Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Gutegura francise nubucuruzi bwita ku nyamaswa. Nibikorwa byose bikorwa nababigize umwuga. Niba ushaka gukorana na francise, ugomba kumva neza ko ubu buryo bwimikorere bujyanye nibintu bitandukanye. Ubwa mbere, mugihe ugurisha francise yo gutunganya, ugomba kwibuka ko ufata inshingano zitandukanye. Icyambere, ugomba kwishyura imisanzu runaka, haba mugitangira no mugihe cyo gushyira mubikorwa umushinga. Byongeye kandi, mugihe ukorana na societe itunganya francise, urashobora kwiyemeza kugura ibarura runaka muburyo butaziguye na francisor.

Iki nigikorwa cyunguka kumpande zombi, ariko, kirimo guhererekanya umutungo wimari. Gutunganya francise birangwa no gukenera kwita ku ruhu, umusatsi, inzara, ndetse n'amatwi y'ibikoko. Ndetse n'amaso yinyamaswa ntasigara atitabwaho, kubera ko ibikorwa bitandukanye byateganijwe kubwibi.

Iyo ukorana na francise itunganya, birakwiye ko twibuka ko idakorwa gusa mubikorwa byisuku. Urema kandi isura yinyamanswa ukayitegura mumarushanwa ayo ari yo yose cyangwa imurikagurisha. Umukwe ni umunyamwuga ukorana no gutunganya kurwego rwumwuga. Nka francise itunganya, urashobora gutanga serivisi zitandukanye kandi ugatwikira ubwoko butandukanye bwibiciro. Birakwiye kandi kwibuka ko ingano ninshuro zuburyo butandukanye kandi birashobora guterwa n'ubwoko bw'amatungo. Kora francise yo gutunganya muburyo bunoze hanyuma uzabe ufite umubare munini wabakiriya bazabishaka bakoresha serivisi zawe.

Ntabwo bihagije gukora gusa mwizina ryikirango kizwi. Izina nikirangantego ntabwo ubwabyo bisabwa kugirango umuntu atsinde. Birakenewe kubateza imbere hanyuma, uzashobora guhatanira kumvikana kangana nabatavuga rumwe nabo bazwi kumasoko yaho. Korana na francise itunganya kandi winjize amafaranga menshi uhinduka rwiyemezamirimo urushanwa kandi ukora neza. Uzagira amahirwe yose yo kugera kubitsinzi mugihe kirekire, kubwibyo, uzaba umuntu watsinze uhangane ninshingano zabo byoroshye. Gukorana na francise itunganya birashobora kugabanya ibibazo byubuzima bwamatungo. Birakenewe kwitondera ibihumyo, gushushanya, nibindi bibazo bishobora kuvuka mwijosi ryamatungo.