Ubucuruzi bwiteguye francise nintangiriro yoroshye yo gutangiza umushinga wawe. Ubucuruzi bwateguwe bwubucuruzi nubucuruzi butezimbere neza hamwe ninjiza ihamye. Nkuko bisanzwe, ibicuruzwa cyangwa serivisi byakunze umuguzi, ikirango kiramenyekana byoroshye kandi gifite ubuziranenge bwiza. Kugura ibicuruzwa byateguwe byubucuruzi biroroshye cyane, ukeneye gutwara icyifuzo kuri enterineti hamwe na kataloge amagana hamwe na cataloge zitandukanye zatoranijwe mubice bitandukanye kandi ugereranije na bije runaka ushobora kubona. Birasa nkibyoroshye, ariko urashobora kugwa mumutego wabashuka. Akenshi, dummy irashobora gutangwa mubitangwa francises.

Ubucuruzi bwiteguye butangwa mugutezimbere page isanzwe kuri enterineti idakora no kugurisha uburyo. Franchises iratandukanye mubufatanye, irashobora kuba itaziguye, hamwe nabasimbuye nabandi. Amasezerano yubufatanye agomba kwerekana ingingo zubufatanye, amafaranga yatanzwe mugutangiza umushinga nibikoresho bifatika. Mbere yo gukora amasezerano, ni ngombwa kwiga byose, gusuzuma inyungu zose zubufatanye. Ntabwo byababaza kwiga uburambe bwabashobora guhatana. Ibintu byiza byubucuruzi bwateguwe neza: umuguzi azi ibicuruzwa cyangwa serivisi bitangwa na francisee (kubwibyo, nta mpamvu yo guteza imbere uburyo bwo kugurisha, ubu buryo buracibwa), nta mpamvu yo gukoresha ibikoresho bifatika mukwamamaza. Gutegura neza gahunda yo gukora bisobanura guha akazi abakozi, serivisi, abatanga ibikoresho, ibikoresho, nibindi.

Inyungu zirimo kandi ubufasha butangwa numujyanama wageze ku ntsinzi mu bucuruzi bwe, gutanga inguzanyo ku buryo bworoshye, no gushora imari (mu bihe bidasanzwe). Ibintu bibi byo gukora ubucuruzi bwubucuruzi bwiteguye bivuze gukurikiza byimazeyo amahame nubuziranenge kuva muri francisor (ibintu byose byanditswe mumasezerano yubufatanye), kwishyura buri gihe cyubwami, gusesa amasezerano mubihe bitari byiza kuri franchisee. Niki ukeneye kumenya kugirango ufungure neza ubucuruzi bwa francise? Mbere ya byose, hitamo icyo ushaka kuva mubucuruzi bwawe, kugena icyerekezo, gushyiraho ingengo yimari, gusesengura ingaruka zishobora kubaho nuburyo bwo kubikemura. Icyerekezo cyo gufungura francise izwi cyane: ibiryo, imyambaro, inkweto, imitako, imyambaro yabana n ibikinisho, uburezi, umusaruro wibicuruzwa, inganda zubwiza (inzu yo kogosha, salon yubwiza), serivisi za serivise, amahugurwa, nibindi byinshi. Intambwe ikurikira ni uguhitamo francisor ikora neza kugirango ikurikirane ibyifuzo byose. Noneho wige isoko, usesengure imirimo yabanywanyi bawe, gerageza uhindure ibibi byakazi kabo mubyiza byawe. Kugirango utangire neza, ni ngombwa gusuzuma ubushishozi ubushobozi bwawe bwamafaranga.

Gereranya ikiguzi cyumushinga, menya niba ukeneye gufata inguzanyo, ugaragaze ishusho yuzuye yubukungu bwawe. Isesengura rya francisor ryerekana urwego rwinjiza, igihe cyo kuruhuka ku isoko, umubare wabafatanyabikorwa. Reka francisor iguhe ishusho yimari yuzuye, igihe cyo kwishyura. Ro kwishura, niki? Ibicuruzwa ni amafaranga yishyurwa buri kwezi yo gukoresha izina ryirango. Umubare w'ubwishyu uteganijwe mu masezerano. Muri iki kibazo, ibisobanuro bidasobanutse ntibigomba kwemererwa, ibipimo byose bigomba kuba bisobanutse kandi bihagije. Reba umukunzi wawe mumasoko afunguye kugirango urebe niba amakuru yabo azwi kubaguzi ahuye nukuri.

Ni ngombwa ko franchisee izi neza inganda zatoranijwe, ibi byihutisha cyane inzira yo kuzamura dosiye yumuntu. Kora impapuro z'umugurisha, amategeko y'ibikorwa bye byemewe, n'ibirango. Ongera usuzume garanti yatanzwe nugurisha. Niba umugurisha akorana nibirango byisi yose muri serivisi, iki nikimenyetso cyuko atuje kandi azwi cyane. Amakuru yemewe kubyerekeye francisor arashobora kugenzurwa mubitangazamakuru bifunguye, cyangwa urashobora gusaba mu buryo butaziguye, hanyuma ukareba amakuru yo kwiyandikisha, impushya, nibindi. Niba aya makuru yihishe, nibyiza kudafatanya nu ugurisha. Witondere ko amasezerano akubiyemo amasezerano asobanutse yubufatanye, ntabwo interuro zidasobanutse nkinkunga yo murwego rwo hejuru, imicungire yamamaza, nibindi.

Biroroshye gucunga ubucuruzi bwateguwe na francise niba ubonye ibihe byose byubufatanye mbere. Guhitamo francise birashobora gukorwa kurubuga rwacu. Dufite urutonde rworoshye rwa francise yiteguye kuva mubirango byo murugo no mumahanga. Twakusanyije ibintu bishya kandi byingirakamaro muri 2021. Dukorana gusa nibirango byizewe. Ibyifuzo byateguwe bishyizwe hamwe ugereranije nishoramari rikorwa. Turagutekereza kandi dutanga ibisubizo byageragejwe gusa.

Shakisha ubucuruzi bwawe bwiteguye hamwe natwe.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Icyo kataloge ya francise nukugura ubucuruzi bwiteguye. Uyu munsi, ukoresheje mushakisha iyariyo yose, urashobora kubona ibikoresho byinshi kumurongo byakira kataloge ya francise yatanzwe kubigura. Kuburyohe bwose, ibyo ukunda, ubushobozi bwimari nubuyobozi. Nibyo, ibi biroroshye cyane mugihe umuntu ashobora kureba amajana mumahitamo mugihe gito hanyuma agahitamo inzira ijyanye na gahunda ye. Hamwe nurwego rugezweho rwiterambere rya sisitemu yo kwishura amafaranga, birashoboka kugura francise yiteguye byoroshye kandi byihuse, tutitaye aho francisor nkuru ikorera kwisi. Mugihe ukorana nubuyobozi bwa catalog, ugomba kuzirikana ko urubuga rwandika inyungu zawe muburyo bumwe cyangwa ubundi bwoko bwa francise.

Mugihe kizaza, uzakira ubutumwa bwa burimunsi hamwe nubucuruzi bushya butangwa kubufaransa, busa mumitungo yabo nibikorwa warebye muri kataloge. Ububiko bwiza, butunganijwe neza butanga uburyo bwiza bwa ba rwiyemezamirimo, bashaka kugura uburenganzira bwo gukora murwego rwumushinga witeguye, kukuyobora mubyifuzo byinshi, gutanga ubushakashatsi bwihuse no guhitamo amakuru.

Ububiko busabwa burasa nkubundi rubuga urwo arirwo rwose. Igomba kuba mumirongo 10 yambere yubushakashatsi, ifite traffic nyinshi, imiterere yumvikana kandi yumvikana, kimwe no gushakisha amakuru asabwa sisitemu yoroshye. Abashyitsi ntibagomba kumara amasaha batora francise yo kugura. Byongeye kandi, amakuru agomba kuba mashya kandi afite akamaro, kandi ntatange igihe cyashize umwaka ushize ibisubizo byateguwe. Ibiri muri ubwo bubiko bivugururwa buri munsi kandi ntibikubiyemo gusa ibisobanuro bya sosiyete ya francisor gusa ahubwo binaganira kubitumanaho na ba nyirabyo (ibi nibyingenzi kubashaka kugura francise), amateka yo gushiraho no guteza imbere ubucuruzi, Ubufatanye bwambere, nibindi. Byongeye kandi, kataloge isanzwe ishyira mubikorwa uburyo bugezweho bwo kwamamaza, kumenyekanisha, no kuzamura francise nkibintu byo kugurisha no kugura, gusesengura inyungu ndetse no kubara byateguwe byikoranabuhanga ryishura.

Kenshi cyane, kataloge itanga amahirwe yo kubaza ikibazo, kubona inama, cyangwa ibyifuzo byinyongera. Nibyo, nkuko bisanzwe, serivisi nkizo zirishyurwa, ariko amahirwe yo kugura inyungu uburenganzira bwo kwinjira mubucuruzi bwatsinze birakwiye. Igitekerezo icyo ari cyo cyose cyo kwihangira imirimo gifitanye isano ningaruka (niyo bigeze ku gitekerezo cyashyizwe mubikorwa mubikorwa). Impanuro zumwuga rero mubihe nkibi ntizigera zirenga.

Ubufaransa bwinkweto zabana nigikorwa cyo kwihangira imirimo, aho birakwiye ko twibuka ko ari ngombwa kugabana amafaranga yinjiza naba francisor. Bimaze gutangira, intererano imwe yatanzwe. Nibintu bisanzwe biranga francises zose, bivuze ko ntakintu kidasanzwe kirimo. Mugihe ushyira mubikorwa francise yinkweto zabana, birakwiye kandi kuzirikana ko urimo wiyemeza byinshi. Ntabwo ari ukwishyura gusa amafaranga yimisoro namafaranga ya buri kwezi kubikorwa byo kwamamaza ku isi yose, ni inshingano yo kugura ibice cyangwa ibicuruzwa muri francisor. Inkweto z'abana zigomba kugurishwa ukurikije amabwiriza kuva ukora kuri francise.

Aya mabwiriza agizwe nigishushanyo mbonera cyo gushushanya ibibanza, imbere n’inyuma. Byongeye kandi, mugihe ugurisha francise yinkweto zabana, birakwiye kwibuka kwibuka kubahiriza imyambarire y'abakozi. Kugaragara ntabwo kugarukira gusa mubikorwa byo gushyira mubikorwa francise yabana, uzasabwa kandi gukorera abaguzi kurwego rwo hejuru. Kubwibyo, abakozi bagomba guhugurwa kugirango basabane neza nabantu baje kugura ikintu.

Inkweto z'abana nigicuruzwa cyihariye kigomba kugurishwa ukurikije intego yabateganijwe bashobora kugura. Abahagarariye Franchise bazaguha amahirwe yo gukora ubukangurambaga bwo kwamamaza muburyo ubwabo bategeka. Uzakira amakuru yuzuye muburyo bugezweho. Urashobora kuyikoresha kubushake bwawe. Gukorana na francise yinkweto zabana ni umushinga wubucuruzi uzakuzanira inyungu zikomeye mugihe kirekire. Ukeneye gusa kwemeza uburyo bwiza bwo gushyira mu bikorwa uyu mushinga.

Imikorere y'abana ikora neza igomba kuguha amafaranga ahoraho. Ntibagomba kuba bahagije kugirango bishyure ikiguzi gusa kandi ubone amafaranga yawe wenyine. Uzagomba kandi kwishyura francisor kubwamahirwe adasanzwe yo gukora mu izina ryabo. Korana na francise yinkweto zabana murwego rwohejuru kandi noneho uzemeza ko uhora winjiza ibicuruzwa. Uzagira abakiriya basanzwe bazagaruka igihe cyose bakugure ikintu. Kugirango ukore ibi, ukeneye gusa kubakorera neza no gutanga ibicuruzwa byiza.

Ubufaransa kububiko bwinkweto zabana ni umushinga wakazi wo mu biro ugomba gutezwa imbere neza kandi ubishoboye. Ntukemere amakosa ya gahunda yingenzi hanyuma, uzahora utsinze. Niba ukorera kuri francise, ugomba rero gusobanukirwa nabanywanyi bagutera ubwoba. Kora isesengura ryambere ryo guhatanira kubika amakuru yose ajyanye urutoki. Mugihe uhisemo francise, reba urubuga rwihariye. Ubu bwoko bwa portal bwitwa ububiko cyangwa kataloge.

Ngaho urashobora guhitamo inzira nziza, ubifashijwemo hazabaho amahirwe yose yo kugera kuntego zawe. Niba ukoresha ububiko bwabana bwaba francised, ugomba rero kumenya neza ingaruka zishobora kubangamira. Birashobora kuneshwa byoroshye mugihe utondekanya kandi ukabizirikana. Niba ugurisha inkweto z'abana, noneho iduka rya franchise nuburyo bwiza bwo koroshya akazi ka biro. Na none, automatike ntigomba kwirengagizwa, kubera ko kuba hariho software nziza-nziza bizaguha ubushobozi bwo guhangana byoroshye nibikorwa byubu.

Inkweto z'abana mububiko bwa franchise zigomba guhora mububiko. Birakenewe gutanga urwego rwiza rwa serivisi, kimwe no kuboneka kubicuruzwa. Ubwoko bwiza buzaguha inyungu ziyongereye zo kuba ushobora gukoresha ikirango kizwi. Mu buryo nk'ubwo, uburambe bwa francisor buzagufasha gushyiraho ibikorwa byo mu biro ukurikije ingero nziza. Niba uri iduka ryinkweto zabana bato, ugomba kumenya ko ibikorwa nkibi bishobora guteza akaga. Mubyukuri, ukurikije kugura ibicuruzwa bifite ubuziranenge, ibisabwa na leta cyangwa abaguzi ubwabo birashobora kukurega.

Kandi, francisor irashobora kugenzura umushinga mukorana. Kubwibyo, mugihe ukorera munsi yubufaransa kububiko bwinkweto zabana, ugomba kuba witeguye kugenzura ibyo ari byo byose nibihe bitunguranye. Kandi, nkuko mubizi, niba umuntu aburiwe, aba yitwaje imbunda mbere. Shakisha amakuru agezweho kandi witegure gutsinda ibibazo.

Imyambarire y'abana n'inkweto francise iguha numubare munini wibyiza byo guhatanira. Niba byose byashyizwe mubikorwa neza, noneho kuganza kumasoko bizaba bifite umutekano wuzuye. Iyo ukorana na francise, birakwiye kwibuka ibikorwa nkibi bisaba amafaranga. Ugomba kwishyura amafaranga buri kwezi. Shyira mubikorwa francise yabana bawe kugirango bizane urwego ntarengwa rwo kunguka. Noneho uzashobora kwishyura francisor watanze inyungu nkiyi ntakibazo.

Hindura francise yawe kugirango ubashe guhuza imyenda yabana muburyo bwiza kandi bwiza. Birakenewe gutanga byihuse serivisi nziza kubakoresha. Kugurisha ibicuruzwa byawe mubwenge ukoresheje software iboneye. Bituma bishoboka guhangana byoroshye nubwinshi bwabaguzi. Niba ukunda imyambarire y'abana n'inkweto, kora akazi ko mu biro nkigice cya francise. Kubwibyo, wihaye amahirwe meza yo gutandukana vuba mubayobozi. Birakenewe kuganza neza iyo myanya aho ufite inyungu zikomeye zo guhatanira.

Urashobora kubishyira mubikorwa byoroshye, bityo, intsinzi izaguherekeza. Niba ukunda imyambarire y'abana, francise iragufasha kugurisha ibintu nkibi byinkweto byubahiriza amategeko abigenga. Gusa urashobora kwemeza gahunda yubucuruzi yujuje ubuziranenge ukoresheje amakuru yose ajyanye. Mugihe ukorana nimyambaro yabana ninkweto, kugira francise biguha amahirwe akomeye yo gukora impapuro byoroshye. Ugomba buri gihe kumenya neza ko franchise ntakindi kirenze amahirwe yo gukora murwego rwikirango kizwi, kizwi kandi cyatsinze. Kora ukurikiza amabwiriza hanyuma ntugire ibibazo bitavogerwa. Kora imyenda y'abana hamwe n'inkweto za francise witonze cyane, witondere abanywanyi.

Ntibagomba kwirengagizwa, gukurikirana buri gihe birakenewe. Icyo gihe ni bwo uzashobora guhangana neza nakazi ko mu biro. Gukemura ibibazo uko bivutse, kandi witegure mbere yigihe. Imyambarire y'abana ikora neza hamwe na francise ni amahirwe yawe yo kugera kurwego rwo hejuru rwunguka. Kora ibikorwa byawe ubishoboye, hanyuma isosiyete iyobore isoko. Ugomba kugira inyungu zingenzi hanyuma ukagira amahirwe yose yo gutsinda guhangana guhangana wagombaga kwinjira. Mugihe cyo kugurisha imyenda, abakozi bose bagomba gukora neza.

Mubyukuri, nkigice cya francise, ntabwo bashinzwe gusa kumenyekanisha ikirango cyawe. Bashinzwe kandi kureba niba francisor itangirika kwangirika. Niyo mpamvu ari ngombwa gutanga amabwiriza yitonze cyane. Mugihe ukorana na francise yabana, ugomba kumva ubwoko bwibicuruzwa bigomba kugenzurwa neza ninzego za leta. Bagomba kuba bafite ireme. Imyambarire yimyambarire ni amahirwe yo gufata umwanya ukomeye ku isoko, gushimangira ubuyobozi bwayo budashidikanywaho. Ntucikwe no kuguha amahirwe akomeye.

Birakenewe gukora dukurikije amategeko yasobanuwe kugirango tutabona ibibazo.