Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo cha kalabu yausiku ndi ntchito yabizinesi yothandiza, yomwe kukhazikitsa komwe kulakwitsa sikuvomerezeka. Kupatula apo, zochitika zamtunduwu ndizowopsa, makamaka poganizira momwe alendo amabwera kudzabwera. Ena a iwo atha kukhala kuti adakakamizidwa ndi mowa ndi zinthu zamagetsi, chifukwa chake, amachita mosayenera. Ichi ndichifukwa chake ndikofunikira kwambiri kukhazikitsa gawo lachitetezo pazambiri mukamakhazikitsa chilolezo chosangalatsa usiku. Ngati mukuyendetsa kalabu yausiku, mukuigulitsa pa chilolezo, ndiye kuti ngozi ikhoza kuchepetsedwa, zomwe zikutanthauza kuti mutha kupeza zotsatira zochititsa chidwi pakumenyana. Gwiritsani ntchito ma chart ndi ma chart omwe angakuthandizeni kudziwa momwe msika ulili masiku ano.

Mukamagwira ntchito ndi chilolezo, ndinu munthu wodziyankha mlandu yemwe ali ndi maudindo ena. Mwachitsanzo, mumalipira ndalama zambiri kumayambiriro kwa chilolezo cha nightclub. Zimakhala ndi 11% ya kuchuluka kwa ndalama zomwe mumaganizira koyambirira. Kalabu yausiku yochita malonda iyeneranso kuyendetsa bwino kwambiri kuposa onse omwe akutsutsana nawo. Kugwiritsa ntchito mosamala komanso kugwiritsa ntchito bwino mwayi womwe mungalandire. Kutaya mitengo kumayambiriro kwa chilolezo cha nightclub. Izi zidzakupatsani mwayi wofikira ogula ambiri.

Ndipo, mukapanga msana wa makasitomala wamba, mitengo imatha kukwera pang'ono.

Chilolezo chogwiritsira ntchito bwino usiku sichimangokhala chizindikiro. Ndi mulingo wapamwamba wa ntchito ndi katundu woperekedwa. Mudzayamikiridwa ndi ogula chifukwa choti ndinu opambana kuposa mpikisano. Chitani zambiri pang'ono kwa ogula, ndipo adzayamikiradi ntchito yabwino kwambiri. Chilolezo chogwirira ntchito ku nightclub chimakupatsirani ndalama zochulukirapo mu bajeti yamakampani. Izi zithandizira kutaya chuma mwanzeru komanso kukhala ndi njira yoyendetsera ndalama.

Ma Analytics sayeneranso kubwerera kumbuyo ngati mukuyendetsa kalabu yausiku ya chilolezo. Kupatula apo, kasitomala churn ndiwowopsa, ndipo palibe amene sangatengeke nawo. Chifukwa chake, pangani chisankho choyenera ndikutsatira momwe polojekiti ikuyendera.