Ibirango binini bya francise bifite izina rizwi, fata umwanya wambere ku isoko, kwisi yose. Amasezerano manini, inyungu nini kandi ibi ntabwo ari ibanga kubantu. Abafite amafaranga ntibatakaza umwanya kubintu bito, bahita bafungura umuyoboro munini wa resitora, amaduka, salon yubwiza, amaduka yo kogosha, amahoteri, sitasiyo ya lisansi, nibindi. Ibirango bizwi cyane ni McDonald's, Holiday Inn, Subway, Chanel, Gucci, Dior, Zara, nabandi benshi. Buri munsi haba hari byinshi kandi byinshi. Kuki kugura francise ihendutse cyangwa nini kuburyo bikenewe? Ibintu byose byoroshye.

Ntibikenewe ko utangira ibintu byose uhereye kubitangira, ibi nibyiza cyane kubatangiye batamenya umusingi cyangwa ubuyobozi bonyine. Mugihe uguze francise, nini, iringaniye, cyangwa ihendutse, ugomba kumva ko usibye gahunda, ubona inkunga naba francisors, inzobere zacu, hamwe na gahunda hamwe nandi mabwiriza, inama zijyanye no kuzamurwa, no kwamamaza. Fungura ubucuruzi, utangire guhera, ariko ushyigikiwe nubucuruzi bwikinyamanswa. Muri icyo gihe, hamwe n’ibicuruzwa binini, ijanisha ryagabanijwe ku ba francisors nta gaciro rifite, risubizwa ibiciro byose kuva ukwezi kwa mbere. Iyo ukorana na kataloge ya francise, ufata ibyago hamwe nijanisha ntarengwa mugihe usuzuma imirimo yikigo runaka, ukurikije igihe ibikorwa byamasoko, amafaranga, nibindi bipimo. Nanone, iduka riboneka kugirango ryakire raporo zisesenguye buri munsi, buri cyumweru, buri kwezi, buri mwaka. Na none, muri kataloge iraboneka kugirango ubone ibyiciro byose bya francises (kuva bihenze kugeza bihendutse), byerekana ahantu (akarere).

Ubwishyu bwambere, hitawe kubwishyu rimwe hamwe nuburyo bwo kugurisha hamwe nabashinze, kugirango basuzume icyifuzo cyimiterere kumasoko nandi makuru. Ikindi wongeyeho mugushaka francise nini nuko nta mpamvu yo guta igihe cyo gukoresha umutungo.

Kubindi bisobanuro, nyamuneka hamagara inzobere zacu ukoresheje nimero yatanzwe. Ohereza icyifuzo ukoresheje e-imeri, kimwe no kujya kuri kataloge ya francise nini kugirango umenyeshe ibiciro, amazina ya francise nini cyangwa ihendutse, soma ibyasuzumwe nabakiriya (franchisees na francisors). Turabashimira mbere kubwinyungu zanyu kandi dutegereje ubufatanye burambye.