Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubucuruzi bwubucuruzi burasanzwe mubucuruzi bwumunsi. Mubisobanuro rusange byijambo, francises ni amasezerano yagiranye na nyiri ikirango (inzira yikoranabuhanga, umutungo wubwenge, ikirango, imiterere yubucuruzi, nibindi) kuburenganzira bwo gukoresha ikirango cyagenwe mubihe bimwe. Mubyukuri, franchisee (ishyaka rifite uburenganzira bwo gukoresha) rihinduka umufatanyabikorwa wa francisor (nyiri ikirango) mumushinga wubucuruzi witeguye, utezwa imbere. Ntabwo ari ubuntu. Amasezerano ya francises ntashobora kuba akubiyemo ikoranabuhanga gusa nuburenganzira bwo kurekura ibicuruzwa cyangwa gutanga serivisi mwizina runaka ariko nanone gutanga ibikoresho byamamaza, imikoranire yubucuruzi, gahunda zubucuruzi, amahugurwa yabakozi, nibindi. inyungu.

Ubwa mbere, umuntu abona ubucuruzi bwiteguye hafi, bwamamajwe bihagije, hamwe nabakiriya b'indahemuka nabafatanyabikorwa mubucuruzi. Icya kabiri, nk'itegeko, inzira zose z'ubucuruzi zimaze gukorwa, gusobanurwa neza, no kugeragezwa kenshi mubikorwa. Icya gatatu, francisee mubisanzwe ntabwo ihura numurimo wo gukora ubushakashatsi kumasoko nibyifuzo byabaguzi, guteza imbere ibicuruzwa nibirango. Inshingano zayo ni ugutanga ibikorwa byubucuruzi byumusaruro kandi byateguwe kandi bizwi cyane mubucuruzi (cyangwa serivisi), nkuko bisanzwe, bivuze ko byinjijwe neza kandi byunguka bisanzwe nyuma yo gutangira akazi. Nibyo, francising nayo ifite ingaruka zayo ningaruka mbi zishobora kubaho mubikorwa byubucuruzi. Mbere ya byose, turavuga ko ari ngombwa kwishyura amafaranga yimisoro (amafaranga ateganijwe yo gukoresha ikirango). Akenshi ibarwa nkijanisha ryibicuruzwa, ariko birashobora no gukosorwa.

Serivisi zinyongera (kwamamaza no gushyigikira amakuru, inkunga yubucuruzi ninkunga yubuyobozi, ubufasha muguhitamo no guhugura abakozi, nibindi) nabyo ntibitangwa kubuntu. Igiciro cya francises giterwa nigiciro cyibicuruzwa byatanzwe muri ubu bwoko bwubukode kandi birashobora kubarwa mubihumbi na miriyoni z'amadorari (urugero, nka McDonald's). Twabibutsa ko ibigo binini kandi bizwi, bifite francises bihenze, akenshi biha francisees zabo amahirwe yo kwishyura ayo mafaranga mubice, ibyo bikaba bigabanya umutwaro kubucuruzi mumezi yambere ndetse nimyaka yabayeho.