Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa mubikorwa byubwubatsi bifite akamaro kandi butangwa murwego runini muri kataloge ya francise. Abantu benshi bamenyereye kwizera amatangazo yamamaza kandi aho bayabonye hose. Birumvikana ko, nyuma yo kugisha inama no guhabwa inama ninshuti, benshi banzura ko ikirango cyubwubatsi bwikigo runaka ari cyiza, aho uruganda ruherereye. Gutumiza ibikoresho byubwubatsi cyangwa ibikoresho biva mumahanga ntabwo byunguka rwose, harimo nubwikorezi, ariko mugihe hari isoko ryibikoresho byubaka ku isoko, hazakenerwa kandi amafaranga yiyongere. Gufungura ibibanza bishya byubwubatsi ku isi byunguka muburyo bwubukungu, nibisabwa, imiterere izahora imeze neza, ariko ntugomba kwibagirwa kugenzura no kuyobora. Mu buryo bw'umubiri, biragoye ko uruganda rugenzura no gucunga ubucuruzi mubindi bihugu, urebye amategeko n'amarushanwa, ubwinshi bwibicuruzwa, bityo byabaye ngombwa gutanga uburenganzira bwo kugurisha ibicuruzwa kuri francisees.

Kugirango udatakaza umwanya wenyine kandi ntujye kubatanga isoko, mumasosiyete azwi, hariho kataloge yihariye ya francise, aho buriwese ashobora kubona ubucuruzi bwe, uko abishaka, ukurikije igishoro cyambere kandi ibindi bipimo. Byakagombye kumvikana ko muri buri bucuruzi hari ingaruka, kandi ntamuntu ukingirwa nibi. Ariko mu kubona francise, biroroha kumenyera inganda zubwubatsi, kumva icyo aricyo, guhabwa inama zigihe gito kubijyanye no kuzamura ibicuruzwa, udakoresheje igihe nubutunzi bwamafaranga mukwamamaza, hitabwa ku ishoramari ryakozwe mubicuruzwa bishya. Muri kataloge yibikoresho byubwubatsi cyangwa ibikoresho francises, iraboneka kubona ibyifuzo bitangwa naba francisors bashobora kwigenga batanga ibyo batanze, ariko bashobora gukoresha ubufasha bwabajyanama bacu. Uretse ibyo, francisees ibasha gusesengura isoko, reba mukarere amanota afunguye, ibirango bikenerwa cyane, ndetse no kubara igihe cyo kwishyura, ukurikije ibikoresho byose, ibicuruzwa, ubukode, nibindi biciro. Iyo uguze francise, hishyurwa rimwe gusa, hashingiwe ku kubara ibiciro byabashinze ikirango, mugihe bagurisha francise. Kubwibyo, ntugomba guterwa ubwoba, abantu benshi banze kwishyura mbere yambere, urebye amarushanwa ariho, ariko mubyukuri, byari, byariho kandi bizaba.

Mugura francise, wihaye ubucuruzi bwashizweho, ariko ntuzibagirwe akarere kawe kandi usabe aha hantu runaka. Na none, hafi kumasaha yinkunga itangwa gusa naba francisers gusa ahubwo inatanga francisees, yemeza imiyoborere myiza, ibaruramari, no kugenzura, hamwe no guhererekanya uburenganzira bwo gutanga izina gusa, ikirango ariko nanone ubuhanga, chip, ikintu ko abanywanyi batazi. Nibyo, mugihe kizaza, francisor irashobora kubabazwa, kuko igihe cyamasezerano kirangiye, ariko ubuhanga buracyahari, ariko iri ni isoko kandi nta guhunga kuribi. Ibisobanuro, abakiriya bashingiye kuri franchisee, kugirango bakore akazi muri kano karere, hamwe nibicuruzwa byubwubatsi. Mugukingura ibicuruzwa bishya byubwubatsi hamwe nabafatanyabikorwa bawe, mugutanga serivisi zubwubatsi, wongera ibyifuzo ninyungu yikimenyetso. Ubufaransa buragenda burushaho kuba ingirakamaro umunsi kumunsi, bisaba ishoramari rito ryingufu, igihe, namafaranga. Kugirango usesengure francises iboneka, gereranya igipimo cyibiciro hamwe nibisabwa, ingingo, nibindi bipimo, ugomba gukurikira umurongo wa catalogi ya francise hepfo hanyuma ukabona amakuru menshi.

Hano hari abakiriya basubiramo bidashidikanywaho bifasha muguhitamo. Kumakuru yinyongera kuri francise, ugomba kuvugana ninzobere zacu ukoresheje nimero zandikirwa zerekanwe kurutonde. Turashimira mbere kubwinyungu zawe nicyizere, twizeye ubufatanye butanga umusaruro no kwagura ibikorwa byawe, kugera kurwego rwakarere, ninjiza nyinshi.

Ubufaransa bwubuvuzi bwamatungo nubwoko bwumushinga wubucuruzi ugomba gushyirwa mubikorwa hubahirijwe cyane amabwiriza yemeranijwe. Byanditswe mu masezerano abigenga kandi nta na rimwe bigomba kurenga. Erega burya, niyo mpamvu ukorana na francise kugirango witange inyungu kurenza abo muhanganye. Ibyiza biri mubyukuri ko ushyira mubikorwa umushinga wubucuruzi ushingiye ku ikoranabuhanga ryo mu rwego rwo hejuru ukoresheje ubumenyi-buryo buzagufasha kuyobora isoko. Hamwe na francise yubuvuzi bwamatungo, ubona ikirangantego kizwi kwisi kandi gishimishije ufite. Ariko urutonde rwinyungu ntirugarukira kuriyi.

Mugihe ukorana nubuvuzi bwamatungo, urashobora kandi kubara inyungu zinyuranye, nko gushyira mubikorwa imishinga ikora kandi yo murwego rwohejuru. Ibi biguha amahirwe meza yo gukurura abakiriya benshi no gutuma benshi muribo bashobora kuba abakiriya mugihe kirekire. Kugira abakiriya basanzwe biguha amahirwe yo gucuruza neza ibicuruzwa byawe bityo ukaba rwiyemezamirimo watsinze cyane. Ubuvuzi bwamatungo bukora neza ninzira yubutunzi no gutsinda.

Mugihe ushyira mubikorwa ubuvuzi bwamatungo, ugomba kwitondera ko uzaba uhanganye nibigo byose bitanga serivisi zisa mumujyi wawe. Bamwe muribo barashobora kuba abanywanyi bafite intege nke, mugihe abandi barashobora kuguha guhangana neza. Niyo mpamvu ugomba kwitegura neza no gukora isesengura ryibanze ryibikorwa byo guhatanira isoko. Umaze gusobanukirwa neza uko isoko ryifashe, uzakenera gukora isesengura rya swot. Isesengura rya Swot ningirakamaro rwose niba ukoresha ubuvuzi bwamatungo. Bizagufasha guhora ufata ibyemezo bikwiye byo kuyobora no gukora imirimo yo mu biro hamwe nurwego rwohejuru.

Gushyira mu bikorwa ubuvuzi bwamatungo ni umushinga wubucuruzi uzakuzanira inyungu zikomeye mugihe kirekire. Ikintu nyamukuru nukuyishyira mubikorwa ukurikije amabwiriza kandi udatekereje ko bidahwitse. Nyuma ya byose, urashobora kugenzurwa byoroshye nabahagarariye francisor. Amashanyarazi yubuvuzi bwamatungo arashobora kugenzurwa byoroshye, kandi ntuzamenya ko umuguzi wamayobera yaje iwanyu. Uyu numuntu, wiyoberanije nkumukiriya, akaza aho uri agatangira gusabana. Agura ibicuruzwa, akoresha serivisi, kandi akora igitekerezo cye atabogamye kubyerekeye niba wujuje ubuziranenge bwa franchise. Byongeye, aya makuru yimuriwe muri francisor kugirango atunganyirizwe.

We ubwe ahitamo niba azakomeza kuvugana nawe cyangwa guhitamo umugabuzi mwiza. Mubyukuri, mugihe ushyira mubikorwa ubuvuzi bwamatungo, uhagarariye ikirango aragushishikajwe no gukomeza ubuziranenge bwiza.