Ubufaransa i Moscou mubyukuri ni win-win niba ushobora kumenya neza icyuho cyubusa. Ingaruka zo guteza imbere francise i Moscou nuko ushobora guhura namarushanwa adashobora gutsinda. Ni ngombwa kwinjira ku isoko muburyo bwo kugira inyungu zikomeye zo guhatanira gutangira. Iragufasha gutsinda abanywanyi nyamukuru, gushimangira neza umwanya wawe ku isoko. Moscou ikundwa na ba mukerarugendo, kandi ikurura kandi umubare munini w'abacuruzi nk'ikintu cyo kwihangira imirimo. Umubare munini wabantu basuye Moscou babishaka, bityo, francise ifite amahirwe yose yo kubona abakiriya bashobora kuba mubaturage nabatumirwa mumujyi.

Uku kuri kugomba kwitabwaho hamwe nibindi kandi bigakorwa mubyukuri.

Hafi ya francise yose irashobora gushimishwa na Moscou kuva uyu mujyi munini wiburayi utanga urwego rwo hejuru rusabwa neza. Umubare munini wabantu baba muri kariya gace barashobora kuguha amahirwe yo kugurisha ibicuruzwa cyangwa serivisi hafi ya byose. Nibyiza kwishora mubufaransa kubutaka bwimijyi minini kuko hari amahirwe yose yo kugera kubyo twiyemeje. Mbere ya byose, francise yinjira mubutaka bwimijyi minini n'umurwa mukuru. Moscou ntabwo ari umujyi munini gusa ku butaka bw’Uburusiya ahubwo ni n'umurwa mukuru w’igihugu. Ibi bisiga ikimenyetso cyibikorwa byamasosiyete yose, kandi francises nayo ntisanzwe.

Ubufaransa i Moscou buzana inyungu zikomeye kuri rwiyemezamirimo watsinze ukora byose neza kandi udakora amakosa.

Kugira ngo wirinde gukora amakosa mugihe uteza imbere francise i Moscou, ugomba kwitondera cyane ko uyu mujyi udasanzwe ugereranije nizindi midugudu yo mu Burusiya. Ibintu byose uzi ko bishobora gukoreshwa mugice cyambere cyo gutegura kugirango usuzume ingaruka zawe n'amahirwe yawe. Urashobora kandi kubona isesengura ryiza rya swot ryemerera kumenya neza ingaruka n'ingaruka ugomba guhura nazo niba utangiye francise i Moscou. Mubyongeyeho, uzasobanukirwa kandi kuguha amahirwe niba uhisemo guteza imbere uyu mushinga. Ariko imikorere yo gusesengura swot ntabwo igarukira gusa kuri ibi. Iragufasha kandi gusobanukirwa ninyungu nimbaraga ubona mugihe ukorana na francise i Moscou.

Ariko nubwo ibi bitagabanya imikorere yiki gikoresho cyiza cyane. Iraguha kandi igitekerezo cyintege nke zishobora kugukurura hasi mumarushanwa. Korana neza na francisees kuri francisor washyize ikirango kuriwe kugirango udatenguha.

Imikoranire myiza hamwe na francise i Moscou nayo itanga isesengura ryibisabwa udashobora gukurura. Ntishobora kuba abaturage baho gusa ahubwo ishobora no kuba umubare munini wabatumirwa wuyu mujyi munini. Ubufaransa i Moscou bushobora kugira intego zitandukanye kubantu bumva, igikuru nukubisuzuma neza no gukoresha aya makuru kubyo yagenewe. Iyo ukorana na francise i Moscou, umuntu agomba kwibuka kandi ko urwego rwo hejuru rudasanzwe rwamarushanwa narwo rugira ibikorwa byo kwihangira imirimo mubutaka bwuyu mujyi. Ubufaransa i Moscou bugomba gutanga imisanzu imwe iturutse kuruhande rwa franchisee kuruhande rwaba francisor. Kurugero, hari icyo bita lump-sum ubwishyu, bigaragarira cyane mubiguzi byabashoramari.

Umusanzu wuzuye ushobora kubarwa nkijanisha ryamafaranga uteganya gushora mubyiciro byambere byimikoranire na francise.

Ubufaransa i Moscou burashobora kandi guhisha ingaruka zitandukanye zibanga hamwe nibitego. Kugirango basuzume neza, birakenewe gukusanya amakuru yose aboneka no kuyasesengura neza. Umutego nyamukuru iyo ukorana na francise mumujyi wa Moscou nukubera ko urwego rwamarushanwa ruri kurwego. Ugomba kandi kuzirikana ko abaturage ba Moscou bashobora kuba bafite ibyo bakunda, kugiti cyabo, bigomba kubahirizwa. Ubufaransa bugomba kuba bwiza kandi bukaba bushobora gusaba kuzamurwa kugirango bwunguke imishinga yubucuruzi. Akenshi, ubwoko bumwe bwaba francises ntibushinga imizi mubutaka bwimijyi cyangwa leta.

Uku kuri kugomba kandi kwitabwaho no kubarwa niba ushaka gutangiza ubucuruzi bushya bushingiye kuri francise mumujyi wa Moscou.

Harakenewe kandi kuzirikana ko francise i Moscou ishobora kugusaba kwishyura amafaranga yagabanijwe buri kwezi, azabarwa nkijanisha ryinyungu washoboye kubona. Amafaranga ya buri kwezi aratangwa kugirango francisor ibashe kwamamaza mukibuga cyisi yose. Birumvikana ko abahagarariye ikirango bose bagabanijwe ku kwamamaza ku kigero gisabwa, nyamara, uracyafite umutwaro kuri bije. Ukuri gukenera gukuramo amafaranga nkijanisha ryinyungu kuri konti ya francisor gusa ntibishobora kwirengagizwa mugihe utangiye gukorana na francise. Igitekerezo cyiza cyukuntu uzakora ubutaha kizaguha ubushobozi bwo guhangana neza nibibazo bitunguranye.

Ubufaransa i Moscou bushobora kuba bukeneye kohereza amafaranga nkubwishyu bwitwa royalties. Amafaranga yimisoro yimurwa buri kwezi, asa namafaranga yo kwamamaza. Ugomba kandi kumenya ubwoko bwa franchise ugura kubahagarariye ibirango. Ubufaransa burangwa no kuba hari ubwoko butandukanye nubwoko butandukanye, bityo, iki kibazo nacyo gikeneye gusobanurwa.

Moscou ni umwe mu mijyi minini y’Uburayi, umujyi munini, nawo ubwawo ugizwe n'ibidukikije. Ariko, niba uhisemo guteza imbere francise i Moscou, ugomba kwitegura neza ibi, kugirango abakiriya bawe, kubwuburumbuke, bakoresha ahantu hamenyerewe guhaha no gutanga serivisi. Birakenewe gukora ubukangurambaga bwamamaza ukurikije ibipimo byakiriwe na francisor. Baragufasha kwimenyekanisha kugirango abantu bamenye ko guhagararira ikirango runaka ubu no mumujyi wabo.

Ubufaransa i Moscou buzakora neza kandi butange urujya n'uruza rwibisabwa mugihe uwabitanze abishinzwe arangije ibyangombwa byose bikenewe mugihe kandi yubahiriza amategeko n'amabwiriza yose. Ugomba kandi kwibuka ko amategeko agenga ifasi ya Moscou atagomba na rimwe kurenga, kugirango udashyiraho nyiri francise kandi wirinde amande nibindi bihano wowe ubwawe.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Imiryango yubufaransa yagenewe abaterwa ubwoba nimishinga minini hamwe ningaruka ziterwa nayo. Mubihe nkibi, amahitamo meza kandi yunguka-gutsindira umuryango wumuryango. Umuryango francise nimwe mubikorwa byizewe kandi byizewe byubufaransa. Urashobora gukora ubucuruzi bwawe bwite, aho abagize umuryango wawe bazabigiramo uruhare gusa, bivuze ko ikibazo cyizere kizafungwa burundu.

Umuryango francise uhuza abitabiriye umushinga bose kandi ntuhuza isano yumuryango gusa, ahubwo ninyungu. Umuntu wese mumuryango azaba ashishikajwe no guteza imbere ubucuruzi, kubona inyungu, no kwiteza imbere.

Nigute wahitamo francise yumuryango? Mbere ya byose, ugomba gutegura inama, gusangira ibitekerezo, no gusobanura urwego runaka rwibikorwa. Hano haribintu byinshi bitandukanye byumuryango francising kumasoko ya serivise, kurubuga rwacu ufite ibyifuzo bishyushye, aho wowe n'umuryango wawe uzabona umwanya wubufaransa bwunguka. Muguhitamo francise yumuryango, uzashobora guhuza abagize umuryango bose, wongere imibereho rusange kandi ugere kumibereho myiza hamwe.

Franchiseforeveryone.com ifite ihitamo rinini ryimiryango yubucuruzi ikubiyemo ibice bitandukanye byubucuruzi. Birumvikana ko umurenge uzwi cyane ni ugutanga. Ubucuruzi bwumuryango bwabonye binyuze muri francising bufite inyungu zidasanzwe: gukenera ishoramari rito mubucuruzi bushobora kuzana inyungu nziza mumwaka wambere. Iterambere rizakurikiraho rizagenzurwa nisosiyete nkuru, izatuma bishoboka gushyira mubikorwa ibitekerezo byawe muburyo bwiza, nta ngaruka kandi ushidikanya.

Birakwiye ko tumenya ko ubucuruzi bwumuryango burenze akazi. Numwanya wumuryango wose kunguka ubumenyi bwubucuruzi nuburambe. Byongeye kandi, ubucuruzi bwumuryango bushobora kuva mu gisekuru kugera ku kindi, kandi birashoboka cyane ko hamwe nuburambe hamwe nubuhanga bwo gucunga ibyago bwatanzwe na ba rwiyemezamirimo bamaze gutsinda, buriwese azashobora gutangiza umushinga we.

Niba wemeza udashidikanya ko umuryango wawe ukeneye impinduka, noneho francise yumuryango nigisubizo cyumvikana kandi cyunguka, kubishyira mubikorwa birashoboka nta buhanga bwumwuga. Urubuga rwacu rurimo umubare munini wubufaransa butandukanye, muribwo ushobora guhitamo ibizakwira bose!