Inyungu ku ishoramari rya francise igira ingaruka zikomeye kumajyambere yumuryango ukora ubucuruzi bufatanije na software ya USU. Kugirango ubone inyungu kuri francise, ugomba kuvugana ninzobere zacu zishobora kwerekana abaterankunga muburyo busanzwe uburyo bwo guteza imbere ubucuruzi. Ugenda buhoro buhoro ushyiraho biz hamwe no kugaruka kumikoro yifaranga, bijyanye na franchise, nkigicuruzwa cyibikorwa byingenzi byakozwe, bizana inyungu zikenewe. Biroroshye cyane guteza imbere francise kuruta gutegura gahunda yawe yimirije. Twabibutsa ko ingaruka zo gukora igaruka ryishoramari rya francise zigabanuka cyane niba ukurikiza byimazeyo inama abahanga bacu batanga. Kugirango utangire ubucuruzi bwawe bwite, isosiyete USU Software irashobora gutanga gahunda zitandukanye hamwe nibitekerezo byubufatanye bijyanye no gushiraho biz.

Turashobora kuvuga ko uruhande rwakazi rwitsinda ryatoranijwe rya USU ryibanze ku iterambere ryimishinga muburyo bwiza, hamwe nintererano ikomeye mugutezimbere isosiyete kugirango hatoranijwe kugaruka kubitekerezo biz. Urashobora gufungura ibiro bifite ibyifuzo byubucuruzi bidasanzwe byikigo cyacu USU Software, gifite gahunda zishoramari, hamwe nimishinga itandukanye yishoramari yatunganijwe hamwe na gahunda yuzuye. Twabibutsa ko gufungura francise hamwe ninyungu zumutungo wishoramari bikwiye inyungu zamafaranga ukeneye gushora. Mugihe cyo kugaruka kwumushinga, birakwiye kubara neza ingaruka zose zihari, iyo, mugihe cyo kubona ingamba, zigabanuka kugeza kuri zeru. Gutanga uburenganzira bwo gukoresha ikirango, hamwe no gushiraho ibicuruzwa, amategeko nubucuruzi byo gucunga ingamba hamwe ninyungu mugihe, bifasha kugabanya ibyago byo gusenyuka mugushinga franchise biz. Ba ubucuruzi bwunguka, hamwe na francise yo kwishyura kandi, nyuma yigihe gito, umushinga wuzuye wuzuye aho imbaraga zose zigitutu zigaragara mugihe. Ubucuruzi bufite umushinga wo kugaruka gushora imari irakunzwe cyane, hamwe nibyerekezo byinshi bitandukanye, aho buri muguzi ashobora guhitamo umushinga ujyanye numufuka.

Nibyiza kugura igitekerezo cyo kugaruka muganira kuri buri kibazo cyimpanuka ninzobere zisosiyete USU Software,, kugirango, kugirango uteze imbere ibitekerezo byawe, ukora ikiganiro cyuzuye nawe hamwe nubushakashatsi burambuye kumushinga wingenzi wuburyo bwatoranijwe. Niba ushishikajwe no kumenya byinshi kubyerekeye isosiyete ikora software ya USU, turashobora kugusaba gusura urubuga rwacu rwa elegitoronike, aho uzakira urutonde rwuzuye muburyo burambuye bwamakuru yingirakamaro ajyanye no gutanga imishinga yacu yo gushora imari. Urubuga rutanga kandi urutonde rwumubare wandikirwa hamwe na aderesi imeri, hamwe namakuru yemewe kugirango afashe abaguzi nababishaka kuvugana nabakozi bacu. Muyandi magambo, isosiyete yacu USU Software, itanga ubucuruzi bwubukode, bigaragazwa nubwiza nubushobozi, kuko byoroshye gushyiraho ingamba zubushake kuruta gukora biz wenyine. Urashobora kubona francise yo kwishyura hamwe nurutonde rwuzuye rwamabwiriza yo gukora, hamwe nibisobanuro byuburyo bwo kugurisha, kugirango utezimbere byihuse kandi wagure ibikorwa, uhugura abakozi. Igiciro cyo gufungura francise yubucuruzi iratandukanye bitewe no kumenyekanisha ibicuruzwa no gukundwa kwishirahamwe ryabafatanyabikorwa. Turashobora kuvuga ko wishyura amafaranga inzira yamaze gutekerezwaho kugirango ugere ku ntsinzi, ahari umushinga witerambere wateguwe, aho uhera, nuburyo bwo gukora ejo hazaza kugirango uhangane nibibazo.

Mu bihe biri imbere, uzisanga munzira igana igitekerezo cyawe cyo kwishyura, hamwe n'amahirwe manini yiterambere binyuze mumishinga idasanzwe ya sosiyete yacu ishoramari USU Software. Igikorwa nyamukuru cyabakiriya nuguhitamo kwiza kwa franchise, kuzana umushinga wo kugaruka kubushoramari. Abakozi bacu baraguherekeza kugeza ubishoboye, gufasha no gutanga ibitekerezo byiza nkuko bikenewe. Twabibutsa ko francise yunguka nuburyo bwiza bwo gukoresha moderi yundi muntu kugirango utangire rwiyemezamirimo. mu murima udafite igishoro kinini, ukoresheje izina ryumuryango. Niyo mpamvu, buri kigo cyubucuruzi gifite uburenganzira bwo gufatanya ubufatanye no gufungura ishami ryacyo, gifite amahirwe yose yo kugera kubitsinzi mugihe gito gishoboka. Ugomba gusobanukirwa ko kugirango ushireho ubucuruzi bwawe bwujuje ubuziranenge kandi bunoze, ukeneye gusa gusaba francise yo kugaruka, ubishaka ufungura ubucuruzi bwawe bwite, ukorana nisosiyete yacu ya software ya USU yujuje ibyangombwa.

Ubufaransa bwa sitasiyo ya lisansi buzakora neza niba bwarakozwe neza kandi neza. Niba ukora kuri francise, noneho uhinduka umuntu ubazwa gusa raporo igomba gukorerwa francisor. Bafite uruhare rutaziguye mubyo wagezeho no kubungabunga ikirango. Birakenewe kwirinda igihombo cyicyubahiro muburyo bwose. Kubwibyo, guteza imbere sitasiyo ya lisansi ikora neza kandi nta kibazo. Uzakenera gukora neza kugirango utazagira ibibazo bikomeye.

Mugihe kizaza, mugihe utegura francise ya sitasiyo ya lisansi, ugomba kandi kumva ko iyi ari niche irushanwa cyane. Kubwibyo, urwego rwo guhatanira imyanya myiza ruzagerwaho. Kugirango utazahura ningorane kandi ugatsinda intsinzi kurugamba, birakenewe gukoresha tekinoroji yo murwego rwohejuru hamwe nubumenyi bwose bushoboka. Kora murwego rwa sitasiyo ya lisansi, kugura no kugurisha lisansi ukurikije ibipimo byiza kandi bihuye nibipimo byiza. Ikigo cyawe gikeneye kuba cyiza kurenza abo bahanganye. Ibi bizakurura abaguzi benshi. Kandi ibi bivuze ko uzashobora kugira ibicuruzwa byinshi.

Ukeneye ibi gusa kuko uzishyura ibirenze imisoro nkigice cya lisansi. Bizaba ngombwa kohereza amafaranga runaka kuri francisor buri kwezi. Ubu ni ubwoko bwo kwishyura mugushira mubikorwa ibikorwa munsi ya francise.

Mugihe ukorana na sitasiyo ya lisansi, urashobora kugira ibibazo byo gutanga. Ugomba kwemeza ko ibicuruzwa bigenda neza kugirango umuryango wawe udahagarara. Byongeye kandi, ingaruka zirashobora guhuzwa nibikorwa byo guhatana. Mu rwego rwa sitasiyo ya lisansi, ntibishoboka ko umwe mubahanganye azemera byoroshye ko ufite imyanya yisoko yahoze ari iyabo. Nukuri abanywanyi bazifashisha uburyo butandukanye bwo kurwana. Akenshi, nuburyo bwo guhatanira akarengane bukoreshwa iyo bigeze kuri francise muri sitasiyo ya lisansi.

Ibi ni ngombwa cyane kuzirikana, kubwibyo, umuntu ntagomba kwirengagiza amakuru aboneka. Shyira mubikorwa sitasiyo ya lisansi neza kandi neza, wirinde amakosa yose. Noneho uzashobora gutanga raporo zirambuye kuri francisor kandi ntuzagire ikibazo. Na none, gutanga imisoro kuri leta bigomba gukorwa buri gihe kandi mubushobozi. Shyira mu bikorwa sitasiyo ya lisansi ifite urwego rwo hejuru rwo gukora neza kandi ntukirengagize kwiga imibare. Ibi nibyingenzi cyane kandi bizagufasha gufata ibyemezo byukuri kandi byemejwe nubuyobozi ubuziraherezo. Mu rwego rwo gushyira mu bikorwa francise kuri sitasiyo ya lisansi, ingorane zose zavutse zirashobora kuneshwa hifashishijwe gahunda yateguwe mbere.

Nyuma ya byose, uzaba witeguye mubihe bitandukanye, kubwibyo, uzamenya ibikorwa nyabyo ugomba gukora.

Sitasiyo ya lisansi ikora kugurisha ibigega bya lisansi. Kubwibyo, igice cyinyungu kigomba kwimurwa kubafite francise. Izi nintererano, murizo harimo nka eshatu. Iya mbere muri yo ikorwa rimwe. Yitwa icyarimwe. Byongeye kandi, murwego rwo gushyira mubikorwa francise kuri sitasiyo ya lisansi, uzishyura ibyiciro bibiri buri kwezi.

Izina ryambere ni ubwami. Iya kabiri yitwa kugabanywa kwamamaza kwisi yose. Ijanisha ry'iyi ntererano ribarwa nk'umugabane w'inyungu wakiriye mu kwezi. Mu rwego rwo gushyira mu bikorwa francise kuri sitasiyo ya lisansi, ugomba kumva neza kandi ukumva ko ugomba gusabwa amafaranga menshi kurenza abo mukorana, bakora mu izina ryikirango cyabo. Nyuma ya byose, ntibazagomba kwishyura kugeza 9% buri kwezi bivuye mubyo binjije. Kurugero, amasezerano ashobora kugirana amasezerano yo kugabanya igiciro cyose cyo kugabanywa buri kwezi. Irashobora kuba aho kuba 9%, kurugero, 3%.

Byose biterwa namasezerano yanyuma washoboye kugeraho kandi ufite umutekano murwego rwinyandiko yumutwe. Shyira mu bikorwa sitasiyo ya lisansi ifite urwego rwo hejuru rwumwuga ushyira mubikorwa ubushakashatsi bwibarurishamibare. Isesengura rirambuye rizatanga igitekerezo cyuko ibintu bimeze. Bizashoboka gukora neza kandi ntugire ikibazo icyo aricyo cyose muri francise ya sitasiyo ya lisansi. Ukeneye gusa kwibanda kumiterere iriho hanyuma ugakora ukurikije amategeko.

Ubufaransa bwa sitasiyo ya lisansi buzakora neza mugihe ibipimo byikigo byubahirijwe neza, intambwe ku yindi. Bazaguha abahagarariye ibirango. Bashishikajwe kandi no kongera amafaranga winjiza. Nyuma ya byose, bategereje kubona ijanisha runaka ryinyungu washoboye kubona mugihe cyukwezi. Shyira mubikorwa lisansi yubushobozi, wirinde amakosa muri gahunda yingenzi. Icyo gihe uzabigeraho.

Bizashoboka kongera neza ingano yinyemezabwishyu. Hamwe na sitasiyo ya lisansi, ibibazo bitandukanye bivuka birashobora kuneshwa byoroshye. Kugirango ukore ibi, birakenewe gukora isesengura ryibanze rigamije gutegura gahunda yubucuruzi. Gereranya ibipimo byimari, byateganijwe nibiriho, hanyuma uzabashe gusobanukirwa numwanya uhagaze muruganda, hamwe nuburyo ibintu byifashe kumasoko yo hanze. Twibuke ko kugabanyirizwa nyiri francise bigomba guhora bibarwa. Wige amakuru aboneka hanyuma, uzashobora gusubiza neza mubihe bitandukanye. Bizashoboka kurangiza byoroshye imirimo yose yashinzwe, uhinduke umuyobozi udashidikanya.

Sitasiyo ya lisansi ni umushinga ushobora kubyara inyungu kandi ufite akamaro. Birashobora guteza akaga gusa kuberako ibikorwa nkibi birimo amafaranga menshi. Kandi aho hari amafaranga menshi, hari ibikorwa byubugizi bwa nabi bwabanywanyi bawe bishobora guteza ingaruka zikomeye. Kugira ngo wirinde ikibazo nk'iki, birakenewe gusubiza neza kandi ubishoboye mubihe bishobora guteza akaga. Kurugero, niba mugihe cyo gushyira mubikorwa francise kuri sitasiyo ya lisansi, gusohoka kwabakiriya byatangiye, uzabyumva ukurikije ibipimo ngenderwaho. Ingamba zihagije zirashobora gufatwa mugihe, kandi igisubizo cyihuse kizemeza ko ubukungu bwifashe neza muri francise.

Amavuta ya francise ni umushinga wubucuruzi wingenzi, iyo, nibishyirwa mubikorwa, bizagufasha kwishimira umubare munini winjiza. Ariko, niba ukorana na lisansi, noneho ibikorwa nkibi byuzuyemo akaga. Shyira mubikorwa francise ukurikije ibipimo n'amabwiriza hanyuma, ntuzagira ingorane zikomeye na gato. Ibinyuranye na byo, urashobora guhangana byoroshye imirimo iyo ari yo yose, kandi ibihe bigoye byavutse birashobora gukemurwa neza ukoresheje uburambe bwabafatanyabikorwa bawe. Ubufaransa bugomba gukoreshwa mugihe urwego rwo guhatanira isoko ruri hejuru cyane. Nyuma ya byose, noneho ubona inyungu zingirakamaro cyane muburyo bwo gukoresha ikirango cyubwoko buzwi, kimwe nibindi byiza byose uzashobora kubona kugirango ugere kubitsinzi mumarushanwa.

Sitasiyo ya lisansi igomba kubakwa kuburyo urwego rwumutekano rugerwaho kandi biroroshye gutangaza ko witaye kumutekano wumutungo nubuzima bwabakiriya bazakugana. Ubufaransa buzaguha ibyangombwa byose bikenewe, ubifashijwemo bizashoboka kubaka umushinga wubucuruzi ukoresheje imiterere yamahanga. Ibi biroroshye cyane kuva udakeneye kwigenga kwigenga no guhimba ikintu icyo aricyo cyose. Wishyura gusa amafaranga yimisoro kuri francisor, kandi nawe, nkumuburanyi ubishaka, aguha amakuru yuzuye. Ibi bikoresho byamakuru birashobora gukoreshwa hanyuma, uzagira amahirwe yose yo kugera kubisubizo bitangaje.

Mugihe ushyira mubikorwa francise ya francise, ugomba kwibuka ko usibye inyungu ninyungu, ufite ninshingano zimwe. Ubwa mbere, wishyura kugeza 11% byamafaranga yishoramari ako kanya mugitangira ubucuruzi bwawe. Ubu ni bwo bwitwa ubwishyu bumwe, umubare w'amafaranga wohereza bidasubirwaho kuri francisor. Byongeye kandi, gushyira mubikorwa francise yo kongeramo lisansi, uzaryozwa kandi kwishyura buri kwezi kugeza kuri 9% byamafaranga yinjije. Ibi nibice bibiri, kimwe cyitwa royalties, ikindi nukugabanya kwamamaza. Mubyongeyeho, mugihe ushyira mubikorwa francise, urashobora kandi kwiyemeza kugura ibarura runaka ahantu hagaragajwe na francisor.

Ibi nibikorwa bisanzwe kandi bikoreshwa namasosiyete menshi yashoboye kwimenyekanisha nkabayobozi bisi kwisi ku isoko.

Gukora neza francise bizaguha amahirwe, ntabwo bikurura abakiriya ukoresheje iki kirango gusa, ahubwo uzanashobora gutegura akazi ko mubiro ukurikije bagenzi bawe beza bo mumahanga. Ariko ibyo sibyo byose. Uzagira amahirwe yo kuvugana na francisor no kubona uburambe butagereranywa bwo guhura nabaguzi ndetse nisi yo hanze kuri we. Gukoresha sitasiyo ya lisansi birumvikana, biroroshye. Birashobora kuneshwa niba ukoze byose ukurikije amategeko n'amabwiriza yakiriwe. Ntabwo uzagira ikibazo cyo guhura nabakiriya niba uhugura abakozi neza kandi abakozi bawe bafata neza inshingano zabo zakazi.

Mugihe ukorana na francise ya lisansi, birakwiye kandi kwibuka ko ushobora kugenzurwa na francisor kugirango ubuziranenge bwiza. Arashobora kohereza, yaba komisiyo, ishobora kwerekana mu buryo butunguranye kandi igategura sheki, cyangwa umuguzi w'amayobera. Iyo ukorana na francise, umuguzi wamayobera nubuhanga bukunzwe gukoreshwa nikirango cyo gusuzuma ireme rya serivisi. Byongeye kandi, ntuzamenya ko wasuzumwe. Gusa ukurikije ibisubizo byubugenzuzi urashobora kubona ibitekerezo bimwe. Kenshi na kenshi, urashobora kutemererwa kuba umugabuzi wihariye wa francise ya lisansi niba ukora nabi cyane mubyo ushinzwe.

Ibi birashobora kwirindwa mugufata buri mukiriya nkumuntu ushobora kugura amayobera.

Sitasiyo ya lisansi ikora neza ntabwo izaguha gusa urwego rwo hejuru rwinjiza. Uzashobora kandi kubabaza gusangira inyungu na francisor mukwezi kumuha amafaranga runaka yumutungo. Nibisanzwe kuri wewe kuriha uburenganzira bwo gukora ikirango cyohejuru, kimwe no gutanga umusanzu wose mukwamamaza kwisi. Erega burya, ntibikora mubindi bihugu gusa ahubwo no mubutaka bwumujyi ukoreramo umushinga wawe. Korana na sitasiyo ya lisansi kandi wihe inyungu zinyuranye zo guhatanira kuba rwiyemezamirimo watsinze cyane. Uzashobora gukora neza imirimo iyo ari yo yose yo mu biro kuva uzaba ufite ikoranabuhanga rikenewe.

Kurugero, irashobora kuba software idasanzwe ikoreshwa mubicuruzwa byose byurusobe.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.