Ibicuruzwa byubwiza franchise birashobora gukoreshwa namasosiyete atandukanye ateganya gushinga imishinga yabo. Muri iki gihe, ubwiza bw’uburanga buzakoreshwa cyane n’abahagarariye inzego zinyuranye z’ubukungu, kuva mu bucuruzi buto n'ibiciriritse kugeza ku mishinga minini. Twakagombye kuvuga ko francise ikorana na salon yubwiza nibicuruzwa bijyanye nubwiza byoroshye kwiteza imbere kuva urwego rwa serivisi rufatwa nkigikorwa kidatwara igihe kuruta niba utezimbere icyerekezo cyibikorwa cyangwa ibikorwa byubucuruzi. Urashobora kubona urubuga rwabigenewe hamwe nabacuruzi batandukanye batanga ibitekerezo byateguwe. Mu ntangiriro, mugihe uhisemo uwaguhaye isoko, ugomba kwiga witonze ubuzimagatozi bwatoranijwe, ikirango, kandi ukiga byimazeyo inzira yo kuba nyirayo. Ku ikubitiro, uzakenera gukora imiterere yihariye yimishyikirano hagati yimpande, muganira ku ngingo zinyungu zijyanye no kubona ubwiza bwubufaransa.

Nyuma yikiganiro cyiza, hamwe numwanzuro mwiza, uzakenera kwimuka kurwego rwo gusinya amasezerano, hamwe no guhererekanya uruhushya rwo guteza imbere ikirango muri sosiyete yawe. Gutangira ubucuruzi bwawe bwite, ugomba kwifashisha francise yubwiza, abahanga mubakora bazagufasha kumenya neza hamwe nogutanga amasoko hamwe namahugurwa yamamaza kugirango akazi gakorwe neza. Niba ufite ikibazo, ugomba guhora usaba ubufasha kubahanga bazafasha gukemura ibibazo mwizina ryabatanga francise. Bizatwara igihe runaka kugirango winjire byuzuye ku isoko, kuko ari ngombwa gutegura birambuye kuri iki gikorwa, gishobora gufata amezi menshi. Mubyongeyeho, uzashobora gukurikiza umurongo ngenderwaho watanzwe nuwabikoze, cyane cyane mugutangiza ubucuruzi bwubwiza bwa francise. Igiciro cyakusanyirijwe hamwe giterwa nubunini bwumushinga, umaze kwihesha izina ku isoko mu myaka yashize.

Ni muri urwo rwego, buri mukiriya agomba kumva ko amasezerano yunguka azatwara igishoro runaka, mugihe kizaza, ukurikije ibihe byiza kandi byiza, bizaba bifite ishingiro. Ubwiza bwa franchise nubucuruzi busaba intambwe nyinshi zo kuyobora.

Niba udashobora gukemura ibibazo bitandukanye bitunguranye mugihe runaka, nibyiza kugisha inama nuwabikoze kugirango ubone ibisubizo nyabyo, kandi utekereze nuburyo bwo kwikemurira ibibazo wenyine. Ibikorwa mubijyanye nibicuruzwa byubwiza birashobora kuba bitandukanye mubyerekezo kuko buri rwiyemezamirimo yihitiramo icyerekezo cyubucuruzi bazateza imbere igitekerezo hamwe ningamba. Ingaruka zitandukanye n’imitego ishobora kubangamira akazi ntibivanwaho rwose mugihe cya francise yaguzwe kuva uwabikoze yitaye kandi agakuraho ibihe bibi cyane. Kandi na none, igitekerezo cyingamba ninzira ifite umushinga wateguwe wateguwe, nta gushidikanya ko bizaganisha ku ntsinzi uramutse ukomeje gahunda.

Mugushiraho intego yo guhinduka byihuse, bizashoboka kugera ku ntsinzi ninyungu hamwe nikirangantego cya nyiracyo, hamwe nuburambe bwo gukorana mubijyanye nabakiriya. Byongeye kandi, francisees izarushaho kunguka, hamwe nubwishingizi bwubucuruzi butari bwiza bukora neza ikirango. Niba umukiriya afite ibibazo bijyanye no gushiraho umurongo uhoraho wubwiza nubushobozi, ugomba guhita ushakisha igisubizo cyikibazo, ubifashijwemo ninzobere kubitekerezo bya nyirubwite. Kuri rwiyemezamirimo mushya, kugura ubwiza bwa francise ni amahirwe akenewe yo kwiga kubaka umushinga ufite igishushanyo mbonera cyumushinga, nuances, nibisobanuro birambuye bikaba amabanga yuburambe bwimyaka myinshi yakusanyije mugihe. Umukiriya ntagomba kwigenga gutekereza kuri iki gitekerezo cyangwa kiriya, gushiraho ingamba zishobora guhisha inenge zitandukanye zigize ijanisha rinini ryiterambere ryiza ryikigo. Kugira ubwiza bwa francise bikuraho burundu ibyago byo gushora amafaranga kuko hari amahirwe yo gukoresha ikirango cyiteguye kidasanzwe mubigize.

Kugirango dushyireho ubucuruzi, utezimbere ubwiza bwubufaransa, umuguzi azashobora guhuza namafaranga aboneka, kubera ko amahitamo menshi agomba gutekerezwa, muri yo akaba ashobora kubona umushinga we. Franchises imaze kumenyekana kwisi yose uyumunsi kuko abaguzi benshi babonye ibyiringiro byuzuye byo guteza imbere ubucuruzi murubu buryo. Ibyiciro byakazi birangiye bizafasha cyane abashya kumenya ibikorwa bye byo kwihangira imirimo. Ibigo bifite ibikorwa bitandukanye byakoreshejwe kwisi yose kuva umusaruro wibicuruzwa ushobora gukoreshwa, kugabura ibicuruzwa, usibye byose, serivisi zirashobora gutezwa imbere. Ibitekerezo bishya bihora bigaragara, byimurirwa mumajyambere, biganisha kumishinga yibikorwa.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ikigo cyubuvuzi franchise gitanga ikigo cyawe inyungu nyinshi mugihe cyose cyimikoranire naba francisor. Niba uhisemo gutangira francise, ugomba rero kumenya ko ifitanye isano ninshingano zimwe na zimwe ufata. Nyuma ya byose, wowe, nkumuntu ukwirakwiza wenyine, utegekwa kubahiriza byimazeyo amahame yose no gukurikiza amabwiriza. Byongeye kandi, ikigo nderabuzima kigabanijwe kigutera kubazwa abakiriya baguhamagara. Abarwayi bawe rwose barashaka kubaha serivisi nziza kandi mugihe kimwe, kubiciro bidahenze. Tanga ikigo cyubuvuzi cyawe gikwiye kwitabwaho uhitamo imyanya muburyo budasanzwe.

Byongeye kandi, byanaba byiza gushyira mubikorwa imyambarire wambara abakozi bambaye imyenda yatanzwe na francisor. Niba ufite ikigo nderabuzima ufite kandi ukaba ushaka guhindura ibikorwa byacyo, hamagara uhagarariye francise. Iraguha amakuru afatika, imyambarire, igitabo cyubucuruzi, ikirango kidasanzwe, nibindi byiza. Mubisubize, aragusaba kugabana ibyo winjiza. Mubyukuri, ugomba no kwishyura amafaranga make muburyo bwambere. Iyi ntererano yitwa kugabanywa rimwe. Mubyongeyeho, mugihe cyamasomo yubuvuzi franchise, wishyura ijanisha runaka ryibyo winjiza buri kwezi.

Kuri ibi, ubwoko bubiri butandukanye bwintererano zitangwa. Buri kimwe muri byo kibarwa kugiti cye, nacyo kigomba kwitabwaho.

Mugihe cyo kwitegura ikigo cyubuvuzi francise, ugomba kumva neza ingaruka namahirwe ufite nyuma yo gutangira umushinga. Ibyiza n'ibibi by'imyandikire nayo igomba kugenwa hakoreshejwe igikoresho cyitwa gusesengura swot. Buri gihe kora neza bishoboka mugukemura ibibazo byimpapuro. Mugihe ukora francise yubuvuzi, urashobora kugira ibibazo bitandukanye. Urashobora kubitsinda byoroshye, ukabona inyungu nini yo guhatanira kuva muribi. Gukora neza francise nuburyo bwawe bwo guhangana byoroshye namakosa ayo ari yo yose, bivuze ko uza gutsinda.

Buri gihe ukore mu rwego rw'amategeko kugirango udahabwa ibihano na leta. Byongeye kandi, ibiciro bizwi byubucuruzi bwubuvuzi ntibyemewe. Umu francisor ntabwo ashyira ikirango kubangamira ubudahemuka bwabakiriya. Ahubwo, muburyo bunyuranye, yiteze ko ukora neza imirimo yo gukora. Buri gihe ukore uko bikwiye kandi wige amakuru ashobora kuboneka hifashishijwe ikusanyamakuru. Kwiga ibipimo ngenderwaho muri francise bigomba gukorwa ku buryo buhoraho. Byaba byiza uramutse ukoresheje ibikoresho bifatika byo kureba.

Kurugero, igikoresho nkiki nigishushanyo. Ibipimo byumye kandi bitumvikana byerekana neza imibare kuri bo.