Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Franchises muri Biyelorusiya ni amahirwe akomeye kubakozi bose kwipimisha mubikorwa bishya byubucuruzi. Nka rwiyemezamirimo. Kuri benshi, intego nkiyi isa nkaho yifuzwa, ariko akenshi ihura numubare munini wo kwivuguruza no gushidikanya, kuko ntabwo abantu bose bumva biteguye ubucuruzi bunini. Kubwibyo, Biyelorusiya iracyari mu mpinduramatwara ya francise, igihe bazatangira gukoreshwa cyane. Urashobora kuba uwambere mugukingura ubucuruzi bwawe bushingiye kumurango witeguye!

Rero, kugirango utangire, ugomba gukomeza gutekereza kumpamvu francises ikenewe nicyo aricyo. Noneho uzasobanukirwa amahirwe ufite yo guteza imbere ubucuruzi bwawe neza. Rero, mbere yuko dutangira kwerekana icyo francises aricyo, turashaka kongeraho ko ubu hariho benshi muribo kandi hafi ya bose bashya cyangwa umucuruzi wateye imbere bazashobora kubona ikintu mubushobozi bwabo bwamafaranga kandi bakunda, ikintu cyujuje ibisabwa byombi ube mwiza. Kubera ko bizahuza neza nibyo bategereje kandi bakeneye. Ubwinshi bwisoko rya francise butanga amahirwe meza yo gukora ibi. Ikintu cyingenzi nukwegera ubushakashatsi bwawe neza kandi ukirinda ikosa ryica.

Noneho mubyukuri ni francise? Ubufaransa nubucuruzi bwiteguye ubona kugirango uteze imbere mubindi bihugu, umujyi, cyangwa akarere. Mubisanzwe, wishyura ikirango, paki yinyandiko, uburyo bwateguwe bwuburyo bukoreshwa, inama zo kuzamurwa, hamwe nicyubahiro kizwi. Emera ko ibyo bidahagije, kuko ikintu kigoye cyane muri iki gihe ni ukuvana mu bitazwi kandi ukagera ku cyubahiro cyiza no kwizera muri sosiyete. Ubusanzwe, francise, iguha amahirwe kuva mugitangira cyo kuba umugurisha uzwi cyane muri Biyelorusiya kandi ntabwo ari umuntu utavuzwe izina mubigo byinshi bisa. Biragoye cyane rero gusuzugura imikorere ya francises.

Byongeye kandi, nkuko byavuzwe haruguru, uzakira uburambe budasanzwe bwikigo gikuru, muri Biyelorusiya gishobora kuba kitarigeze cyumvikana na gato. Inzira nyamukuru kuva gutangira kwihangira imirimo kugeza kumenya ibyibanze byambere bizaba bimaze kugukorerwa. Ntugomba gukora amakosa menshi yifuza kuba ba rwiyemezamirimo wowe ubwawe, bidatwara igihe gusa ahubwo binakubita cyane mumufuka! Amafaranga uzigama kubyemezo bitatsinzwe birashobora kwishura kugura francise muri Biyelorusiya, kubwibyo rero bisa nkaho byunguka nonaha. Ariko, urashobora kugira ibibazo byemewe kuriyi ngingo. Kurugero, kuki umuntu yashaka gukorana na Biyelorusiya na ba rwiyemezamirimo bayo? Kuki wagurisha ubucuruzi bwawe kubandi? Nibyiza kubacuruzi?

Yego! Ibi rwose byunguka kuko bitanga amahirwe meza yo kwagura ibikorwa byawe. Ntabwo rwiyemezamirimo wese afite imbaraga zihagije zo guhangana namashami menshi, ariko mugihe kimwe, bashaka kwaguka. Byongeye kandi, umuntu umwe arashobora gusa kuba adafite imbaraga nimbaraga zihagije zo kuyobora amashami menshi, kandi imari imwe nimwe izahora ituruka muri francise. Hanyuma, biragoye rwose kugenzura ubucuruzi mubihugu bitandukanye, urugero, muri Biyelorusiya, mugihe uwashinze ubwe akomoka muri Amerika. Ariko gufungura francise bizatanga imbaraga zo kwaguka, isoko rishya ryinjiza, hamwe numwanya wabonye mugihugu gishya rwose.

Nkuko mubibona, ba rwiyemezamirimo benshi bashobora gushaka gukorana na Biyelorusiya, kuko ibi bifite inyungu nyinshi. Ntabwo rero ubona foromaje muri mousetrap, ariko amasezerano yunguka rwose kumpande zombi. Nukuri, ubu hariho ikibazo kitoroshye cyukuntu utazahura nabashuka, uburyo bwo guhitamo francise ibereye kubwinyungu zawe, imbaraga zawe, nubukungu bwawe, uburyo bwo guhitamo ibereye akarere kawe. Kugirango ugere kubisubizo wifuza, ugomba kwitabaza serivisi zundi muntu. Ariko ntugire ubwoba! Umuturage wa Biyelorusiya azabona inyungu nyinshi zituruka ku bahuza mpuzamahanga kuruta uko azakoresha mu kubaha akazi.

None umuhuza agomba gutanga iki kumpande zombi? Isosiyete yacu ikora muburyo bwo guhitamo neza abafatanyabikorwa bizewe kandi bemejwe. Duhitamo gusa ibigo bikomeye dukusanya amakuru yose akenewe. Kandi ibi ntabwo bivuze gusa guhuza, ariko kandi bizwi, ingano yumusaruro, imari. Ibi byerekana inyungu zingenzi kubaguzi bazashobora guhitamo muburyo butandukanye butangwa neza kuri bo, aho amahitamo meza kandi yizewe yamaze gutorwa.

Hariho inyungu kubashinze isosiyete nugurisha, zifatanije cyane ninyungu zumuguzi ushobora kuva muri Biyelorusiya. Ikigaragara ni uko guhera mu ntangiriro tuzakora urwego rukomeye rw'akazi hamwe nawe, aho tuzagaragaza ingengo yimari yawe, tukagena ibyifuzo byawe, tugakora urutonde rwaba francises babereye mbere tukakwereka. Mubyukuri, isosiyete izabona umuguzi mwiza wenyine, nayo iraboroheye. Nkuko mubibona, kwishora mubandi bantu bitanga inyungu kubashinze no kugura francise. Kwishora mubandi bantu birashobora kandi kwemeza kwizerwa, umutekano, hamwe nuburyo bwemewe.

Franchises muri Biyelorusiya ninzira nziza yo guhagarika kuba office plankton no gufungura ubucuruzi bwawe bwite. Muri Biyelorusiya, iyi ngingo iracyari shyashya kandi irashobora gutera umunezero mwinshi, urashobora kuba umwe mubambere, francise yawe izatera akavuyo, kandi uzafata umwanya wingenzi mumasoko ya Biyelorusiya. Nkuko mubibona, francising muriki kibazo isa neza cyane. Hasigaye gusa kutwandikira kugirango tujye inama!

Umukino wumukino wabana ni igikorwa cyihariye mugihe ushobora guhura ningorane zitunguranye. Kugira ngo ubitsinde, ugomba kwitegura hakiri kare. Kubwibyo, isesengura rya swot rirakwiriye, kimwe no gusesengura kubyerekeye abo bahanganye ugomba guhura nabyo mugihe cyo gushyira mubikorwa umushinga. Mugihe ushyira mubikorwa francise, ugomba kumva neza intego wihaye. Nyuma ya byose, ntugomba kwishyura imisoro gusa no guhemba abakozi. Ubufaransa bwimikino yabana buteganya kandi gukenera kubahiriza inshingano zo gukuramo imisanzu kuri konti ya francisor.

Icyambere, uzishyura icyarimwe icyarimwe mugihe cyambere cyo gushyira mubikorwa. Gitoya, ni kuva kuri 9 kugeza 11% byishoramari ryambere. Byongeye kandi, ukora kuri francise yabana, uzishyura kugeza 9% byinjiza cyangwa amafaranga yinjiza buri kwezi. Iyi ngingo igomba gusobanurwa mugihe cyo kuganira na francisor, kuko amafaranga ashobora gutandukana. Umukino wabana wabana urangwa nimpanuka nyinshi zo gukomeretsa, kubwibyo, mugihe ushyira mubikorwa francise, ugomba gusa kuzirikana iki kintu.

Kugira ngo wirinde imvune zica muri francise y'abana, ugomba gutanga ibikoresho bikwiye kubakinnyi bakina umupira wamaguru. Ibi bivuze ko iki kibazo kigomba kwitabwaho hakiri kare. Birashoboka cyane, francisor izatanga amabwiriza akenewe kandi birashoboka ko ushobora kumugurira ibikoresho byanditseho. Niba atari byo, ugomba gushakisha ubundi bufatanye bwumukino wabana, cyangwa ukita kumutekano wabakiriya bawe wenyine. Kugira ikirangantego kizwi kandi kizwi mugushyira mubikorwa francise yumukino wabana bizatanga inyungu zinyongera. Ikirango ni ubwoko bwa magneti kubakoresha.

Korana nabakiriya bawe kandi ubakorere bike kurenza abanywanyi bawe nyamukuru. Ibi bizagufasha kunoza cyane ibibazo byubukungu. Ishyirahamwe ryumukino wabana ryabana rigomba kuba ryikora kugirango utagira ingorane mugihe uhura nabakiriya. Nibyiza gukoresha sisitemu ya CRM kugirango inzira yimikoranire nabaguzi itagutera ingorane.

Uyu munsi mu gihugu cyacu ntibishoboka gutangaza umuntu uwo ari we wese ufite ibicuruzwa na serivisi byaranzwe n'ibirango bizwi cyane by'amasosiyete nka 'Coca-Cola', 'Adidas', 'McDonald's', n'abandi benshi. Ntabwo dushidikanya guhuza ibyo birango nuwabikoze runaka uzwi cyane, kandi twerekana muburyo butaziguye ubuziranenge bwibicuruzwa na serivisi. Imwe mu nzira nziza yo gukwirakwiza ibicuruzwa binyujijwe mu bihugu ndetse no ku isi hose ni francising, itazwi cyane mu gihugu cyacu.

Ubufaransa muri Dodoma bufite amahirwe yose yo kugera kubitsinzi kuva ubu bucuruzi bwunguka cyane. Birumvikana ko ingaruka n'amahirwe bigomba gusuzumwa neza kugirango bitinjira mubihe bitoroshye. Dodoma numujyi ushimishije gushora imari. Kubwibyo, mugihe utezimbere francise, ugomba kuzirikana iki kintu kandi ugakora ibintu byose ukurikije amabwiriza. Ubufaransa muri Dodoma bukora neza kandi muburyo, hubahirijwe amategeko n'amabwiriza yose ateganijwe mubutaka bwuyu mujyi. Teza imbere francise muri Dodoma ubifashijwemo namabwiriza hamwe nurutonde rwamategeko yakiriwe naba francisors.

Ibi ni ibintu bisanzwe. Mubyongeyeho, ugomba kwibuka ko francisor yiteze amafaranga runaka muri wewe nkuko byagabanijwe.

Niba utangiye gusa na francise muri Dodoma, ugomba rero kwibuka ko ugomba gushyira 10% kumisoro kugirango ushigikire francisor. Mubyongeyeho, mugihe utangiye icyemezo muri Dodoma, uracyakeneye gukoresha bije yo kwamamaza amafaranga. Bikorwa buri kwezi, bitandukanye no kwishyura rimwe. Ubufaransa nuburyo bwo gukodesha ikirangantego, buteganya uburyo bushoboka bwo gukora hamwe nubumenyi-bwatejwe imbere kandi bwatangijwe mubutaka bwikindi gihugu. Umubano wa manda ugengwa n’amasezerano, asinywa ashingiye ku mishyikirano. Dodoma franchise ikora ikurikije amategeko n'amabwiriza amwe yemerwa kwisi yose.

Na none, mugihe utangiye francise ahantu hose, ugomba kwibuka ko ushobora kwirinda kwishyura amafaranga runaka mugirana amasezerano naba francisor. Kurugero, akenshi birahagije kwiyemeza gusa kugura ibicuruzwa na serivisi kugirango ugabanye umusanzu wawe utanga francisor.