Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amashuri y'incuke ni umushinga wubucuruzi utanga ikizere, aho ugomba kwita cyane kumutekano kuko abana aribo bafite agaciro kubantu benshi, kubwibyo, niba ubifata kubwo gukabya, ugomba kwitonda cyane. Niba uhisemo gutangiza ishuri ryincuke, noneho francise igomba guhitamo witonze. Umushinga wubucuruzi watsinze cyane usezeranya urwego rwo hejuru rwinjiza azakora. Gukorana na francise y'incuke nabyo bisaba ubwoko butandukanye bw'imisanzu. Irashobora kuba umusanzu umwe niba utangiye umushinga wubucuruzi. Nibyiza kwishora muri francise kuko iguha ibikoresho byose byingirakamaro ushobora gukemura hafi yimirimo yose yo mubiro.

Byongeye, uzabona uburyo bwo murwego rwohejuru. Ibi bizatandukanya neza ishuri ryincuke nigereranya kumasoko. Niyo mpamvu franchise ari ishoramari ryunguka.

Amashuri y'incuke agomba kwitabwaho bikwiye kugirango utagira ibibazo mugihe ushyira mubikorwa francise. Ibikorwa byose bikenewe birasabwa gukorwa hakurikijwe amabwiriza. Ibintu bito bitandukanye, harimo imyenda y'abakozi, bigomba kwigana umwimerere. Kugirango ukore ibi, uzakira amakuru akenewe, wenda nibikoresho bimwe. Kurugero, umwambaro urashobora kuboneka byoroshye muri francisor mugihe ugeze kumasezerano nkaya. Ubufaransa bwikigo cyita kubana kizakora neza niba utegura gahunda yubucuruzi kurwego rukwiye.

Korana na francise y'incuke kugirango urenze abanywanyi bose badafite uburyo bwikoranabuhanga butunganye kandi badashobora gukora ubucuruzi nkuko ubishoboye.

Amashuri y'incuke ni umushinga wubucuruzi, ugashyira mubikorwa, ufite amahirwe yose yo gutsinda gusa kuko uzagira inyungu muguhangana kurushanwa bimaze gutangira. Ariko, ugomba kwishyura francisor kubwiyi nyungu. Azategereza intererano zimwe muri wewe, zishobora gutandukana mwijanisha. Mubisanzwe, niba ukoresha francise yincuke, kugabanywa kugera kuri 9% yinjiza buri kwezi cyangwa kugurisha. Byose biterwa nuburyo muganira nabahagarariye ibirango. Ubufaransa ni ubwoko bwibikorwa mugihe wowe, nkuko byari bimeze, ukodesha uburenganzira bwo gukora ikirango; hiyongereyeho, francise yikigo cyabana irashobora kandi gutanga amahirwe yo kubona umutungo runaka wa gahunda yo gukoresha kubayobozi b'ikigo.

Ubufaransa bukomeye bwikigo cyita kubana bizagufasha guhangana vuba ninshingano zumusaruro, kuko ushobora kuyoborwa namabwiriza yabigenewe.

Niba uhisemo gushyira mubikorwa francise yincuke, ugomba rero gukora isesengura ryapiganwa mbere. Birumvikana ko ugomba no gukora isesengura rya swot kugirango ugenzure neza imbaraga zawe n'intege nke zawe. Ibi bipimo birashobora kugereranywa n’imibare yabanywanyi, bityo, ukiha amahirwe yo gukorana neza namakuru. Ubufaransa bwincuke buzakora neza, mugihe amategeko n'amabwiriza yose yubahirijwe neza, ushobora kubiganiraho na francisor hakiri kare. Ni ibisanzwe kuri wewe guhuza neza nabakozi cyangwa abahagarariye ibirango mugihe ushyira mubikorwa umushinga wubucuruzi. Akenshi, urashobora kubaza ibibazo byose ushimishijwe no kubona ibisubizo bizagufasha gufata ibyemezo byiza byo kuyobora.

Umukozi wese wikigo mukorana azishimira gusangira nawe uburambe kuko bushishikajwe no kuzamuka kwinjiza.

Inyungu zitaziguye za francisor mugushyira mubikorwa neza francise yincuke yawe ni ukubera ko ugabana amafaranga yawe nishirahamwe. Niyo mpamvu ugomba gukora ibikorwa byawe byubucuruzi neza bishoboka. Erega burya, amashuri y'incuke asanzwe adakorera kuri francise ntabwo agomba gukuramo amafaranga. Nawe, nawe, uzishyura kugeza 9% buri kwezi. Ibikorwa byo kwamamaza kwisi byishyurwa na franchisee. Mubyongeyeho, hari umusanzu witwa royalties.

Amafaranga yo gushyira mu bikorwa francise yincuke arashobora kuva kuri 2 kugeza kuri 6%. Umubare nyawo uterwa numubare winjiza, kimwe namasezerano ushobora kugirana na francisor.

Ubukungu francises nibitekerezo byubucuruzi bisabwa nabakiriya bijyanye nibisabwa kubicuruzwa runaka, ibicuruzwa, cyangwa serivisi. Isosiyete yacu igezweho yitwa USU itanga urutonde rwuzuye rwa francises yishyura byihuse ishobora kwihuta kwamamara ukeneye hamwe nikirangantego kizwi. Inzobere mu biro byacu zizahitamo francise yubukungu, ikore ibiganiro birambuye nabakiriya, aho ingingo nyamukuru ari inyungu zamafaranga, icyifuzo cyiterambere, hamwe no kugera kurwego mpuzamahanga. USU izashobora gutanga urutonde rwibitekerezo bitandukanye byo gushinga imishinga, uko kuzamura ibicuruzwa hejuru, niko ibiciro byubukungu byubukungu. Twabibutsa ko buri bukungu francise ifite igihe cyayo cyo kubona inyungu, kandi abakozi bacu bashyizeho igihe ntarengwa cyo gufata ingamba. Ni muri urwo rwego, byinshi bizaterwa nabakiriya ubwabo, bazamura ubukungu bwubukungu bwungutse, bafite icyifuzo cyo kubona inyungu vuba.

Kugirango tubone urutonde rusange rwamakuru kuri sosiyete yacu, nibyiza kujya kurubuga rwacu rwemewe, hamwe na contact, aderesi, na numero za terefone. Isosiyete ya USU yiteguye gukorana haba n’abakiriya baturutse mu gihugu cyacu ndetse n’abakora mu mahanga bazashaka ubufatanye. Itsinda ryatoranijwe muri USU muburyo burambuye, aho buri mukozi agomba kuba yujuje byuzuye ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya benshi bunguka bazashobora gushinga amashami yinyongera mugihe kizaza kuko, muri ubu bwoko bwubucuruzi, ntukeneye gutangira umushinga guhera. Twabibutsa ko ibyo bifite inyungu nyinshi kubakiriya badashaka kwihangira imirimo bonyine ariko bagashaka uburyo buhamye bwubukungu bwubukungu. Nyuma y’amasezerano, abakiriya bazagira uburenganzira bwo guteza imbere ubucuruzi bwungutse hamwe no kohereza amafaranga yerekeranye n’ubukungu bw’ubukungu, byongeye kandi, mu buryo bw’amakuru, hazatangwa ubumenyi bw’ingenzi mu kubaka ibicuruzwa byagenze neza kuva amahugurwa azakorwa. n'inzobere zacu.

Niba ushaka ibicuruzwa byubucuruzi bifite ireme kandi byiza, ugomba gufatanya na USU kugirango bigufashe guhitamo ubukungu bwishyurwa byihuse mumahanga.

Amashuri yigenga yincuke araguha amafaranga ahoraho kumafaranga. Kugirango ukore ibi, ugomba guhangana na francise witonze, wize ibyangombwa byatanzwe. Ibipimo ngenderwaho bitanga ubushobozi bwo kwigana ubudahemuka inzira yinganda yatumye abikorera ku giti cyabo bagera ku ntsinzi. Ntugomba guhimba ikintu wenyine, gerageza. Ukeneye gusa gufata uburambe buriho no kubishyira mubikorwa mumuryango wawe. Niba uyobora ikigo cyigenga cyita kubana, amahitamo yo gukorana na francise agomba gutekerezwa byibuze kugirango ibikorwa byogukora neza.

Urashobora gushushanya neza icyumba ukurikije umwimerere, nawe uzahabwa kode yo gushushanya. Mu buryo nk'ubwo, imyambarire y'abakozi b'incuke irafasha. Urashobora kwambika abakozi b'ishuri ryigenga ryigenga kuburyo bihuye neza nurugero rwa francise. Ibi bitanga inyungu zo guhatanira guhangana nabahanganye bakomeye. Urashobora gutsinda guhangana kwabanywanyi, gutanga amahirwe yose, kuganza isoko, kunguka ikirenge mucyerekezo cyiza kugirango ugire amahirwe yose yo kugera kubisubizo byiza.

Tanga ishuri ryigenga ryigenga francise muburyo bukwiye bwo kwitabwaho kandi rwose bizaguhemba. Urashobora guhangana neza nabatavuga rumwe nawe. Kugira amakuru agezweho agufasha gutsinda ibitero byimiryango ikurwanya. Umufaransa yishimiye gusangira nawe amakuru. Yiteguye gutanga hafi ya byose, uhereye kuri gahunda yubucuruzi idasanzwe kugeza ku ikoranabuhanga ryo mu rwego rwo hejuru. Ukeneye gusa kuba ushobora gukoresha ibi bikoresho nurwego ntarengwa rwo gukora neza.

Nka francisee yigenga yigenga, birumvikana ko uhura namarushanwa. Ugomba kwitegura ko bamwe mubatavuga rumwe nabo bashobora kwifashisha inzira zubuhemu rwose. Gusa niba witeguye neza, amacenga yabo ntazagira ingaruka zikomeye kandi uzatsinda byose. Ishuri ryigenga ryigenga ryongera cyane amafaranga yinjiza kuri bije, ukorana na gahunda ntarengwa, yumvikana, hamwe nubushobozi. Uzagira intsinzi ndende. Gukorana umusaruro hamwe na francise yigenga yigenga ninzira yawe yo gutsinda.