Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Ubucuruzi bwubucuruzi buhendutse kubucuruzi buciriritse cyangwa buciriritse bukenewe cyane muri iki gihe. Ubufaransa ubwabwo ni ugutanga uburenganzira bwabakoresha bwo gukoresha izina (ikirango), ikirango gifite ubucuruzi murwego runaka rwibikorwa, byashizweho mubihe bimwe, bihendutse cyangwa bihenze. Kugura francises bigira ingaruka nziza kubucuruzi bwawe niba uzi gukomeza. Franchises irashobora gutekerezwa nkubukode bwigihe kirekire hamwe nibitekerezo byubucuruzi, gutangira kwambere, nubundi burenganzira. Uyu munsi, ntakintu kidashoboka, niba mbere byari ngombwa gutekereza kwigenga, kugisha inama no kwishyura amakuru, uyumunsi, kubera iterambere ryikoranabuhanga, mubyukuri birihuta kandi byiza kubona francises yubucuruzi ikwiye, ukoresheje kataloge ya francises, byerekana ikiguzi gihenze . Kuboneka kw'igikoresho no gutondekanya, gushungura amakuru yishakisha, birahari kugirango byoroshe kandi bitezimbere amakuru yabonetse, kimwe no guhindura amasaha y'akazi, kubera igihe, amafaranga.

Mbere yo gushakisha, ugomba guhitamo ibyo utekereza nkubucuruzi bwawe bwite, niyihe ngingo, ibisobanuro birambuye ubona, ubaze igishoro cyo gutangiza, kuko mugura francises zidahenze birashoboka kandi no guhomba. Niba, nubwo bimeze bityo, utarahitamo kurwego rwibikorwa byawe, hitamo francises uhereye kumahitamo yatanzwe, ikintu gishobora kugusubiza. Kuri ibi, hari urubuga rwihariye, hamwe nogutanga francises yubu, ibisabwa, uburyo bwo kwishyura, hamwe no kuyungurura ubwoko buhenze kandi buhendutse. Nyuma yo kugura, uhita uba nyir'ubucuruzi bwawe bwite na francises, uhagarariye inyungu mubutaka bwashyizweho. Mugihe uguze francises, uzakira ibikoresho bihendutse cyangwa ibicuruzwa byubucuruzi, hamwe ningaruka nkeya kubucuruzi bwawe. Birashoboka gukora munsi ya francises kuzigama kwamamaza, mukuzamura ubucuruzi. Nyuma ya byose, nkuko mubizi, imyaka yambere niyo igoye cyane kandi ihenze uhereye kumafaranga.

Nibiba ngombwa, urashobora gukorana namakuru ya francisor. Benshi mubwoko busabwa mubucuruzi ni francises mubijyanye no kugaburira, kwisiga no gutunganya salon, ubucuruzi, serivisi, amasosiyete yubwishingizi, nibindi, ariko urashobora kumenyera amakuru arambuye kurubuga. Usibye kugisha inama, urashobora guhitamo umurima wifuza. Kubara ibihe byinjiza hamwe na serivisi zidahenze ku giciro gito. Na none, bigomba kuzirikanwa ko mugihe ushora imari mubucuruzi bwa francises, ugomba gusobanura neza ubwishyu bumwe. Uyu munsi, iyi ngingo yateye imbere cyane, kubwibyo hariho amahitamo menshi, mugihe ushakisha ubucuruzi buhendutse, cyangwa kuruta francises, ibyifuzo birenga ijana na mirongo irindwi biratangwa. Kurubuga, urashobora kumenyana gusa no guhitamo ubucuruzi, francises, ikiguzi, ariko kandi ibipimo ngenderwaho bya buri munsi, icyumweru cyangwa ukwezi, kureba amanota, kumenyera ibitekerezo byubucuruzi, gusaba gahunda, gusoma amakuru ningingo zibyiciro byubufaransa na francises nshya, gukundwa, ubwoko bwubucuruzi bwagaragaye, hamwe no kwishyura byihuse.

Na none, kwerekana umubare w'ishoramari (ridahenze, ruciriritse, kandi rihenze), n'umujyi n'umudugudu. Ninde wahisemo, birakwiye kwibuka ko ubucuruzi bugomba kuba ukunda. Birakwiye kandi kumenya ko urubuga rudakora gusa gushakisha ubucuruzi bwubucuruzi ahubwo no gutanga igitekerezo cyawe, wongeyeho francises yawe kurutonde ukoresheje amasezerano yatanzwe mubufatanye. Birakwiye ko twibuka ko ingingo nyinshi zubucuruzi bwawe mugihugu cyawe no mumahanga, niko ibisabwa, amafaranga yinjira, urwego. Birakwiye gusobanukirwa kubyerekeye gutanga francises muburyo runaka bwubucuruzi buhendutse. Kwishura byihuse, nigiciro kinini. Ikintu nyamukuru nuguhitamo ububiko bukwiye bwo kwamamaza urubuga rwa francises hamwe na SEO traffic.

Mugihe wagura ubucuruzi bwawe, portal yacu izahinduka umufasha udasimburwa mumyaka myinshi, burimwaka ikurura abafatanyabikorwa benshi (franchisees) kumushinga wawe. Umufaransa afasha francisee mumahugurwa, gushaka abakiriya, no kukubwira kubyingenzi byingenzi byubucuruzi bwawe.

Kugira ngo wakire amakuru yinyongera, ugomba kohereza icyifuzo kuri e-imeri cyangwa ugahamagara numero kugirango ubaze umujyanama. Urubuga rwacu ntirwerekanwa kubatangiye gusa ahubwo rugaragaza nabakinnyi bafite uburambe mubisoko bakeneye kandi badakeneye iyamamaza ryiyongera. Inzobere zacu zifasha mubufasha bwa serivisi hamwe ninama kumasaha, gufasha mubisabwa no kwakira ibyifuzo byabaguzi. Turabashimira mbere kubwinyungu zanyu kandi dutegereje ubufatanye burambye.