Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwa cafe y'abana ni umushinga wubucuruzi ushimishije, ushyira mubikorwa, ufite amahirwe yose yo kugera kubisubizo bitangaje. Kandi murugamba rwo guhatana, francise izagufasha guhangana nabatavuga rumwe nawe ukoresheje inyungu zose zitandukanye. Byongeye kandi, ntibagarukira gusa kumikorere yoroshye yikimenyetso kizwi kandi cyazamuwe. Mugihe ushyira mubikorwa francise yabana, ugomba kwibuka ko bisaba amafaranga, kandi ukemera kwishyura amafaranga runaka, haba mukwezi na buri kwezi. Niba uhisemo gutangiza cafe yabana, noneho ugomba guhitamo francise ikwiye. Ibi bivuze ko ushobora gushakisha uburyo bukwiye mububiko bwitwa franchise, ushobora kuboneka kuri enterineti.

Cafe y'abana irangwa no kuba hari ubwoko bwihariye, bugenewe neza abashyitsi bato. Kora neza kandi neza, ukora imirimo yose ikenewe mubiro.

Igikorwa cyo gukorana na francise kuri cafe yabana irashobora guherekezwa ningorane zimwe. Kurugero, abakiriya barashobora kutanyurwa gusa, kandi inzitizi cyangwa ibirego byakiriwe bigomba gukorwa. Kugirango ukore ibi, abakozi bawe bagomba kuba babishoboye kandi biteguye kubintu byose. Kora amahugurwa yabo yumwuga, ukore itoranya ryabakozi ukurikije ibipimo byakiriwe na francisor. Ubu bwoko bwa franchise burangwa gusa no kuba hariho menu idasanzwe igenewe ingimbi. Mugihe ushyira mubikorwa francise yabana, ugomba kandi kwibuka ko abashyitsi nabo bashobora kuba bakuru.

Bakeneye kandi guhabwa ikintu kugirango bashobore kuzuza igifu. Byumvikane ko, ugomba gukurikiza kodegisi yikibanza, kimwe no kwambara abakozi ukurikije ibisabwa francisor iguha. Azaguha kandi amahirwe yo gukoresha uburyo bukenewe bwo kudoda cyangwa guhita atanga imyenda yiteguye.

Imikorere y'abana ikora neza ni umushinga wubucuruzi ushobora kugutungisha mugihe gito cyane. Birumvikana ko utanga amafaranga kumuhagarariye franchise kugirango akore ikirango cye, ikoranabuhanga, nubumenyi-buryo. Ariko aya mafaranga ntabwo ari menshi. Uzatanga ntarengwa 9% buri kwezi uhereye kubicuruzwa cyangwa kwinjiza mubice 2. Icya mbere muri byo ni amafaranga yubukode, igice cya kabiri cyibikorwa byo kwamamaza, bidakorwa gusa mugushyira mubikorwa francise ya cafe yabana. Ubufaransa ubwo aribwo bwose busaba igishoro kuruhande rwawe no kugabanyirizwa inyungu za francisor.

Nibikorwa bisanzwe bikoreshwa kwisi yose hamwe namasosiyete yose ashishikajwe no kwamamaza ibicuruzwa byabo na serivise kubacuruzi bo mukarere. Gukora kuri francise ya cafe yumwana bizagufasha gutsinda igihe kirekire niba witeguye mbere yigihe.

Mugutegura francising menu yabana, urashobora gukoresha igikoresho cyitwa gusesengura swot. Nubufasha bwayo, ntabwo ingaruka zishobora kubaho gusa n'amahirwe yo gutsinda. Kandi, suzuma neza ibyiza byawe nibibi byawe kugirango wongere urwego rwo guhangana. Gukorana na francise y'abana ni ikigo cyokurya kandi ugomba no kubahiriza amabwiriza yakarere. Iyo sitasiyo y’isuku n’ibyorezo igaragaye, ntugomba kugira ubwoba, kubera ko ugomba guhora wubahiriza ibipimo bimaze kuvugwa. Birumvikana, niba ukora ibintu byose ubishoboye kandi bitagoranye, noneho uzahora ufite abakiriya bahagije.

Kora cafe franchise yumwana wawe neza kandi neza, utange abakiriya serivise nziza. Noneho benshi muribo bazongera kuza, benshi bazahinduka abakiriya mugihe kirekire. Abakiriya basanzwe nabo bazakenera gushishikarizwa no guhabwa amakarita ya bonus. Mugihe cyose waguze muri cafe ikorera munsi yubufaransa, umuguzi usanzwe azahabwa ibihembo cyangwa amafaranga yagarutse. Ibi bishishikariza cyane abaguzi kugura ibintu byinshi.

Cafe y'abana hamwe na francise yo gukiniramo ni umushinga ushimishije. Ariko, mugihe cyo kuyishyira mubikorwa, ushobora guhura nibibazo bitandukanye. Birashobora kuneshwa byoroshye niba ukora imyiteguro iboneye kandi nziza. Muri rusange, ukora kuri francise, ugomba kumenya neza ko wiyemeje gukurikiza byimazeyo amahame n'amabwiriza yashyizweho na francisor. Niyo mpamvu ugura francise yumwana kugirango wigane gahunda nziza yubucuruzi. Menya ibikorwa byawe bisanzwe byo gutekereza uhora wiga imibare iheruka.

Kugira ngo wakire amakuru agezweho murwego rwa cafe y'abana yemewe, ugomba gukoresha ibikoresho byo kubonerana. Nubufasha bwabo, imibare yumye yerekanwe neza. Niba ushishikajwe na cafe y'abana hamwe nicyumba cyo gukiniramo, noneho hitamo francise yatsinze cyane. Ikirangantego kizwi cyane cyashoboye kugera ku rwego rwo hejuru rwo gukundwa byaba ari amahitamo meza. Mubyukuri, ugomba gukora vuba bishoboka, kuko abanywanyi bawe nabo bashobora gutekereza kuri ubu buryo bwo kugura. Ugomba kujya imbere yabo ukabona amahitamo yunguka cyane. Hindura uburyo bwo gukinisha bistro bwabana bawe kugirango ukoreshe amafaranga make mukubungabunga kandi icyarimwe ukomeze leta yemewe.

Nyuma ya byose, kuzamura ibiciro nabyo ni kimwe mubintu byo gutsinda.

Icyumba cyo gukiniramo cyabana muri cafe franchise ni amahirwe kubabyeyi kumarana igihe cyubusa mumahoro. Urubyaro rwabo ruzaba ruhuze, buri gihe, barashobora kwiha umwanya bo kuruhuka. Uzuza umushinga wawe wubucuruzi muburyo bwo guhora wakira amakuru agezweho kubayobozi bakuru. Abakozi bawe bagomba kugenzurwa na software. Yandika ibikorwa byabo kugirango ubashe kwiga ibyo bakora. Mugihe cya cafe yumwana hamwe nicyumba cyo gukiniramo, ugomba akenshi gutsinda ingorane zimwe.

Bashobora kuba bafitanye isano nuko abanywanyi badashaka kuguha isoko ryiza. Bakira amafaranga muri bo, bityo, barashobora gukoresha inzira zuburiganya zurugamba. Iyindi ngaruka kuri francise yabana ni leta, cyangwa abayobozi bayo batitonda. Ruswa ikabije mu bihugu bimwe na bimwe, bityo, wiga umwihariko w'akarere. Gusa nyuma yo kwiga amakuru afatika birashoboka gutangira gushyira mubikorwa francise. Ugomba gushyira murutonde rwibiciro amafaranga wohereza muri francisor nkumusanzu umwe. Kora abana bawe cafe biz umushinga ubuhanga kandi muburyo, kuburyo t nyuma ibihe bidashobora kurenga muburyo bwuzuye ntabwo bivuka.

Amaherezo, francise nubucuruzi burimo ingaruka.