Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Uruhinja rwa pisine rwabana rukora neza kandi rugufasha kuzamura imibereho yawe. Ibi bibaho bitewe nuko iyo ukorana na francise, ufite ibyiza byinshi kandi byiza. Barashobora gukoreshwa mumarushanwa yo guhatanira kugera kurwego rushya rwumwuga. Uruhinja rwabana ni umushinga wubucuruzi utwara ingaruka zimwe. Birashobora kuneshwa byoroshye niba witeguye neza. Niba uhisemo gutangira pisine francise, noneho urwego rwumutekano wabaguzi rugomba kuba hejuru bishoboka.

N'ubundi kandi, impanuka zirashobora kwangiza izina ryawe kandi biganisha ku manza. Witondere uruhinja rwitondewe kugirango abana batumva bakomeye. Ikidendezi cya pisine kigufasha guhangana niki gikorwa, nka rwiyemezamirimo ufite uburambe yamaze gutekereza kuri byose kandi yiteguye kuguha amakuru yawe. Ugomba kuriha ibi kuko impinja nabana bahuriza hamwe uburenganzira bwamafaranga. Bikorwa gusa nyuma yo kwishyura imisanzu runaka. Ubwa mbere, ni igabanywa rimwe. Iyo ushyira mubikorwa francise yumwana, ingano yayo irashobora kuva kuri 9 kugeza 11%.

Byongeye kandi, ugomba kwishyura amafaranga buri kwezi. Niba uhisemo guhangana nibicuruzwa byabana hanyuma ukabaha serivisi za pisine kuri francise, noneho kora ibisobanuro mubakozi, kandi n'ababyeyi bakeneye gusobanura ingamba z'umutekano zigomba gukurikizwa. Nibwo noneho ushobora kwikingira uko bishoboka kwose impanuka. Abashinzwe umutekano bagomba kuba ku kazi kuri pisine yawe igihe cyose. Uhagarariye franchise rwose araguha andi mabwiriza yuburyo bwo kurinda abashyitsi bawe ibintu bitandukanye bidashimishije. Ubwanyuma, urasaba francisor gusangira ubunararibonye bwe. Kubwibyo, wishyura amafaranga mugabana amafaranga yakiriwe.

Hamwe na francise yumwana, ushobora guhura nibibazo bitandukanye. Bagomba kuneshwa neza bishoboka, bayobowe namahame n'amabwiriza. Buri gihe ukore uko bikwiye mubihe byubu wiga imibare iriho. Iremera gusobanukirwa uko isoko imeze nibibera mumuryango wawe. Korana na francise yumwana kandi ukorere abana uko bishoboka. Noneho abantu bazashaka kongera kuvugana nawe kuko bazamenya ko bazahabwa serivisi nziza.