Nta francise yubusa nkuko 'nta mugitondo cya mugitondo'. Ubufaransa bwubusa nigikorwa cyo kwamamaza cyisosiyete yubufaransa kugirango isinyane byihuse amasezerano yubuguzi bwa francise na ba rwiyemezamirimo bashya no gukurura abakiriya badafite uburambe, bayoboka kwagura imiyoboro yamamaza ibicuruzwa bicuruzwa kugirango bakwirakwize kandi bamenyekanishe ikirango cya franciser. Hashyizweho imishinga mito mito yiyemeje gutangira ibikorwa byabo byo kwihangira imirimo hamwe na franchise biz kandi idafite igishoro cyo gutangiza, 'kugwa kuriyi nyambo', utarebye kandi ntusome rwose ibikubiye mumasezerano yubufaransa, shyira umukono utekereza ko aribyo amahirwe adasanzwe, icyifuzo kinini nigabanywa biratangwa, bityo 'gushira' muri 'bait' byashyizwe mbere. Iyo bagiranye amasezerano na francise yubuntu, bivuze ko hatabayeho kwishyura inshuro imwe, iyo urebye neza, kubyiyumvo byamarangamutima no kwishima, bisa nkibitekerezo byoroshye. Ariko, mubikorwa, ibi ntibibaho, kuko buri francisor azanga gutakaza amafaranga ateganijwe kubiciro bya francise. 'Amayeri' yuburyo bwo kwamamaza no gucuruza 'amayeri' ni uko amafaranga yambere yimurirwa kubiciro byubuguzi bwibicuruzwa byinshi cyangwa igiciro kimwe cyibicuruzwa, bishobora kurenga cyane igiciro cyisoko.

, gukora ukurikije ihame, mu buryo bw'ikigereranyo, ukurikije 'amategeko yo gutumanaho amato', yavuye ahantu hamwe, ageze ahandi. Na none, francisor arashobora, akurikije inshingano zamasezerano yasinywe, 'guhambira' rwiyemezamirimo-francisee, kugura ibicuruzwa, nibicuruzwa bivuye muri francisor gusa, akoresheje ingingo nibiteganywa namasezerano yasinywe, ntabwo arenga kubiteganijwe mumasezerano. amasezerano yemewe. Umu francisor arashobora kandi gukoresha inzira yubucuruzi, akoresheje amayeri nubujiji bwa rwiyemezamirimo muburyo bwihishe bwubufaransa bwubuntu, tumuha kwiyongera gake kwijanisha ryamafaranga yimisoro n'amafaranga yo kwamamaza, uhereye kumafaranga yinjira mumafaranga yatanzwe na francise uruganda, kureka umubare uteganijwe, iyo, iyo ingano yo kugurisha, ishobora kongera cyane umubare wamafaranga yagabanijwe. Mu ncamake igitekerezo, francise yubuntu, ikirusiya kizwi cyane kivuga ngo 'foromaje yubusa iba muri mousetrap gusa' iza mubitekerezo. Abahagarariye ubucuruzi ntibagomba kwishima no 'kwihutisha umutwe' kugirango bemererwe nogutanga francise kubuntu. Birakenewe kwiga witonze inzira zose zo gutangira, guteza imbere francise biz yaguzwe no gukoresha neza ikirango cyubucuruzi bwa nyirubwite, ikoranabuhanga ryacyo, hamwe nubucuruzi bwashyizweho.

Mugihe cyambere cyo gushiraho francise biz, ugomba kwiga shingiro ryibanze ryo gukora biz, amahugurwa akomeye ya tekiniki, kandi byibuze umushinga muto wo gutangiza. Ugomba kumenya ko uruganda rwaba francisor rutitabira ibikorwa byubugiraneza, rutanga icyitegererezo cyubucuruzi cyateguwe neza cyangwa cyuzuye, kugisha inama, gutanga izindi 'bling', no gutangiza umushinga wawe ntabwo ari ubuntu. Kubura francise, amafaranga rimwe, cyangwa ubwami mumasezerano ntabwo biha uburenganzira abahagarariye ubucuruzi buciriritse bashya bashaka kwihangira imirimo yabo, kabone niyo byaba byinjiza amafaranga kubuntu kubuntu, kwihutira kutibuka kubwibyishimo 'gusinya amasezerano yo kugura francise. Kugirango iterambere rirambye ryubucuruzi, hategurwe gahunda kandi itunganijwe neza mumitunganyirize yumuteguro birakenewe, kandi kubatangira ubucuruzi bwa franchisee, ni ngombwa kumenya ikirango ahabwa, gukora ubushakashatsi bwimbitse no gusesengura isosiyete francisor itanga ubufatanye nubucuruzi nubucuruzi.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.