Uyu munsi, ntakintu kitagerwaho, kandi francise idafite ishoramari nayo irakenewe. Yego, yego, wumvise neza. Gura francise udashora mumafaranga rimwe cyangwa amafaranga yubukode arahari. Izi francises zirimo ibigo bigurisha ibicuruzwa. Mubyukuri, byunguka, ariko haribintu byinshi bitandukanye murutonde rwaba francise kuburyo birashoboka kubona igitekerezo kubiciro buke kandi mubihe byiza, ariko uzagira uburenganzira bwuzuye bwo gutanga inyungu mukarere ako ari ko kose, ukurikije a amasezerano abanza. Bitewe n'amarushanwa ahora yiyongera, abafaransa benshi bakora kubwinyungu zo kwisubiraho no guteza imbere ubucuruzi, binjira murwego rwakarere, bityo rero benshi ntibafite umusanzu umwe, ni ukuvuga nta shoramari ryiyongereye.

Gushora amafaranga muri francise byunguka kuruta gutangiza umushinga guhera, urebye ibiciro byiterambere, kugura ibikoresho, ibikoresho, ibicuruzwa byibirango bitazwi, amahugurwa, nibindi. Niba ufite inzira yubucuruzi, noneho urashobora kwigenga kugera hejuru hamwe nishoramari ryamafaranga make, ariko hariho abantu bashaka gufungura umushinga, ariko ntishoramari rihagije mubijyanye nishoramari, nabo. Kubwibyo, francise irakenewe gusa kugirango utazamura ubucuruzi bwawe kuva kera, urebye irushanwa rihora ryiyongera nubukungu bwifashe nabi. Birumvikana ko hariho ibigo binini bifite izina ryisi yose bisaba ishoramari, ariko urashobora gutangirana na francises ihendutse no gufungura uduce duto duto two kugurisha ibicuruzwa, serivisi, ibiryo, amashuri yimbyino, ibigo byubuvuzi, na laboratoire, nibindi. ku.

Ibicuruzwa byubucuruzi bizakubwira ibyerekeranye nibibazo byose mugitangira akazi hamwe na francise nibindi ukeneye kumenya, bikanafasha muguhitamo ahantu no gufasha muguhitamo abakozi nta shoramari ryiyongereye, ingendo zo gufungura ingingo no gutanga ubushakashatsi kubakiriya bashya. Muri kataloge ya francises, ingano yishoramari, ibipimo ngenderwaho, imibare yunguka, akazi karambye kumasoko, nandi makuru akenewe mubufatanye azagaragara. Urutonde rwa francise rwemerera abafaransa naba francisees kubonana, kuzigama kwamamaza, kwagura ibyifuzo mubice byose byibikorwa mumasoko ya hafi na kure yo hanze. Gukorera hamwe, umuyoboro uzatera imbere, ukurura abakiriya benshi. Na none, nta mpamvu yo gushora imari mukwamamaza, kubera ubwishingizi bwo kureba ububiko. Mugura francise, usinya amasezerano kumyaka myinshi yo gukorana.

Ububiko bufite ihitamo rinini ryamaturo atandukanye ya francise yashyizwe mubyiciro no mubyiciro. Amakuru ahora avugururwa kugirango yizere neza amakuru arambuye. Abafaransa hamwe naba francisees bazagira uruhare rwose mumahame yose yimirimo, batezimbere igitekerezo cya gahunda nshya.

Kwishura no kunguka birashobora kubarwa ako kanya. Kugura-gushora francise kugura birashobora kandi gutwara ubucuruzi murwego rwo hejuru mugutezimbere isosiyete nini. Intego nyamukuru ya kataloge ya francises nugufasha ba rwiyemezamirimo bingeri zinyuranye zinjira murwego mpuzamahanga, bahagarariye inyungu no kugurisha, gutumiza ibicuruzwa hanze, gutanga serivisi mugihe kizaza. Imfashanyo ya buri saha itangwa ninzobere izafasha mubibazo bitandukanye. Mugushora muri francise, wongera amahirwe yo gutsinda no kwishyura byihuse, gukurura abakiriya, kongera ibyifuzo ninjiza. Ariko mugihe uguze francise, birakwiye ko twibuka ko muri buri bucuruzi hari ingaruka.

Kurugero, kuri francisor, uku ni ukumenyekanisha amabanga yisosiyete, hamwe ningamba zo kwamamaza, chip yo kwamamaza, kimwe namabanga yubucuruzi. Birakwiye ko dusuzuma ubunyangamugayo nuburinganire bwaba francisees zabo bashishikajwe no guteza imbere ubucuruzi, butatwarwa, kandi ntibirukane amafaranga muburyo bworoshye.

Na none, ugomba kuzirikana ko francise ifite manda yamasezerano, iyo irangiye irashobora gukurura ibibazo byinshi bitunguranye, nkamarushanwa, hamwe numunywanyi ufite uburambe uzi ibibazo byose byakarere. Kubwibyo, mugihe ugirana amasezerano, ukabona francise, ugomba gukora ubuhanga ubishoboye kugirango ugire amasezerano, uzirikane ibyiza nibibi byose, ugereranije ingaruka ninjiza, kubera ko hari imitego. Muri uru rubanza, ntihazabaho ibibazo bitavugwaho rumwe, kandi amafaranga aziyongera ku nyungu z’impande zombi. Byongeye kandi, mugihe uguze francise, francisees igomba kwibuka kandi ikumva neza ko abafaransa bazatanga amakuru, ishingiro ryabakiriya, nubufasha, ariko biracyakenewe gukora mugutezimbere ubucuruzi, kongera amafaranga, guteza imbere ingamba zabo, kwibanda kubikorwa . Ntugomba kuba umunyemari kugirango ubare ibiciro, urebye icyarimwe hamwe namafaranga yishyuwe, igihe cyo kwishyura, ninyungu. Abafaransa bazashobora kongeramo francise kurutonde rwigenga cyangwa babifashijwemo nabajyanama.

Kugirango ubone amakuru menshi akenewe, kugirango umenyeshe hamwe nibishoboka na catalog ya francises, birakwiye ko ubariza nimero yerekanwe, kugirango ubaze inama ninzobere nabo bazafasha mugihe icyo aricyo cyose nibikorwa namagambo. Na none, kataloge ikubiyemo ibyifuzo byunguka, hamwe namafaranga yagenwe hamwe no kwishyura rimwe cyangwa nta kwishyura rimwe, hamwe n'amasezerano n'amasezerano. Amakuru ya francise azagaragara kandi avugururwe byikora. Nta mbogamizi zijyanye no kubona francise, urashobora gufatanya numubare utagira imipaka wibigo, icyingenzi ntabwo ari ukwibagirwa inshingano nishoramari. Mugihe wiyandikishije kurutonde rwaba francises, uzabona amakuru nibitekerezo bigezweho kumiterere myiza nishoramari, urebye gutandukanya no gutondekanya amazina ukurikije ibyiciro na subcategories. Kugirango utsinde, ntutakaze, mugushaka francise, banza usome ingingo zijyanye nishoramari, hamwe namateka yo gufungura francises yambere, uburyo bwo gufungura n'aho watangirira, kugabanya ingaruka, kongera amafaranga, no guhitamo neza.

amasaha y'akazi.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amaduka yubucuruzi adafite ishoramari numushinga wihariye wubucuruzi, mugutezimbere, ugomba kwibuka ko uzishyura inshingano runaka kuri francisor. Muri rusange, gukora kuri francise bisaba urwego rwose rwishoramari ritandukanye. Ubwa mbere, francise kububiko igomba kuzamurwa hakurikijwe amategeko uzahabwa na francisor. Mubyongeyeho, ugomba guhuza igishushanyo mbonera kiranga isosiyete ukuramo uburenganzira bwo gukorana munsi yizina. Niba ushaka gukorana nububiko nta shoramari, noneho franchise ni iyanyu. Nyuma ya byose, ubu bwoko bwubucuruzi bukorwa gusa kubitekerezo bikuze kandi hariho amafaranga runaka witeguye gushora imari mugutezimbere umushinga wubucuruzi.

Niba ushishikajwe no gushora imari, noneho iduka nimwe muburyo bwiza bwo gushora imari. Mubyongeyeho, niba ukorana na francise, noneho uzongera cyane amahirwe yo gutsinda guhangana guhangana. Birakenewe kwirinda amakosa akomeye mumirimo yumushinga wubucuruzi. Ishyirwa mu bikorwa ryisesengura rizagufasha nibi. Kora neza kandi neza, ukore impapuro zose ubishoboye kandi udakoze amakosa akomeye. Ishoramari rigomba gushorwa uko byagenda kose, waba ukorana nububiko hamwe na francise.

Mubyukuri, udashora imari, ntibishoboka guhangana ninshingano za rwiyemezamirimo. Ibyo ari byo byose, ugomba gushora ikintu kugirango ubone amafaranga.

Gukorana na francise kububiko nta shoramari bikubiyemo gutanga umusanzu umwe murwego rwambere. Ariko, niba ushaka kwirinda ishoramari, ariko ugashaka kuzamura ububiko bwa francise, ugomba kumvikana. Birumvikana ko udashobora gukora udafite ishoramari na gato, kubera ko iduka ryemewe ritanga ubwishyu bwambere. Uremera kandi kwishyura amafaranga runaka buri kwezi. Kurugero, hariho ubwami, ntakindi kirenze uburyo bwubukode bwo gushyira mubikorwa imishinga yubucuruzi munsi yikimenyetso kizwi. Mubyongeyeho, nk'itegeko ngenderwaho, mugihe ugurisha francise yububiko, ugomba gushora imari mukwamamaza kwisi yose.

Ibi bivuze ko francisor izakoresha amafaranga yakiriwe kugirango yongere urwego rwo kumenyekanisha ibicuruzwa.

Ububiko budashora imari bushobora kandi kuba bukeneye kugura ibarura runaka cyangwa ibindi bice bivuye muri francisor. Muri ubu buryo, arashobora kwishyura indishyi zo kubura igishoro cyawe. Korana nububiko budafite ishoramari rya francise kugirango uzamure cyane urwego rwinjiza ingengo yimishinga. Kandi uzagira inyungu zose ukeneye kugirango utsinde niba ukorana nikirango cyatsinze cyane. Erega burya, ubwabwo bukurura abakiriya bashaka gukorana nisosiyete ikora neza kumasoko kandi itanga ibyifuzo byiza cyane byo kwishyura. Gukorana na francise kububiko nta shoramari ni umushinga wubucuruzi utoroshye kuko, kugirango ugere ku ntsinzi, ugomba gushora imari.

Gukora ibikorwa byububiko udashora muri francise, ugomba kandi kwibuka ko uzakenera gutunganya ibintu byose byimbere ninyuma muburyo bumwe. Inzu yawe igomba kubahiriza kodegisi, kandi abakozi bagomba kwambara igiceri cyihariye. Muri iki kibazo, uzahabwa imyenda ikwiye, cyangwa ugomba kubibona wenyine. Ubufaransa kububiko budafite ishoramari nabwo butanga amahirwe yo kugenzurwa na francisor. Arashobora kukwoherereza komisiyo runaka, igizwe nabantu babiherewe uburenganzira cyangwa kohereza umuguzi wibanga wabigize umwuga nkigenzura. Nubwoko bwumuntu wigira umukiriya wawe akagura ibarura cyangwa agerageza gukoresha serivisi.

Byongeye kandi, amaze guhabwa serivisi, asigira ibitekerezo uhagarariye ikirango akanatangaza uburyo anyuzwe na serivisi yawe.

Gukorana nububiko bwa francise nta shoramari nabyo bisaba kubahiriza byimazeyo amategeko. Niba urenga ku mategeko, ntugomba kubabaza igihe ibihano bikurikiwe. Kora ibikorwa byawe bya francise kugirango urenze abanzi nyamukuru, wunguke inyungu zipiganwa. Ubufaransa bwububiko ni umushinga wubucuruzi uzatezwa imbere ukurikije amabwiriza kuko bitabaye ibyo, ushobora gutakaza uburenganzira bwihariye bwo gukwirakwiza ibicuruzwa byubwoko buzwi mukarere kawe. Nibyo, ntushobora gukora udafite ishoramari, cyane cyane niba ushaka kuzamura iduka rya francise. Uzagomba gushora imari; icyakora, amafaranga yishoramari arashobora kuganirwaho naba francisor kugirango babone ibihe byiza.