Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Guhindura peteroli ni ubucuruzi bushobora guteza akaga urebye ko ibigo byinshi bimaze kuba ku isoko kandi bigatanga serivisi zisa. Kugirango ugire icyo ugeraho, ugomba guhitamo francise nziza. Ibi birashobora gukorwa hamagara kumasoko yihariye cyangwa amaduka ya francise. Hano uzasangamo amahitamo akwiye, gereranya ibyifuzo biboneka muriki gihe. Gusimbuza amazi mumodoka ninzira ishinzwe cyane, mugihe uyishyize mubikorwa, umuntu ntashobora kwibeshya no kwemerera amakosa yose. Inzobere zujuje ibyangombwa akenshi zikora muri ibyo bigo.

Wowe, nkuhagarariye francise, utegetswe gutanga serivise nziza murwego rwo kutangiza ishusho yikimenyetso. Guhindura peteroli bigomba gukorwa cyane hakurikijwe amabwiriza, bivuze ko ukeneye abakozi babishoboye. Urashobora kubaha akazi ukoresheje serivisi zihariye, ugomba kugenzura buri muntu kugiti cye. Nyuma ya byose, ubumenyi bwa tekinike bwinzobere bugira uruhare runini mugushyira mubikorwa ubu bwoko. Uzashobora kwitondera bikwiye amavuta no kuyasimbuza, ukora kuri francise. Uyu ni umushinga wubucuruzi, ushyira mubikorwa ushobora kugera kubisubizo bitangaje no gutsinda abanywanyi bose.

Niba uri mubucuruzi bwamavuta ukayagurisha asimbuye, noneho francise izafasha kubaka ubu bwoko bwubucuruzi butanga umusaruro ushimishije kandi ntibukwiye kuba buhagije kugirango wishyure ikiguzi cyawe gusa. Uzashobora kandi kwinjiza no gukuramo ijanisha runaka ryinjiza kuri francisor. Nyuma ya byose, imisanzu itandukanye izatangwa buri kwezi. Ubwa mbere, mugurisha francise yo guhindura amavuta, wemera kwishyura ijanisha ryibiciro byo gutangira ako kanya. Ibi byitwa inshuro imwe, bishobora guhindurwa bivuye mu kidage nkigice kinini. Umubare w'amafaranga ntabwo ari ubwishyu bwonyine ugomba kwimurira abahagarariye ibirango.

Mugihe ugurishije francise yo guhindura amavuta, uzishyura kandi amafaranga yimisoro. Iyi ntererano iri hagati ya 2 na 6% yinjiza buri kwezi. Mubyongeyeho, hari amafaranga yitwa kwishura ibikorwa byo kwamamaza kurwego rwisi. Mugihe ugurishije francise yo guhindura amavuta, uzishyura kandi umugabane wawe mubikorwa byo kwamamaza francisor akora murwego rwisi. Nibikorwa bisanzwe bikoreshwa namasosiyete hafi ya yose ashishikajwe no kumenyekana.