Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chiwongola dzanja cha malo ogulitsira masewera chimagwira bwino ntchito ngati simulakwitsa pakukhazikitsa ndikukonzekera. Zachidziwikire, kugwiritsa ntchito chilolezo, mudzakhala ndi chidziwitso chonse, chifukwa chake, kuvomereza zolakwika kuli pafupifupi kwathunthu. Komabe, ndiyofunikirabe kusamala kwa omwe akupikisana nawo ndi kuthekera kwawo pakugwiritsa ntchito chilolezo cha masewera. Kukhala ndiubwenzi wapamtima ndi mtundu wodziwika bwino sikumakupeputsirani udindo wogwira ntchito muofesi molingana ndi malamulo ochitira bizinesi. Choyamba, mukamapereka chilolezo mu sitolo yamasewera, kuwunika koyambirira kuyenera kuchitidwa. Ikuthandizani kumvetsetsa bwino zoopsa zomwe zikuwopsezedwa ndipo mwayi ulipo kuti muwachotse.

Kuphatikiza apo, mudzatha kumvetsetsa bwino zaubwino ndi zoyipa za sitolo yanu yamasewera yomwe mukugwiritsa ntchito mogwirizana ndi chilolezocho. Izi zidzakuthandizani mtsogolo, chifukwa mungakumane ndi zovuta zina. Ndi pulani, amatha kuthana nawo osawonongeka kwambiri. Sitolo yamasewera yamalonda imadziwika ndi mtundu wina wapadera. Izi zidzakupatsani mwayi wotsutsana ndi otsutsana nawo.

Ngati muli mu shopu yamasewera, ndiye kuti chilolezocho chimapereka mtundu wapamwamba, zopangidwa mwapadera, komanso kuthekera kopanga projekiti yapamwamba malinga ndi dongosolo lomwe latsimikiziridwa kale. Wogulitsayo ali ndi gawo lakukula kwanu chifukwa choti mumagawana nawo gawo limodzi. Chilolezo cha malo ogulitsira masewera koyambirira kwa kukhazikitsidwa kwake chimakukakamizani kuti mulipire ndalama zambiri. Izi ndizochuluka ndalama mpaka 11% yazachuma chomaliza chomwe mwakhala nacho. Chilolezo cha malo ogulitsira masewera chimaphatikizapo kulipira ndalama zachifumu. Izi ndi zopereka zomwe zimatha kuyambira 2 mpaka 6%, zomwe zimawerengedwa pokhudzana ndi zomwe mumapeza kapena zomwe mwapeza.

Kuphatikiza apo, palinso chopereka chomwe chimatchedwa zotsatsa mafumu, zomwe zimakakamizidwa padziko lonse lapansi. Mukamayendetsa chilolezo mu sitolo yamasewera, ndalama zotsatsa zitha kukhala mpaka 3% ya ndalama zomwe mumapeza. Ichi ndi chizolowezi chodabwitsa komanso chofala kwambiri chomwe ma franchisor onse amagwiritsa ntchito.