Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ikibazo cya franchise cyemerera gutanga igitaramo gishimishije, hamwe niterambere rya logique kumwanya uwariwo wose. Hano haribibazo byinshi bigukuramo umwuka. Imiyoboro myinshi, niko isabwa ryinshi no kwiyongera kwinjiza. Urashobora kwigenga guhitamo ibyifuzo byibisubizo, kurugero, ibyakera, abana, itsinda, imikorere, idasanzwe, nibindi. Abana ndetse nabakuze bifuza kurangiza ibibazo ukurikije ibintu bidasanzwe, none kuki guta igihe mugihe ushobora kubishakira amafaranga? , hamwe nishoramari rito ryamafaranga nigiciro cyigihe. Kugirango ubone amahirwe yo gukoresha igitekerezo cyabateguye, kandi hariho ibintu birenga ijana na mirongo ine na bitanu byihariye, hamwe nimikino irenga ibihumbi 800 yatakaye, birahagije kugura francise no gufungura ingingo nshya mubindi bice.

Ntibikenewe kandi ko ujya kuri francisor wenyine, jya kuri kataloge ya francise hanyuma ushake ibyifuzo ukeneye. Isoko rirakenewe cyane kubintu byose, bityo haribintu byinshi, harimo na francise. Franchise iratandukanye kubiciro, izina nigihe, ibihe byamasezerano, nibindi bipimo. Muri kataloge ya francise, urashobora gusesengura isoko, kugereranya amakuru namagambo, kubara ikiguzi cya francise, kwishura ibiciro byose, ndetse ninjiza yambere. Usibye, mububiko bwa francise, urabona imyaka imyaka isosiyete imaze kumasoko, ibigo francise, kuba hari imishinga yabo, hamwe nimpuzandengo ya buri kwezi. Aya makuru ni ingirakamaro rwose. Mugihe ubaye icyumba cyo guhunga francise umufatanyabikorwa, ntugomba guhangayikishwa nigiciro cyinyongera kandi wizere ejo hazaza hamwe ninyungu zishimishije.

Mugihe uguze francise, birakwiye kwibuka amafaranga yinyongera (amafaranga yoroheje hamwe nubukode). Amafaranga yishyurwa ni inzira isanzwe kandi yishyurwa mugihe uwagenderaga arangije impande zombi. Amafaranga yatanzwe azirikana ibiciro byose bya francisor mugihe agurisha quest franchise. Inzobere zacu za catalog zifasha francisor mugutanga isesengura, hamwe namakuru yuzuye kubitangwa, ugereranije imari nibindi bintu. Birakwiye kandi kumenya ko igihe cyose ibibazo bya franchise bishyigikirwa kandi bigirwa inama naba francisor kwagura ubucuruzi no kuzamura ireme. Guhugura no gushaka abakozi, guhitamo ahantu no guteza imbere ikirangantego, kubungabunga urubuga nandi mahame yimirimo byemejwe hamwe. Andi makuru yerekeye francise yabashyitsi nibindi bikorwa birahari muri catalog.

Kandi, mubyukuri mumenye ibyasuzumwe nabakiriya bacu kandi musesengure amakuru yimibare. Inzobere zacu zisubiza ibibazo byose, ohereza porogaramu cyangwa ubaze numero y'itumanaho. Turabashimira kubwinyungu zanyu kandi dutegereje ubufatanye butanga umusaruro.

Gukora francise kuri ubu ikunzwe cyane kandi ikenewe mubahagarariye ubucuruzi. Kubikorwa bya francise, ibintu byinshi byingenzi bigabanya ingaruka nibibazo mugihe habaye gushinga biz. Ubufaransa bushobora gushinga uruganda rukora kuva ubwo buryo bufatwa nkubucuruzi bugoye kandi bushobora guteza akaga. Inyongera nicyizere cyo kubona igitekerezo cyateguwe biz, ukurikije ingamba zimaze gutezwa imbere, zisaba iterambere ryiterambere. Birakwiye ko tumenya ko uko uruganda ruhenze ruhenze, ikirangantego kizwi cyane, gifite izina ryagiye riboneka mumyaka. Mbere ya byose, ibisobanuro byingenzi nibisobanuro bigomba kuganirwaho nuwabikoze kugirango yumve ubufatanye bukenewe, hanyuma rero birakwiye ko twinjira mubufatanye.

Urashobora gukora amasezerano, ukurikije, utangira ibikorwa byumusaruro munsi ya francise. Bibaye ngombwa, abakozi ba nyir'ibikorwa bagirana ibiganiro nabakiriya kugirango batange amakuru yingenzi kubijyanye no kwamamaza no kwamamaza ibintu bifasha kongera ibicuruzwa byinshi. Kurema ubucuruzi bwifuzwa, ufite umushinga witeguye kuboneka, aho ugomba gukora ukurikije intambwe zakozwe kandi zateye imbere. Niba nyuma yigihe gito, ufite ikibazo kijyanye nuburyo bwo gukora uburenganzira, noneho ubanza ugomba kuganira birambuye nuwabikoze. Hamwe no kugura biz francise yawe bwite, uruhande rwo gukora murwego rwibikorwa ntirugira ingaruka zikomeye, kubera ko ingingo zingenzi kandi zingenzi zubahirizwa cyane, bityo bikarinda umukiriya gutakaza ubucuruzi. Franchise yicyerekezo cyinganda, uburyo bwunguka kandi bwihuse kugirango ugere ku ntsinzi nini, hagamijwe icyerekezo gikurikira kurwego mpuzamahanga. Ikoreshwa rya francises riragenda rirushaho kuba ingirakamaro kandi ryamamaye kwisi, nkuko abakiriya babonye ko ubu bwoko bwa biz bufite akamaro kanini.

Kuva, biroroshye cyane gukomeza ubucuruzi bwiteguye kandi bwashizweho kuruta muburyo bwigenga, kuzana igitekerezo kuva cyera. Gutangiza umushinga biroroshye cyane mugutangiza umurongo wo gukora francise mubucuruzi bwawe bwite, kugirango ubone ibisubizo wifuza.