Inzu ya francise cyangwa amasezerano yerekeye gukoresha igitekerezo runaka cyubucuruzi, gishyirwa mubikorwa mubyukuri munzu yawe bwite (inzu, icyumba cyingirakamaro, nibindi), ifite ibyiza byayo nibibi bimwe bifitanye isano ningaruka zitandukanye zubuyobozi n’amategeko. Ubwonyine, francise iyariyo yose, niyo francise yo murugo, nkuko imiryango mpuzamahanga izwi izwi, nuburyo bwo kwagura ubucuruzi. Mubyukuri, niba abashizeho umushinga wunguka kandi wizewe wifuza kwihangira imirimo bashaka kwinjira mumasoko mashya kandi ntibashyire imbaraga zidasanzwe mumitunganyirize cyangwa guta umutungo icyarimwe, barashobora kubikora neza bagirana amasezerano yubufaransa na ba rwiyemezamirimo baho. Ibi ni ingirakamaro kubafaransa kuko batishyura gusa ikiguzi cyo guteza imbere amasoko mashya ahubwo bakanabona ubwishyu bwambere hamwe nubukode bwukwezi kuva mukoresha ikirango cya franchisee. Abagura francise mubyukuri babonye ibicuruzwa na serivisi bizwi nabakiriya benshi harimo resept yicyayi, tekinoroji yumusaruro, ibikoresho, hamwe nuburyo bwo kugurisha, ibikoresho byamamaza, ndetse, nibiba ngombwa, ubufasha muguhitamo no guhugura abakozi. Ariko, kubijyanye nibyo bita home francises, izindi ngorane zirashobora kuvuka.

Ku ruhande rumwe, ayo masezerano ya francise, yagenewe kubito, rimwe na rimwe abanyabukorikori, ubucuruzi, nkuko bisanzwe, bikubiyemo kwishyura mbere make hamwe nubukode buke buri kwezi. Ibi birashobora kuba inzu ntoya-imigati, serivisi zubwiza no kwita, gusana ibikoresho bitandukanye, imyambaro cyangwa ibicuruzwa byuruhu, kugisha inama, nibindi. Muri icyo gihe, francisee igomba kumenya neza urwego rwamategeko agiye gukoreramo. Iki kibazo ntigikwiye kwirengagizwa. Kubwamahirwe, ba rwiyemezamirimo benshi bifuza murugo bibagirwa ibi kandi bagahatirwa gusubiza inyuma ibikorwa byabo, urugero, kubera imyigaragambyo yabaturanyi babuzwa nubucuruzi kubana mumahoro. Ntabwo kandi byababaza kubara umutwaro wimisoro mbere. Nubwo uteganya gukemura ikibazo gusa nimbaraga zimiryango yabo, imisoro iracyagomba gutangwa.

Birakwiye kandi kwiga isoko byibuze hejuru. Birumvikana ko ibicuruzwa bitetse (bikozwe murugo) nibicuruzwa bifite ubukana buke bwibisabwa. Burigihe burakenewe kandi, bisa nkaho imigati igomba kuba yunguka gusa (cyane cyane ahantu hatuwe). Ariko, niba hari ibindi bitatu bisa mubihe bikurikira, ibyifuzo bya kane birashidikanywaho. Ariko muri rusange, francise yo murugo irashimishije cyane, urebye ikiguzi gito cyo kuyigura no gushinga umushinga. Hamwe nibikorwa bihagije no kwihangira imirimo ya franchisee, barashobora kureka kuba imishinga mito hanyuma bagahinduka umushinga munini wubucuruzi.

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.

Amashanyarazi mu Buhinde arashobora kwiringira intsinzi ari uko yubahirije amategeko n'amabwiriza yose ateganijwe kubahirizwa ku butaka bw'iki gihugu. Ubuhinde nigihugu gifite abaturage benshi, mugihe francise ihari igomba kuzamurwa muburyo butababaza amarangamutima yabaturage batuye muri kariya gace. Bimwe mubiranga umuco mukarere birashobora kugira ingaruka zikomeye kubitsinzi bya francise muri rusange. Birumvikana ko ibirango byisi bifuza gukorana nu Buhinde, kubera ko iri soko ritanga ikizere kandi ridasanzwe icyarimwe. Kwitabira francise ubishoboye, ntabwo wakiriye gusa abahagarariye francisor gusa amakuru arambuye kubyerekeranye nibikorwa byakazi hamwe nibikorwa ahubwo wize kandi ibintu byose biranga ubwoko bwakarere ugomba guhura nabyo. Ibi bizagufasha gutsinda igihe kirekire.

Gukoresha uburenganzira bwa francise mubuhinde bizatanga amahirwe yo kongera byihuse kwinjiza ingengo yimari no gukemura uburenganzira bwo gukodesha ibicuruzwa hamwe nugurisha. Franchises mubuhinde ikora nkuko igomba gukurikiza amabwiriza yubwoko bwibikorwa. Kurugero, uzahatirwa kwimura umubare runaka wamafaranga uhereye kumafaranga yose yatangijwe gushora inyungu za francisor. Mubisanzwe, ijanisha riri hagati ya 9 na 11, ariko, ibintu birashobora gutandukana. Ubufaransa mubuhinde bushobora kandi gutangwa mugihe mugihe francisee yimuye kuva kuri kimwe kugeza kuri 3% byinjiza cyangwa kugurisha mukwamamaza kuri francisor. Iri ni itegeko risanzwe abacuruzi bose bakorana na francises bakurikiza.

Ubuhinde ntibuzaba budasanzwe, ariko, ayo magambo yumvikanyweho ku giti cye mu rwego rw’amasezerano.