Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa. Ibikorwa byuburezi bizahinduka inzira nyayo yo kuva mubihe byubu mugihe bigoye gufata igitekerezo wenyine ukakizana mubisubizo byiza hamwe ninyungu. Muri francise yurwego rwuburezi, abakiriya benshi bazashobora gutangira ibikorwa byo kwihangira imirimo, bahabwe umushinga witeguye gukoreshwa ningamba. Kuri francise, nibyiza cyane guhitamo icyerekezo, muriki gihe, bizaba bijyanye nibikorwa byuburezi. Kugeza ubu, abakiriya benshi bagura francise yiteguye, ishobora gutezwa imbere muburyo bwigenga, ikuraho burundu ingaruka nibibazo bitandukanye. Birakwiye ko twerekana ko ikiguzi cyinshi kuri francise yuburezi, nini kandi yizeza ikirango cyiyi sosiyete.

Ku cyiciro cyambere, umaze guhitamo uruganda, birasabwa gukora inama mugihe cyayo, birakenewe ko tuganira kuburyo burambuye ibisobanuro byose nibisobanuro byubufatanye. Ibikurikira, uzashobora gusuzuma urutonde rusabwa rwinyandiko, zakozwe muburyo burambuye nabakozi babishoboye babikora. Urashobora gukenera kunyura mumahugurwa atandukanye yo kwamamaza no kwamamaza kubakiriya, kuba ahari bizafasha cyane kuzamura urwego rwo kugurisha byinshi. Buri gihe ufite amahirwe yo kuvugana ninzobere mubirango kubibazo byose waba ufite bijyanye na francise yicyerekezo cyuburezi, kugirango tuganire neza kubiganiro runaka. Kuva kera byagaragaye ko byoroshye guteza imbere ubucuruzi bwashizweho binyuze muri francise yabakozi bashinzwe uburezi kuruta gutangira ibikorwa byo kwihangira imirimo guhera wenyine. Ubufaransa bushobora kugurwa gusa kubwuburezi gusa ariko no mubijyanye no gukora ibicuruzwa, ubucuruzi bwibicuruzwa, no gutanga serivisi. Kuri francise yuburezi, abakiriya bafite icyerekezo muburyo bwa serivisi bazashobora gushyira mubikorwa ibitekerezo byabo.

Abakiriya bazanyurwa no guhitamo ikirango kuva inzira yiterambere yose yuwabikoze izagira uruhare mubikorwa byakazi hamwe no kongera igipimo cya serivisi. Uzashobora guteza imbere cyane uburezi bwuburezi, bufite imiterere yakazi hamwe no kugera kurwego mpuzamahanga.