Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubukungu francises nibitekerezo byubucuruzi bisabwa nabakiriya bijyanye nibisabwa kubicuruzwa runaka, ibicuruzwa, cyangwa serivisi. Isosiyete yacu igezweho yitwa USU itanga urutonde rwuzuye rwa francises yishyura byihuse ishobora kwihuta kwamamara ukeneye hamwe nikirangantego kizwi. Inzobere mu biro byacu zizahitamo francise yubukungu, ikore ibiganiro birambuye nabakiriya, aho ingingo nyamukuru ari inyungu zamafaranga, icyifuzo cyiterambere, hamwe no kugera kurwego mpuzamahanga. USU izashobora gutanga urutonde rwibitekerezo bitandukanye byo gushinga imishinga, uko kuzamura ibicuruzwa hejuru, niko ibiciro byubukungu byubukungu. Twabibutsa ko buri bukungu francise ifite igihe cyayo cyo kubona inyungu, kandi abakozi bacu bashyizeho igihe ntarengwa cyo gufata ingamba. Ni muri urwo rwego, byinshi bizaterwa nabakiriya ubwabo, bazamura ubukungu bwubukungu bwungutse, bafite icyifuzo cyo kubona inyungu vuba.

Kugirango tubone urutonde rusange rwamakuru kuri sosiyete yacu, nibyiza kujya kurubuga rwacu rwemewe, hamwe na contact, aderesi, na numero za terefone. Isosiyete ya USU yiteguye gukorana haba n’abakiriya baturutse mu gihugu cyacu ndetse n’abakora mu mahanga bazashaka ubufatanye. Itsinda ryatoranijwe muri USU muburyo burambuye, aho buri mukozi agomba kuba yujuje byuzuye ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya benshi bunguka bazashobora gushinga amashami yinyongera mugihe kizaza kuko, muri ubu bwoko bwubucuruzi, ntukeneye gutangira umushinga guhera. Twabibutsa ko ibyo bifite inyungu nyinshi kubakiriya badashaka kwihangira imirimo bonyine ariko bagashaka uburyo buhamye bwubukungu bwubukungu. Nyuma y’amasezerano, abakiriya bazagira uburenganzira bwo guteza imbere ubucuruzi bwungutse hamwe no kohereza amafaranga yerekeranye n’ubukungu bw’ubukungu, byongeye kandi, mu buryo bw’amakuru, hazatangwa ubumenyi bw’ingenzi mu kubaka ibicuruzwa byagenze neza kuva amahugurwa azakorwa. n'inzobere zacu.

Niba ushaka ibicuruzwa byubucuruzi bifite ireme kandi byiza, ugomba gufatanya na USU kugirango bigufashe guhitamo ubukungu bwishyurwa byihuse mumahanga.

Ubufaransa. Ibirori byabana ni umwanya munini wo kwerekana guhanga kwa rwiyemezamirimo - francisee. Ibirori byabana bato ni amahirwe atagira imipaka yo gukora ibirori byose byamabara kubana, guturika kw'ibitekerezo n'ibitekerezo bya fireworks nziza, ibirori. Franchise kubirori byabana ni umurima udahingwa kugirango ukore ibirori bishimishije, bishimishije kubana, hamwe nitsinda ryayo rya animasiyo, kandi rwose ubucuruzi bwunguka gushora amafaranga mubirango bizwi neza. Ku isoko rya francise, mugutegura ibirori byiminsi mikuru yabana, hari umubare uhagije wifuza kugirana amasezerano na francise na ba rwiyemezamirimo. Ariko, ntabwo abafaransa bose bafite ubufatanye bufatika.

Benshi muribo bazi gusa gukusanya imisanzu imwe, hanyuma "gukaraba intoki" kandi babujijwe gutanga ubufasha nyabwo. Impamvu nyamukuru yo guhitamo neza umufatanyabikorwa - francising, nicyubahiro cyumwuga cyo gutanga francising, gukurikiza indangagaciro zemewe hamwe numuhamagaro wo gukora ibirori byabana, ibirori bikomeye, karnivali nyayo yibyishimo nibyishimo byabana, kandi ntibakubitwa, ibintu byose birambiranye hamwe itsinda ryiruka muruziga. Nk’uko amakuru afunguye abitangaza, ishoramari mu gutegura ishyirwaho ry’imyidagaduro ku bana ryishyura mu mezi 3. Ariko kugirango ubucuruzi butere imbere kandi budahagarara, birakenewe guhora tunonosora ibintu byabaye hamwe namabwiriza yo gukora ibiruhuko. Ibipimo byogutegura kugurisha no gutumanaho nabakiriya-abana nababyeyi babo bigomba kuvugururwa kuri gahunda. Ba rwiyemezamirimo ba Franchisee bagomba guhora bakora ubushakashatsi bwamamaza ku isoko rya serivisi mu karere kabo, mu mujyi, ndetse n’aho barusha abo bahanganye, mu kwerekana ibitaramo by'amabara ku bana, bishimye kandi baseka.

Ikigo cy’amashyaka y’abana francise gikora neza, ariko gusa bisabwa kubishyira mubikorwa kandi bihamye. Mubyiciro byo kwitegura, birakenewe gukora ibikorwa byinshi bitandukanye bifasha kugabanya igihombo. Kugira gahunda, mukumenya ko franchise aribyiza cyane. Ugomba kuyikoresha kurenza urugero. Tegura ibikorwa byawe ukurikije uko isoko ryifashe. Niba uhisemo gukoresha francise, noneho ikigo cyawe kigomba kwitabwaho neza.

Nukuri mubyukuri kubishushanyo mbonera. Imyambarire y'abakozi, kodegisi yikibanza igomba kubahirizwa hubahirijwe byuzuye amabwiriza yabigenewe. Niba ukoresha ikigo cya francise kandi ugategura ibirori byabana, ugomba rero gutekereza kumutekano wabana. Erega burya, ushinzwe abo washinzwe. Kubwibyo, ibirori byo kwizihiza ntibigomba guhuzwa nibikorwa byose bitemewe kubantu nkabo. Witondere neza iminsi mikuru yumwana yumuryango wabo, ujyane ikigo cya franchise kurwego rushya rwumwuga. Birakenewe gukora cyane kandi neza mugihe twirinze amakosa muri gahunda yingenzi.

Kurikiza amabwiriza ya francisor kandi ntakibazo azagira. Niba ukora ibikorwa byumugoroba wabana nkigice cyikigo cya francise, noneho amakuru yakiriwe nuhagarariye ikirango agufasha kugera kurwego rushya rwumwuga. Shyira mu bikorwa neza bishoboka.

Gukorana n’amashyaka y’abatarengeje imyaka ni umushinga, ukora ibyo, ugomba kumenya neza ko ugomba kubona urwego kurenza uwariwe wese udakoresha abanywanyi ba francising. Ibi ni ukubera ko ukeneye kwishyura uburenganzira bwo gukora ibikorwa mwizina rya francise. Kwishura birashobora gushika kuri 9% buri kwezi. Mubyukuri, ijanisha ryinyungu zishyuwe nkintererano zirashobora kuba munsi ya 9%. Mubisanzwe, ibice bibiri buri kwezi byiyongera kuri 3 kugeza kuri 9%, bibarwa nkijanisha ryinjiza buri kwezi. Nibikorwa bisanzwe, mubisanzwe ntabwo ari ibirori byabana gusa francise.

Ibikorwa hafi ya byose bya francise bikorwa murubu buryo. Kubwibyo, ukomeza kuzirikana iki kintu. Mugabanye amafaranga yimisoro muganira nabashinzwe imyidagaduro yabana ba nyiri francise.

Ikigo cyibiruhuko franchise numushinga wubucuruzi udafite akamaro. Mugukorana nayo, kimwe nabandi benshi, birakenewe ko tumenya ingaruka niterabwoba. Gukorera muri kariya gace ka francise, witegure kwibasirwa nabanywanyi, irinde ibihe bidashimishije, witegure hakiri kare. Kimwe nizindi ngaruka, imbaraga, nintege nke za francise urashobora kuboneka ukoresheje igikoresho cyitwa SWOT isesengura. Gucunga ikigo cyawe hamwe nubushobozi buhebuje, ukaguha ibitekerezo bikwiye kandi ukazana ishyirahamwe ryibiruhuko kumwanya wumuyobozi wisoko, biganisha kumurongo ukomeye kubatavuga rumwe nabo. Ikibazo cyibiruhuko ubwacyo gitanga ibikoresho byiza byakazi.

Amabwiriza yabo kandi kandi yingirakamaro yatanzwe na francisor, ufite inyungu kugiti cye kumusaruro mwinshi wamafaranga yikintu cya francise.

Ibikorwa bya francise birimo amafaranga menshi. Iya mbere ni ubwishyu bumwe. Bimaze gutangira, ikigo cyibiruhuko cyishyura francisor. Nyuma yo kurushaho kuzuza ikigo, inshingano zawe zirimo kwishyura bibiri: amafaranga yimisoro, kugeza kuri 6% yinjiza, namafaranga yo kwamamaza. Ibi byose birakenewe kuva umuyobozi atanga umubare munini wibikoresho bitandukanye byamakuru, ikoranabuhanga, tekinike, uburyo, gahunda zubucuruzi, nibindi bintu. Mugukoresha byinshi muribi byose, ubona amafaranga menshi kumafaranga yawe, bityo ibiruhuko nibikorwa byikigo francise itanga urwego rwo hejuru rwinjiza.