Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Inyungu ku ishoramari rya francise igira ingaruka zikomeye kumajyambere yumuryango ukora ubucuruzi bufatanije na software ya USU. Kugirango ubone inyungu kuri francise, ugomba kuvugana ninzobere zacu zishobora kwerekana abaterankunga muburyo busanzwe uburyo bwo guteza imbere ubucuruzi. Ugenda buhoro buhoro ushyiraho biz hamwe no kugaruka kumikoro yifaranga, bijyanye na franchise, nkigicuruzwa cyibikorwa byingenzi byakozwe, bizana inyungu zikenewe. Biroroshye cyane guteza imbere francise kuruta gutegura gahunda yawe yimirije. Twabibutsa ko ingaruka zo gukora igaruka ryishoramari rya francise zigabanuka cyane niba ukurikiza byimazeyo inama abahanga bacu batanga. Kugirango utangire ubucuruzi bwawe bwite, isosiyete USU Software irashobora gutanga gahunda zitandukanye hamwe nibitekerezo byubufatanye bijyanye no gushiraho biz.

Turashobora kuvuga ko uruhande rwakazi rwitsinda ryatoranijwe rya USU ryibanze ku iterambere ryimishinga muburyo bwiza, hamwe nintererano ikomeye mugutezimbere isosiyete kugirango hatoranijwe kugaruka kubitekerezo biz. Urashobora gufungura ibiro bifite ibyifuzo byubucuruzi bidasanzwe byikigo cyacu USU Software, gifite gahunda zishoramari, hamwe nimishinga itandukanye yishoramari yatunganijwe hamwe na gahunda yuzuye. Twabibutsa ko gufungura francise hamwe ninyungu zumutungo wishoramari bikwiye inyungu zamafaranga ukeneye gushora. Mugihe cyo kugaruka kwumushinga, birakwiye kubara neza ingaruka zose zihari, iyo, mugihe cyo kubona ingamba, zigabanuka kugeza kuri zeru. Gutanga uburenganzira bwo gukoresha ikirango, hamwe no gushiraho ibicuruzwa, amategeko nubucuruzi byo gucunga ingamba hamwe ninyungu mugihe, bifasha kugabanya ibyago byo gusenyuka mugushinga franchise biz. Ba ubucuruzi bwunguka, hamwe na francise yo kwishyura kandi, nyuma yigihe gito, umushinga wuzuye wuzuye aho imbaraga zose zigitutu zigaragara mugihe. Ubucuruzi bufite umushinga wo kugaruka gushora imari irakunzwe cyane, hamwe nibyerekezo byinshi bitandukanye, aho buri muguzi ashobora guhitamo umushinga ujyanye numufuka.

Nibyiza kugura igitekerezo cyo kugaruka muganira kuri buri kibazo cyimpanuka ninzobere zisosiyete USU Software,, kugirango, kugirango uteze imbere ibitekerezo byawe, ukora ikiganiro cyuzuye nawe hamwe nubushakashatsi burambuye kumushinga wingenzi wuburyo bwatoranijwe. Niba ushishikajwe no kumenya byinshi kubyerekeye isosiyete ikora software ya USU, turashobora kugusaba gusura urubuga rwacu rwa elegitoronike, aho uzakira urutonde rwuzuye muburyo burambuye bwamakuru yingirakamaro ajyanye no gutanga imishinga yacu yo gushora imari. Urubuga rutanga kandi urutonde rwumubare wandikirwa hamwe na aderesi imeri, hamwe namakuru yemewe kugirango afashe abaguzi nababishaka kuvugana nabakozi bacu. Muyandi magambo, isosiyete yacu USU Software, itanga ubucuruzi bwubukode, bigaragazwa nubwiza nubushobozi, kuko byoroshye gushyiraho ingamba zubushake kuruta gukora biz wenyine. Urashobora kubona francise yo kwishyura hamwe nurutonde rwuzuye rwamabwiriza yo gukora, hamwe nibisobanuro byuburyo bwo kugurisha, kugirango utezimbere byihuse kandi wagure ibikorwa, uhugura abakozi. Igiciro cyo gufungura francise yubucuruzi iratandukanye bitewe no kumenyekanisha ibicuruzwa no gukundwa kwishirahamwe ryabafatanyabikorwa. Turashobora kuvuga ko wishyura amafaranga inzira yamaze gutekerezwaho kugirango ugere ku ntsinzi, ahari umushinga witerambere wateguwe, aho uhera, nuburyo bwo gukora ejo hazaza kugirango uhangane nibibazo.

Mu bihe biri imbere, uzisanga munzira igana igitekerezo cyawe cyo kwishyura, hamwe n'amahirwe manini yiterambere binyuze mumishinga idasanzwe ya sosiyete yacu ishoramari USU Software. Igikorwa nyamukuru cyabakiriya nuguhitamo kwiza kwa franchise, kuzana umushinga wo kugaruka kubushoramari. Abakozi bacu baraguherekeza kugeza ubishoboye, gufasha no gutanga ibitekerezo byiza nkuko bikenewe. Twabibutsa ko francise yunguka nuburyo bwiza bwo gukoresha moderi yundi muntu kugirango utangire rwiyemezamirimo. mu murima udafite igishoro kinini, ukoresheje izina ryumuryango. Niyo mpamvu, buri kigo cyubucuruzi gifite uburenganzira bwo gufatanya ubufatanye no gufungura ishami ryacyo, gifite amahirwe yose yo kugera kubitsinzi mugihe gito gishoboka. Ugomba gusobanukirwa ko kugirango ushireho ubucuruzi bwawe bwujuje ubuziranenge kandi bunoze, ukeneye gusa gusaba francise yo kugaruka, ubishaka ufungura ubucuruzi bwawe bwite, ukorana nisosiyete yacu ya software ya USU yujuje ibyangombwa.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Tile franchise izabona porogaramu yagutse kurutonde runini rwabacuruzi batekereza uburyo bwo gutangiza umushinga wabo. Tile francises yashyizweho kugirango habeho ubufatanye butanga umusaruro nabakora inganda nyinshi bashaka kubona abafatanyabikorwa babereye. Tile franchise izakoreshwa nabatangiye bumva ko ari byiza cyane kugura ikirango cyateguwe cyateguwe kuruta guteza imbere ubucuruzi guhera. Rero, ukuyemo burundu ibyiringiro byingaruka zitandukanye nibishobora kugirira nabi iterambere ryigitekerezo cyumushinga. Urashobora kubona urutonde rwabakora kumurongo udasanzwe urimo amahitamo menshi atandukanye ya francisees, kuri ubu ikunzwe kurwego runaka. Buri francise yashizweho ifite icyerekezo cyayo, ikirangantego cyateguwe, kimwe nigiciro, bizaterwa nurwego rwo kumenyekanisha ikirango cyatoranijwe nabakiriya.

Ku bijyanye n’imishyikirano nuwabikoze, uzatangira kuganira kubyerekeranye ninyungu nibisobanuro byubufatanye, nyuma bizashoboka gusinya amasezerano noguhana uburenganzira bwo guteza imbere francise. Niba ufite ikibazo, ugomba guhamagara inzobere zabakora kugirango bagufashe, uzakora ikiganiro hamwe nishakisha inzira yo kwikuramo ibibazo bitoroshye. Abacuruzi ba kijyambere batangiye guha umwete ibyifuzo byabo kuri francises, ngaho kuko haribisabwa ko igitekerezo cyiteguye cyoroshye cyane gukorana nisoko ryo kugurisha kuruta kuzana umushinga no kugiteza imbere bonyine. Imikoreshereze ya tile francise igomba gutezwa imbere nubufatanye bwuzuye nuwabikoze, bijyanye nibishoboka kubaka buri cyiciro gishya muburyo bukwiye. Muri iki gihe, francises ifite icyerekezo gitandukanye, bitewe nibyo umukiriya akunda, yatangiye gukoreshwa neza kwisi yose. Kugirango ushyire mu bikorwa ibyangombwa byujuje ubuziranenge kandi byuzuye, abakozi ba nyir'ibikorwa nabo bazashobora kubimenyesha byimazeyo, bigira uruhare mu kuzamura ikirango ku isoko. Hamwe ninzibacyuho yo gukora ubucuruzi bwawe bwite, ugomba kugirwa inama yo gukoresha francise tile hanyuma ugakora akazi kazajya mumahanga.

Umusaruro wa tile franchise numushinga wubucuruzi ufite akamaro, nukuyishyira mubikorwa, uzamura cyane ubukungu bwawe. Iyo ukora francise, birumvikana ko ingorane zishobora kuvuka. Kugira ngo birinde, ni ngombwa gukora ubuziranenge bwo mu rwego rwo hejuru. Mu cyiciro cyo kwitegura, igikoresho cyitwa swot analyse kiza gikenewe. Iragufasha gusobanukirwa nubufaransa bwunguka cyane gukorana kugirango ubone urwego rwo hejuru rwinjiza. Ufite amahirwe yose yo kugera kubisubizo bitangaje niba utangiye gukora francise, ukurikiza amategeko.

Batangwa nuhagarariye ikirango nawe ushishikajwe no gutsinda kwawe. Niba ushaka guhangana na tile no gushiraho umusaruro munsi yubufaransa, hanyuma murwego rwo guhitamo francisor, ugomba kwiga neza ibisabwa byose kugirango uhitemo ibyiza. Tangira hamwe nisesengura. Itanga amahugurwa yo mu rwego rwo hejuru yemeza ko udatsinzwe. Witondere neza amabati, kora umusaruro murwego rushya rwumwuga. Kubaho kwa francise ifasha muriki kibazo kugirango ikemure neza ibibazo byose. Ubwo rero isosiyete izageraho rwose ibisubizo bifatika muguhangana nabanywanyi bayo nyamukuru.

Kugurisha amabati waremye mubikorwa byawe, noneho urashobora kwishyura uhagarariye franchise iteganya ko uzishyura buri kwezi.

Mugihe cyo gukora imirimo yo mu biro, hashobora kuvuka ibibazo. Birashobora kuneshwa byoroshye kuva ufite ibikoresho nkenerwa byibikoresho bikora neza. Umusaruro wateguwe neza wa tile franchise ni amahirwe yo kugera kubisubizo bitangaje hamwe namafaranga make. Mubyongeyeho, ningaruka zo guteranya zirahari kuri wewe. Ingaruka rusange ku bukungu ni ihuriro ryo kugabanya ibiciro no kongera amafaranga. Izi ngaruka zombi zihurira hamwe, bityo igereranya ryindege iraboneka.

Indege yuzuye ni ibisubizo byinama yahuje igisasu hamwe nintwaro ya tank cyangwa indi modoka yintwaro. Mu buryo nk'ubwo, mu bukungu, imbaraga zo gukusanya zemerera guca mu ntwaro z'abatavuga rumwe nazo, bigatuma bishoboka kubatsinda. Kubwibyo, tile franchise irashobora kwifashisha iki gisubizo kugirango yiganze ku isoko. Mubibazo, ubona urwego rwohejuru rwinjiza ushobora gukoresha kubushake bwawe. Nyuma ya byose, urashobora kwishyura byoroshye francisor kubwinyungu zitangwa mukurwanya abanywanyi. Ntukirengagize tile francise gusa kuko iguha ubushobozi bwo kuyobora neza abo muhanganye.

Umusaruro wa pave slabs franchise numushinga wubucuruzi bijyanye. Kugirango ubimenye neza, ugomba gutangira gushyira mubikorwa gahunda zawe nta rwikekwe. Niba ukorera munsi ya francise, noneho uri umuntu ubazwa, wongeyeho, ugomba gutanga imisanzu ya buri kwezi. Amafaranga nkaya yakirwa na francisor, kandi arashobora kuyakoresha mubushake bwe. Niba uhisemo kwifashisha francise hanyuma ugatangira umusaruro wawe, ni ngombwa kwigana neza imiterere yubucuruzi bwubwoko bwatsinze. Iraguha amahirwe yo kuganza isoko.

Nkuko twese tubizi, isoko nziza itanga urwego rwo hejuru rwinjiza. Witondere neza umusaruro kugirango francise yumuhanda ihure neza numwimerere. Kubwibyo, birakenewe kubona amabwiriza gusa ahubwo nibisubizo byikoranabuhanga. Niba bishyizwe mubikorwa neza, utezimbere cyane amahirwe yawe yo gutsinda igihe kirekire. Ugomba buri gihe gukora wiyemeje kandi wizeye, byoroherezwa no kubona amakuru afatika. Gukorana n'imibare ukoresheje ibishushanyo. Urwego rwo hejuru rwo kugaragara ruguha gusobanukirwa neza.

Imibare yumye irerekanwa neza bishoboka. Niba uhisemo guhangana na pave plaque hanyuma ugashyiraho umusaruro wa francise, ubwo rero nuburyo bwiza. Nyuma ya byose, ntugomba guhimba ikintu cyose ubwawe no kumenyekanisha ikirango. Ufite ibintu byose biri hafi.

Usibye ibyiza byo gukora ikirango kizwi, umusaruro wa pave chunks franchise iguha uburenganzira bwo gukoresha ibikoresho byujuje ubuziranenge, ikoranabuhanga ridasanzwe, nandi mahirwe. Izi nyungu zose zirashobora gukoreshwa kugirango wumve ufite ikizere mubanywanyi, ariko, bamwe mubanywanyi mugusohoza umusaruro wibisate bigenda barashobora gukoresha uburyo bwuburiganya bwurugamba. Ubufaransa burashobora gufasha hamwe nibi, nkuko ushobora guhora ubariza francisor. Ni uhagarariye isosiyete mpuzamahanga, bityo, ugomba kubona uburinzi no kwirwanaho. Ubwanyuma, uhagarariye francise izwi cyane ntatinyuka kubabaza, nubwo leta yaba ishyamba rwose. Mubyukuri, ntugomba kwishingikiriza cyane kuri francisor.

Ni ngombwa kandi kwitegura kurwanya wenyine. Amaherezo, serivisi yumutekano nuburyo bwemewe rwose bwo kurwanya ifatwa ryigitero. Niba ushaka francise pave plaque, noneho korana nuwabikoze neza. Arazi gutunganya umusaruro no kubona urwego rwo hejuru rwinjiza. Kubwibyo, niba uhisemo kwishora mumabuye no gufungura francise yumusaruro, ntugomba gutindiganya. Ntibikwiye kandi kwihuta cyane, kuko ukeneye gutekereza no kwiga amakuru ajyanye no gufata icyemezo gikwiye.