Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amavuta yo kwisiga yo muri koreya agurisha francise numushinga ushimishije ariko wihariye. Mugihe ugurisha amavuta yo kwisiga yo muri koreya, urashobora guhura ningorane zitandukanye muburyo bwo kutumva neza ibicuruzwa byawe kubaguzi. Ubufaransa bugomba gutangwa neza kubakiriya bashobora kuba bashaka kugura ubu bwoko bwibicuruzwa. Korana na francise muburyo bwo gukuramo amafaranga menshi muburenganzira bwo kuyagurisha. Kurugero, kuba wakiriye umushinga wubucuruzi hamwe nikoranabuhanga ryo mu rwego rwo hejuru, koresha kuri byinshi. Ntukirengagize ikintu na kimwe, kuko francise yo kwisiga yo muri koreya igenda neza neza kuko igizwe nibintu bito bitandukanye.

Bose hamwe bafite ingaruka kandi batanga urwego rwo hejuru rwo kugurisha. Amavuta yo kwisiga ya koreya yo muri koreya kugirango yizere ko ubuziranenge bwo kugera kubo ukurikirana. Ibi birashoboka kuko uzishingikiriza neza kubaguzi bashishikajwe no kuvugana nawe. Gahunda yubucuruzi yateguwe neza mugushira mubikorwa francise yo kwisiga yo muri koreya byanze bikunze bizagerwaho mugihe kizaza. Ntuzakenera gukoresha uburambe nubuhanga gusa ahubwo no kureba ikirango. Ibi biroroshye gukora, nkamakuru ajyanye nayo azaguha murwego rwambere.

Amavuta yo kwisiga yo muri koreya nigicuruzwa cyihariye. Kubwibyo, birakenewe gushyira mubikorwa ubu bwoko bwa francise hamwe nubushobozi kandi bwerekana neza. Birakenewe gusobanurira abakiriya inyungu bahabwa nibaguhindukirira. Birumvikana ko, kimwe nubundi buryo bwose, umushinga wubucuruzi bwo kwisiga wo muri koreya ugushiraho inshingano runaka kuri wewe. Icya mbere, ni ngombwa gukora ibikorwa kandi icyarimwe ugabanya imisanzu. Iya mbere muri yo izaba amafaranga rimwe, wishyura na mbere yuko ubona inyungu yambere kuva mubikorwa byubucuruzi.

Noneho hariho amafaranga yubukode hamwe namafaranga yo kwamamaza, arashobora gushika kuri 9% yinyungu francise yo kwisiga yo muri koreya izaguha. Byongeye kandi, francisor irashobora gushyiraho inshingano yo kugura ibicuruzwa bimwe mumafaranga we ubwe atanga. Birakenewe gushyira mubikorwa kandi neza ingamba zubucuruzi, gukurikiza gahunda yateganijwe y'ibikorwa, hanyuma, uzaba mwiza. Gahunda nziza ya koreya yubufaransa ninzira yawe yo gutsinda. Birakenewe kubitsinda hanyuma, uzagira amahirwe yose yo gutsinda muguhangana nabahanganye nabo. Kubahiriza ibipimo n'amabwiriza bizaguha ubushobozi bwo guhangana neza nakazi ako ari ko kose. Korana na koreya yo kwisiga yo muri koreya hanyuma usarure inyungu zingenzi muri yo, bityo ube umucuruzi watsinze kandi uhiganwa.

Ubukungu francises nibitekerezo byubucuruzi bisabwa nabakiriya bijyanye nibisabwa kubicuruzwa runaka, ibicuruzwa, cyangwa serivisi. Isosiyete yacu igezweho yitwa USU itanga urutonde rwuzuye rwa francises yishyura byihuse ishobora kwihuta kwamamara ukeneye hamwe nikirangantego kizwi. Inzobere mu biro byacu zizahitamo francise yubukungu, ikore ibiganiro birambuye nabakiriya, aho ingingo nyamukuru ari inyungu zamafaranga, icyifuzo cyiterambere, hamwe no kugera kurwego mpuzamahanga. USU izashobora gutanga urutonde rwibitekerezo bitandukanye byo gushinga imishinga, uko kuzamura ibicuruzwa hejuru, niko ibiciro byubukungu byubukungu. Twabibutsa ko buri bukungu francise ifite igihe cyayo cyo kubona inyungu, kandi abakozi bacu bashyizeho igihe ntarengwa cyo gufata ingamba. Ni muri urwo rwego, byinshi bizaterwa nabakiriya ubwabo, bazamura ubukungu bwubukungu bwungutse, bafite icyifuzo cyo kubona inyungu vuba.

Kugirango tubone urutonde rusange rwamakuru kuri sosiyete yacu, nibyiza kujya kurubuga rwacu rwemewe, hamwe na contact, aderesi, na numero za terefone. Isosiyete ya USU yiteguye gukorana haba n’abakiriya baturutse mu gihugu cyacu ndetse n’abakora mu mahanga bazashaka ubufatanye. Itsinda ryatoranijwe muri USU muburyo burambuye, aho buri mukozi agomba kuba yujuje byuzuye ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya benshi bunguka bazashobora gushinga amashami yinyongera mugihe kizaza kuko, muri ubu bwoko bwubucuruzi, ntukeneye gutangira umushinga guhera. Twabibutsa ko ibyo bifite inyungu nyinshi kubakiriya badashaka kwihangira imirimo bonyine ariko bagashaka uburyo buhamye bwubukungu bwubukungu. Nyuma y’amasezerano, abakiriya bazagira uburenganzira bwo guteza imbere ubucuruzi bwungutse hamwe no kohereza amafaranga yerekeranye n’ubukungu bw’ubukungu, byongeye kandi, mu buryo bw’amakuru, hazatangwa ubumenyi bw’ingenzi mu kubaka ibicuruzwa byagenze neza kuva amahugurwa azakorwa. n'inzobere zacu.

Niba ushaka ibicuruzwa byubucuruzi bifite ireme kandi byiza, ugomba gufatanya na USU kugirango bigufashe guhitamo ubukungu bwishyurwa byihuse mumahanga.

Ubufaransa kububiko bwo kwisiga ni umushinga wubucuruzi wunguka. Mubikorwa byiterambere ryayo, birakenewe kumva neza inshingano zafashwe no gukoresha inyungu kurwego rwo hejuru kugirango tubone kugaruka byihuse. Iyi francise isaba kwibanda cyane: gusa noneho hariho amahirwe yo kugera kubikorwa byukuri birebire byigihe kirekire biva mubyinjira byinjira no kugabanya uruhande rwakoreshejwe. Wibuke ko kugura amayobera bishobora gukoreshwa mububiko bwawe bwo kwisiga. Umuntu watojwe bidasanzwe azasura ahacururizwa yitirirwa umukiriya kandi mugihe kizaza azashiraho igitekerezo cye kubyerekeye akazi nibicuruzwa. Ibi nibimenyerewe cyane mugihe udakorana gusa na francise kububiko bwo kwisiga, ahubwo nibikorwa byose bikorwa kubufatanye numuryango mpuzamahanga.

Ubu bwoko bwo kugenzura butezimbere cyane ireme rya serivisi, kubera ko utazigera umenya mubaguzi aribo bagenzura.

Kugirango ukore neza, ugomba guhamagara uhagarariye francise. Nubufasha bwayo, birashoboka kunoza ibikorwa nibikorwa bya francise, kuvugurura assortment bityo bikazana ubucuruzi murwego rwo hejuru kandi bikurura abakiriya benshi. Ubufaransa ntabwo ari amahirwe gusa yo kuzamura urwego nubwinshi bwibicuruzwa ahubwo ni no kuzamura urwego wakira amakuru yinyongera. Ububiko bwo kwisiga bwibikoresho byo kwisiga nu mwanya wawe wambere murwego rwo guhatanira amarushanwa, kuko amaduka adakoresha francise azamburwa uburenganzira bwingenzi bwijejwe. Byongeye kandi, ntabwo ari uburenganzira bwo gukora iduka munsi yizina ryikirango kizwi cyane cyo kwisiga. Ubu ni ubutunzi bwo kumenya-izindi nyungu zidashobora gutondekwa muburyo bumwe.

Ubufaransa bwububiko bwo kwisiga bwa koreya ni umushinga wubucuruzi bugezweho. Kubwibyo, hari ingaruka zimwe mubikorwa byiterambere. Kugira ngo wirinde amakosa menshi kandi ukore imirimo yose ya francise kurwego rukwiye, uzakenera kwinjizamo software yujuje ubuziranenge: software izemerera ububiko bwawe gukora hamwe nurwego rwo hejuru rwo gukora neza, kurenza abanywanyi kumasoko bityo bitange amahirwe kuri gutandukana n'abayobozi. Mugihe ukorana namavuta yo kwisiga yo muri koreya kuri francise, ntukibagirwe ukuri kudahinduka: ugomba kwishyura amahirwe akomeye. Ubufaransa kububiko buzakora neza mugihe amategeko akurikijwe neza. Amavuta yo kwisiga yo muri koreya nigicuruzwa cyihariye gikeneye kuzamurwa.

Koresha iyamamaza rigamije: hamwe nubufasha bwayo, uzakurura abakiriya bashimishijwe gusa. Niba bikozwe neza, ubucuruzi bwa franchise buzatanga umubare munini wabaguzi, kandi, kubwibyo, amafaranga yinjira.

Ububiko bwawe buzakenera ibicuruzwa byiza bya koreya. Menyesha uhagarariye francise, bazaguha ibicuruzwa bikwiye ku giciro cyiza, kandi biranashoboka kubara inyungu zimwe. Gura francise ubuhanga utiriwe ureka inzira iyo ari yo yose. Buri gihe ukurikize imibare, ubisesengure kugirango utange igitekerezo kijyanye nuko ibintu bimeze. Kugurisha amavuta yo kwisiga yo muri koreya murwego rwohejuru rwimikorere kandi wunguke irushanwa kugirango wongere abakiriya neza nagaciro. Hazabaho guta kumurongo wambere wa francise.

Shiraho ibiciro byumvikana, bityo urebe neza ko abaguzi binjira bishimiye kukubwira kubyerekeye iduka rifite ibicuruzwa byiza byo mu mahanga biva mu mahanga ku giciro gihagije.

Ububiko bwa francise bwo kwisiga na parufe nubucuruzi bwiza kubagore. Amavuta yo kwisiga, parufe nibicuruzwa bikundwa nabagore hafi ya bose, niyo mpamvu iduka nkiryo rizagenda neza mumujyi uwariwo wose. Urashobora gucuruza kwisiga nubwiherero mubucuruzi, supermarket, cyangwa iduka ryihariye. Ingingo yo kugurisha irashobora kwandikwa kumitako, imiti, karemano, cyangwa ibicuruzwa biva mugihugu runaka. Ariko nigute ushobora kwitandukanya nibihumbi byabanywanyi? Ubufaransa bwo kwisiga hamwe nububiko bwa parfumeri burashobora gufasha muribi. Kuki ari byiza kugura francise aho gutangirira kubusa? Kuberako isosiyete igurisha francise imaze igihe kinini yigaragaza nkumuntu utanga ibicuruzwa byiza, iki kirango cyizewe kandi kigurwa cyane.

Ibyiza byayo bigufasha kwitwara neza mumarushanwa. Byongeye kandi, francisor itanga gahunda yubucuruzi yo kuzamura ibicuruzwa kugiti cye, ingamba zo kwamamaza, ikora amahugurwa yo kunoza ubumenyi bwabagurisha, kugenzura ibyifuzo, nibindi bintu byingenzi byo kwihangira imirimo. Kumenyekanisha ibicuruzwa bitera icyifuzo gihamye. Mugice nkiki, urashobora kumenyana na francise yingirakamaro mubijyanye nubwiza, hitamo igisubizo ukurikije bije yawe. Mbere yo kugura francise, menyesha ibintu bitandukanye, menya neza ubufatanye.