikira: mukawerenga, gwiritsani ntchito zida zingapo zowonera, zomwe mutha kulumikizana ndi franchisor.

Mukamagwira ntchito ndi chilolezo chogulitsira zovala, ndalama zosiyanasiyana zimaperekedwa. Choyamba, ndizopereka ndalama zochuluka koyambirira. Ndi 9-11% yazogulitsa zoyambilira mu chilolezo. Sitolo yosungira zovala imapereka zotsatsa, zomwe zidzachitike ndi magulu ankhondowo. Palinso mafumu - 6% ya kuchuluka kwa ndalama mukamagulitsa zovala m'sitolo. Zonsezi ndizofala kwambiri, zomwe zimagwiritsidwa ntchito m'ma franchise onse.

Gwiritsani ntchito malo osungira mwanzeru - izi zidzawalepheretsa kudzaza ndi zovala zosagulitsidwa, kufunika kwa zatsopano, potero kusunga ndalama. Mukamapanga chilolezo chogulitsira katundu, mufunikanso kupanga zokha. Izi zimathandizira kwambiri ntchito zoyang'anira, popeza simuyenera kugwira ntchito ndi manambala ambiri. Chifukwa chake, malo ogulitsa zovala zogulitsa amapereka mwayi wopita patsogolo pamsika ndi zabwino zingapo.

Ndalama yogulitsa masitolo azachuma ndiye bizinesi yokongola kwambiri. Kuti muyambe, gwiritsani ntchito mapulogalamu apamwamba: franchisor amakupatsirani. Kuphatikiza apo, mudzakhala ndi zida zina zosiyanasiyana zomwe mudzakwaniritse zotsatira zake zabwino, kuphatikiza polimbana ndi omwe akupikisana nawo kwambiri. Monga chilolezo, muyenera kudzipatsa nokha maubwino kuti makasitomala akusankhireni. Mukamayanjana ndi malo ogulitsa zachuma, yambitsani ntchito muofesi m'njira yabwino kwambiri. Mukamagwira ntchito m'sitolo, ogwira nawo ntchito akuyenera kuyang'ana molingana ndi malamulo omwe chilolezo chimafotokoza.

Ichi ndichizolowezi chofala: kavalidwe kake kamawongolera kupita patsogolo kwa bizinesi. Kuphatikiza apo, malo ogulitsira azachuma adzawoneka okongola ngati onse ogwira nawo ntchito amavala chimodzimodzi. Zovala zopanda dongosolo ndizokayikitsa kuti zikuwonjezereni mwayi pamaso pa makasitomala, chifukwa chake mawonekedwe akuyenera kukhala ogwirizana.

Mukamagulitsa malo ogulitsa zovala zachuma, musanyalanyaze ziwerengero. Ndikofunikira kuti mudziwe zambiri mwatsatanetsatane kuti mupange zisankho zotsimikizika kwambiri za dongosolo loyang'anira. Gwirizanani ndi makasitomala anu kuti mupeze mayankho kuchokera kwa iwo. Izi zikuthandizani kuti muwone bwino momwe gulu lanu limagwirira ntchito: omwe amatsatira ndi omwe adapewa magwiridwe antchito awo. Dongosolo lokonzedwa bwino la malo ogulitsira azachuma lidzakupatsani phindu, ndipo chifukwa chake, mwayi wolipira anzawo ndi franchisor - muyenera kumulipira 9%. Izi zidzakulitsa kukhulupirika kwanu pamaso pake, ndipo mbali yanu, mudzatha kusangalala ndi zabwino zonse za chilolezocho.

Mukamagwira ntchito yosungira zovala zachuma, musanyalanyaze kudziwika kwawo - ichi ndi chimodzi mwazofunikira kuti mugwirizane. Mwambiri, chilolezo chokhala ndi malo ogulitsa zachuma ndi mwayi wabwino kwambiri wopikisana komanso kuphatikiza pamsika.