Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubucuruzi bwa Mogadishu ni umushinga ugezweho. Niba ishyizwe mubikorwa bishoboka, noneho inyungu iriyongera cyane. Urashobora buri gihe gukoresha amakuru agezweho, uharanira gutsinda. Ubufaransa bwabonetse kugirango bugere ku bisubizo byiza. Umu francisor asangiye intsinzi, bituma bishoboka kwigana ibikorwa byibiro. Mogadishu ni gutura, francise ikorerwa kubutaka bwayo.

Hariho kandi umubare munini wa francises kuva Mogadishu, ariko, baraguka gusa mugace. Bake bashobora kwiyumvisha francise mumikino mpuzamahanga yaba yaturutse Mogadishu, nubwo, rwose ibaho. Uyu ni umujyi wateye imbere cyane, birashimishije gukora francise muriwo, isezeranya urwego rwo hejuru rwinjiza. Birakenewe kwegera isohozwa ryiyi ntego mubushobozi bushoboka. Imirimo yose yo mu biro ikorwa vuba bishoboka niba amabwiriza ariho akurikizwa. Birakenewe kubahiriza amategeko ya leta, amategeko yose. Ibi bituma bishoboka kuganza neza isoko.

Mugihe ukorana na francise mugace ka Mogadishu, ushobora guhura nibibazo. Bakeneye kuneshwa nibikorwa byiza. Kugabanya igihombo ni ngombwa. Niba intego ari iyo kugurisha francise, Mogadishu ni ahantu heza. Nta bahanganye benshi bahari. Kurugero, isoko yuburengerazuba bwa francise itanga icyumba gito cyo kwaguka kuruta muri Mogadishu nyine. Ibi nibimenyerewe kuva abafaransa bashya batemerewe kwinjira mumasoko arushanwa cyane.

Niyo mpamvu amasoko nkisoko rya Mogadishu akunzwe. Urwego rugenda rwiyongera kubikorwa byagezweho kubutaka bwaho birivugira. Kuba isi igenda yiyongera, hasigaye amakarita make kandi make aho ibiro bya francise bitashyizweho ikimenyetso. Bahora berekanwa, bafata amasoko mashya yo kwagura. Nubucuruzi nkuko bisanzwe kuri francise. Mogadishu rero ntiyarokotse iherezo ryindi mijyi. Ku ifasi yacyo, hari imiryango myinshi ifite inkomoko nto.

Batanga francise yabo, irangaza abagabura. Ntabwo ishobora kuba ikwirakwiza gusa, igitekerezo cyuzuye ni francisee. Yishyikiriza francisor mubyumvikanyweho mbere. Gutakaza igice cyubwigenge mugushyira mubikorwa francise birashoboka. Mugusubiza, uwagabanije yakira inyungu nyinshi zingenzi. Bakeneye gukoreshwa neza, birinda amakosa yimiterere yingenzi.-.