Muri iki gihe, ubucuruzi bwa francise muri Tayilande burazwi cyane kandi bufite isaranganya ryinshi. Umubare munini wubucuruzi bwa francise ukorera mubiribwa, gucuruza, na serivisi. Ifasi ya Tayilande, hamwe nibikorwa remezo byateye imbere byubukerarugendo mpuzamahanga bwumwaka, uduce twinshi twa resitora, abakozi bahendutse kandi bize neza ni 'butaka' bwiza kugirango iterambere ryihuse ryubucuruzi bwa francise no gufungura ahacururizwa. Ba rwiyemezamirimo barenga 10,000 bakorera muri Tayilande, bakoresheje ibimenyetso byerekana ibicuruzwa byayoboye, bishakishwa, bizwi cyane, kandi bizwi cyane, ndetse n’amasosiyete mpuzamahanga arenga 400 y’aba francisor akorera munsi y’ikirango cy’ubucuruzi cyanditswe. Franchise biz muri Tayilande ntabwo igengwa namategeko yihariye. Ku rwego rwa Leta, francising irinzwe kandi igashyigikirwa n’amategeko rusange y’amategeko ashingiye ku gitabo cy’imbonezamubano n’ubucuruzi, kandi kugirana amasezerano y’ubufaransa ni itegeko riteganijwe mu itegeko, rikubiyemo uburenganzira n’inshingano by’abasinya amasezerano.
Mu masezerano y’ubufaransa, isosiyete ya francisor yimurira rwiyemezamirimo wa franchisee ihame ryubucuruzi bwubucuruzi, ubuhanga, impamyabumenyi, uburambe, hamwe nikirangantego, kandi umucuruzi wubufaransa yiyemeje kubahiriza ibisabwa byose n’ikigo cy’aba francisor. Imikorere y'amategeko agenga imisoro yerekeye francise muri Tayilande ifite ibintu byihariye byo kwishyura imisoro. Amafaranga yubwami angana na 15% agenewe inganda zaba francisor zamahanga zidakora ibikorwa byubucuruzi n’umusaruro aho hantu zishyurwa ibigo by’ibanze, by’ubutaka mu buryo bw’imisoro yinjira. Usibye umubare wimisoro, ba rwiyemezamirimo ba francisee bishyura umusoro winjiza 15% kumafaranga ya leta.