Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ikibuga cyimikino cyabana ni umushinga wingenzi kandi wunguka cyane mubiro biri imbere. Mugihe rero cyo gushyira mubikorwa gahunda ziteganijwe, ntabwo ufite ibibazo byimiterere idashobora kurenga, itegure hakiri kare. Ibi biragufasha guhangana byoroshye imirimo iyo ari yo yose, ukabigeraho neza. Mugukora pepiniyeri y'incuke, ufite amahirwe yose yo kuba ikigo cyubucuruzi gihiganwa. Niba ukora muri francise y'abana, ugomba rero gukurikiza byimazeyo amabwiriza, gukurikiza amategeko yikibuga no guhindura, kandi muri rusange, ufite amahirwe yose yo gutsinda. Bagomba gukoreshwa ntarengwa kugirango bongere urwego rwinyungu.

Koresha ikibuga cyimikino muburyo bugabanya umutekano wabasuye. Kugirango ukore ibi, birakenewe kuguza amabwiriza, ibipimo, nibisanzwe muri francisor. Ugomba kubikoresha neza, uhuza nukuri kwaho. Guteza imbere ikibuga cyabana bawe kugirango urwego rwohejuru rworohereza abaguzi. Ugomba gutanga uburambe bwiza bushoboka bwo guhuza abakiriya bababaza. Noneho barongera bashaka kuza aho uri, kimwe no kugura serivisi cyangwa ibicuruzwa.

Hindura ikibuga cyabana bawe kugirango winjize amafaranga menshi kandi ugabanye ibiciro. Mubyukuri, ntugomba kubika aho bitemewe. Nibijyanye no kuzamura ibiciro, ntabwo kuzigama utabishaka. Nkigisubizo, umaze kubona urwego rwohejuru rwinjiza bitewe na francise, ugabanya agaciro ko kubungabunga ikibuga. Nkigisubizo, ubona ingaruka zikomeye zo guhuriza hamwe. Ingaruka yumubare, isa nindege ya HEAT yindege, nindege ikomeye yinjira mubirwanisho byabanywanyi kandi ikemerera kuganza isoko.

Ufite amahirwe yose yo gutsinda wizeye kandi ujyana francise kurwego rushya. Ubunyamwuga bwabakozi bugomba kuba hejuru cyane bishoboka kuburyo buriwese akora neza imirimo yumurimo utaziguye. Birumvikana ko inzobere mu bijyanye n’imikino ngororamubiri y'abana zigomba kugira ikinyabupfura no kuvugana neza n'abaguzi.