Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwikigo cyerekana icyitegererezo, mubyukuri, umushinga utanga ikizere, ariko birashoboka. Niba ubishyira mubikorwa, ugomba kumenya neza iterabwoba ryose ushobora guhura nabyo. Muri rusange, niba ukorana na francise, noneho usanzwe utanga umusanzu wambere mugitangira ibikorwa. Yitwa icyarimwe kandi ijanisha ryayo riri hagati ya 9 na 11 yishoramari ryambere. Shyira mubikorwa francise yicyitegererezo yubahiriza byuzuye amabwiriza hamwe n amategeko agenga wakiriye na francisor. Ibi bizaguha inyungu zingenzi cyane uzashobora gukoresha mukurwanya guhangana.

Ikigo cyerekana icyitegererezo gikeneye gucungwa nubumenyi bwubucuruzi, hifashishijwe inyungu zose. Ubwa mbere, uku niho hari ikirangantego kizwi, icya kabiri, ni amahirwe yo kugera ku ntsinzi hifashishijwe urutonde rwose rwamabwiriza atandukanye, ibyashizweho, urwego rwikoranabuhanga rukora, hamwe nubumenyi budasanzwe butagereranywa.

Ikigo cyerekana imideli gikora gikurikije francise gikeneye kwinjiza amafaranga menshi kurenza abo bahanganye badakoresha iki gitabo. Ibi biterwa gusa nuko ufite inshingano zimwe. Ntabwo ari umusanzu umwe gusa, ubanza utwara 10% yishoramari ryawe. Hariho izindi ntererano zibiri, imwe murimwe igura amafaranga. Icya mbere muri ibyo ni amafaranga yubukode, kandi ingano yacyo irashobora kugera kuri 6% yubucuruzi cyangwa amafaranga yinjiza, byose biterwa namasezerano. Byongeye, iyo ukoresheje francise yikigo cyerekana imideli, undi musanzu uteganijwe ni kugabanywa kwisi yose.

Aya mafranga akoreshwa naba francisor kugirango bongere urwego rwo kumenyekanisha ikirango kurwego rwisi. Korana na francise yikigo cyerekana icyitegererezo neza kandi neza, ntukemere ko abanywanyi bawe bakunguka cyane kukurwanira amasoko yo kugurisha. Imikorere ikora neza yikigo cyerekana imideli ni umushinga wubucuruzi wunguka cyane ushobora kuba wuzuyemo akaga. Kugira ngo ubitsinde, ni ngombwa kubahiriza byimazeyo ayo mategeko yose azandikwa mu masezerano na francisor.

Abana b'icyitegererezo cy'ikigo francise yemerera gufungura amashuri mubihe byateguwe, haba kumurongo ndetse no kumurongo. Mugura francise, ubona uburenganzira bwihariye bwo gukoresha izina ryikirango runaka, hamwe nibyerekanwa, amahugurwa, kuzamurwa mu ntera, amarushanwa, nibindi birori kurwego rwa federasiyo. Gufungura ubucuruzi mubijyanye n'ubwiza, ikigo gishinzwe kwerekana abana ntabwo gishimishije gusa ahubwo kiranunguka, kuko ababyeyi bose babona abana babo nkicyamamare, bafite isura nziza kandi bafite uburambe. Mugutangiza ikigo cyicyitegererezo franchise, ntampamvu yo kubona abakiriya, ishingiro ryabakiriya rishyirwa mubipaki, kandi ntamafaranga yo kwamamaza. Nkuko bisanzwe, uburezi bwabana bumara impuzandengo yumwaka, kandi aho hantu hasabwa kwiyongera, bityo itangwa ryaba francisors rirakenewe cyane. Ujya muri kataloge ya francise, urashobora guhitamo ibikubereye cyane mubijyanye nigiciro, imiterere, nakarere kawe.

Uretse ibyo, mububiko bwa franchise, urashobora kubona amakuru yuzuye kubyerekeye isosiyete, imyaka ingahe kuri emporium, ijanisha rya francises yagurishijwe, kandi mukarere ki, umubare wamafaranga icyarimwe, nibindi bihe byo kwishyura byateganijwe. kimwe. Urubuga rumwe rwa francisees rworohereza abaguzi kuyobora. Inzobere zacu burigihe ziza gutabara no gutanga inama kubibazo bitandukanye, kandi bakanitabira inama no gusinya amasezerano.