Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Inzu ya francise cyangwa amasezerano yerekeye gukoresha igitekerezo runaka cyubucuruzi, gishyirwa mubikorwa mubyukuri munzu yawe bwite (inzu, icyumba cyingirakamaro, nibindi), ifite ibyiza byayo nibibi bimwe bifitanye isano ningaruka zitandukanye zubuyobozi n’amategeko. Ubwonyine, francise iyariyo yose, niyo francise yo murugo, nkuko imiryango mpuzamahanga izwi izwi, nuburyo bwo kwagura ubucuruzi. Mubyukuri, niba abashizeho umushinga wunguka kandi wizewe wifuza kwihangira imirimo bashaka kwinjira mumasoko mashya kandi ntibashyire imbaraga zidasanzwe mumitunganyirize cyangwa guta umutungo icyarimwe, barashobora kubikora neza bagirana amasezerano yubufaransa na ba rwiyemezamirimo baho. Ibi ni ingirakamaro kubafaransa kuko batishyura gusa ikiguzi cyo guteza imbere amasoko mashya ahubwo bakanabona ubwishyu bwambere hamwe nubukode bwukwezi kuva mukoresha ikirango cya franchisee. Abagura francise mubyukuri babonye ibicuruzwa na serivisi bizwi nabakiriya benshi harimo resept yicyayi, tekinoroji yumusaruro, ibikoresho, hamwe nuburyo bwo kugurisha, ibikoresho byamamaza, ndetse, nibiba ngombwa, ubufasha muguhitamo no guhugura abakozi. Ariko, kubijyanye nibyo bita home francises, izindi ngorane zirashobora kuvuka.

Ku ruhande rumwe, ayo masezerano ya francise, yagenewe kubito, rimwe na rimwe abanyabukorikori, ubucuruzi, nkuko bisanzwe, bikubiyemo kwishyura mbere make hamwe nubukode buke buri kwezi. Ibi birashobora kuba inzu ntoya-imigati, serivisi zubwiza no kwita, gusana ibikoresho bitandukanye, imyambaro cyangwa ibicuruzwa byuruhu, kugisha inama, nibindi. Muri icyo gihe, francisee igomba kumenya neza urwego rwamategeko agiye gukoreramo. Iki kibazo ntigikwiye kwirengagizwa. Kubwamahirwe, ba rwiyemezamirimo benshi bifuza murugo bibagirwa ibi kandi bagahatirwa gusubiza inyuma ibikorwa byabo, urugero, kubera imyigaragambyo yabaturanyi babuzwa nubucuruzi kubana mumahoro. Ntabwo kandi byababaza kubara umutwaro wimisoro mbere. Nubwo uteganya gukemura ikibazo gusa nimbaraga zimiryango yabo, imisoro iracyagomba gutangwa.

Birakwiye kandi kwiga isoko byibuze hejuru. Birumvikana ko ibicuruzwa bitetse (bikozwe murugo) nibicuruzwa bifite ubukana buke bwibisabwa. Burigihe burakenewe kandi, bisa nkaho imigati igomba kuba yunguka gusa (cyane cyane ahantu hatuwe). Ariko, niba hari ibindi bitatu bisa mubihe bikurikira, ibyifuzo bya kane birashidikanywaho. Ariko muri rusange, francise yo murugo irashimishije cyane, urebye ikiguzi gito cyo kuyigura no gushinga umushinga. Hamwe nibikorwa bihagije no kwihangira imirimo ya franchisee, barashobora kureka kuba imishinga mito hanyuma bagahinduka umushinga munini wubucuruzi.